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How Australia’s Largest Leisure Operator Unified and Scaled Local Marketing for 259 Venues

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Overview

Belgravia Leisure is part of the Belgravia Group, one of Australia’s largest private companies. Across 250+ facilities in Australia and New Zealand – from aquatic centres and gyms to holiday parks, sports centres and spa retreats, – Belgravia employs more than 8,000+staff and serves millions of community members every year. 

Managing this scale meant walking a fine line: maintaining brand governance nationally while enabling authentic engagement locally.

Industry

Fitness, Travel

Size

259 venues

Geography

Australia and New Zealand 

Products used

• Social
• Reviews
• Local SEO
• Analytics

The Challenge

Fragmented Marketing

Often size adds complexity and Belgravia faced the challenge of aligning hundreds of Facebook, Instagram, and Google pages across 250+ venues. HQ teams were stretched scheduling campaigns across accounts, state teams lacked transparency, and guest reviews often sat unanswered for more than a week. The result was an inconsistent guest experience across a national network.

“Managing multiple profiles and permissions across every venue was a nightmare. We needed one place where central teams and local managers could finally work together,” shares Felix Tang, Head of Digital at Belgravia Leisure.

The Solution

A Shared System

Belgravia selected PromoRepublic to unify marketing, reviews, and analytics in one platform. The rollout was structured and deliberate to ensure adoption:

• White-labeled Social Hub centralized publishing, assets, and analytics under Belgravia’s own brand. 
• Phased launch started with national campaigns, then moved to state teams, and finally to local venues.
• Content at scale: meant HQ launched seasonal and safety campaigns, while venues added their own local flavor.
• Reviews rollout was made in iterations: venues replied first, HQ stepped in when needed, and automation pilots supported consistency.
• Cross‑team alignment brought marketing, digital, and guest experience into the same workflow for the first time.

“The hub solved the complexity of posting and replying. Our marketing team is happy, and guest experience is more consistent than ever.” – Felix Tang

The Results

Belgravia transformed fragmented operations into measurable adoption and visibility

The shift was visible quickly — not only in numbers, but in how teams worked together.

“Now we see structured activation across every layer of the business.” – Felix Tang

Balancing Control and Local Voice

Belgravia Leisure proved that national networks don’t need to choose between brand control and local authenticity. With PromoRepublic, they achieved both — governance at scale and genuine local engagement, delivered through controlled rollout, measurable adoption, and stronger guest engagement.

• 259 venues live, 481 users onboarded
• 60% of all content now published through the hub
• 66% of venues posting everymonth, compared to ~30% industry average
• Google Business Profile conversions at 35% which is 3× industry benchmark 
• Review replies cut from 11 days to under 2

“PromoRepublic has become the backbone of our marketing – balancing national governance with true local activation.”

Felix Tang

Head of Digital at Belgravia Leisure

The post How Australia’s Largest Leisure Operator Unified and Scaled Local Marketing for 259 Venues appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

The month begins on a high note with national holidays like Canada Day and Independence Day – your followers are online expecting blowout sales and fun activities. It doesn’t stop there. With more of your customers either out of school or taking vacations, there will be more eyes on your social media platforms. We’re here to make sure your Facebook, Instagram, Pinterest, LinkedIn, and Twitter are blazing hot with summertime content ideas.

Here’s what to expect in this post:

• Welcome July
• Hello July Quotes
• July Daily Holidays

Welcome July 2022

July is the stand-alone month where every day is dedicated to our magical Summer. Fill up your social media content calendar with photos of your products displayed in summertime settings. Do you have a brick and mortar store? Rally your employees to dress up in tropical gear and post it online. We all know your customers love it when you get personal with them! Encourage health with outdoor wellness tips and nutritional recipes. Keep them accountable by asking them about their progress. We promise you that your followers are online and always on the hunt for new information and new sales to satisfy their summer high.

Hello July Pics & Quotes

We’re all about custom-made templates here at PromoRepublic. We will always encourage you to focus on branding but general posts also generate high engagement. Stirring up positive emotions is a great way to entice them to buy your product or service. Share the July love with Hello July pics and quotes.

July 2022 Daily Holidays

If you are already a user of the PromoRepublic social media content calendar, well then you know our calendar is abundant with holidays. There are no more excuses for empty days on social because we have a holiday for you, each and every day. Get ready to rock your Summer Social life right here and now:

Week 1:

Canada Day

Honoring our neighbors is the right thing to do since many of them are also our customers. Display the red and white today. Celebrate their NBA victory! Celebrate them for being loyal customers! Celebrate them for being too nice! Tell them, “Sorry” just for the fun of it! It makes perfect business sense to revel in their day, especially if they’re buying your products and services.

International Plastic Bag-Free Day

As a business, your customers look to you for leadership. And with the state of our environment and climate change, we need to set the example. Perhaps, the plastic-bag free day could become a more permanent solution. Or at least an educational day for you and your followers.

Independence Day

Show off your National pride today with red, white and blue social media posts. Roll out the spectacular sales all weekend long. Remind your followers to honor this American holiday with full-blown patriotism because we are grateful for our freedom. An increase in engagement will be had today, we guarantee you this!

National Country Music Day

If you’re born in the U.S.A., then you probably love country music. Maybe not all of you, but we’re pretty sure you love at least one song! Jolene? Country Roads? Get the conversation going on Facebook or Instagram – ask them which is their all-time favorite song or artist.

Workaholics Day

Reward those employees that came into work early today (ahem..the day after Independence Day celebrations). They definitely deserve to be honored – such dedication and loyalty. This is a wonderful day to show your employees some appreciation (it’s Friday, after all!).

National Bikini Day

There are so many content ideas for this sun-sational day! If you’re a fashion retailer, it’s all about promotions today. Do you own a spa? If they wear a bikini (and sunscreen, of course) – 10% off! Today is an ideal holiday to educate them on being responsible for their skin with the benefits of sunscreen.

World Kissing Day

Shower your followers with kisses and love today! Literally – if you have a shop or even an online store, with every purchase reward them with a Hershey’s Kiss or lip-shaped candy! Blow them kisses as a way to say thank you! You’re a dentist? Then encourage good breath today with tips and tricks.

Happy Birthday Dalai Lama

84 years old and still ticking! His Holiness’ mission is bringing peace to this world. There still seems a long way to go but there has been some change and that’s all we can ask for. For those with wellness and yoga businesses, today is your day to share his quotes and teachings for inspiration.

World Chocolate Day

For the love of everything chocolate, we hope you feast today! Sprinkle all your Happy Chocolate Day images and quotes on your social media platforms. We don’t need to tell you almost everyone loves chocolate so go on and post your favorite chocolate pics for this chocolate day. Slather on the chocolate emojis and banners on your pictures.

Do you own a bakery, café or restaurant? Chocolate is the star of the show today – why not feature it in promotions or giveaways. Are you a massage therapist or aromatherapist? The use of chocolate in natural remedies is a thing, so share the benefits. Are you a nutritionist or fitness trainer? Dark chocolate is healthy so educate your followers. You can take this day and every holiday as ‘outside the box’ as you wish. As a psychologist, you can emphasize on the triggers of chocolate in our daily lives.

There is no shortage of ideas when it comes to this holiday – just remember to make it relevant to your business or brand.

National Father-Daughter Take a Walk Day

Encouraging quality time between any parent and child is always a good thing. If you’re a business owner, we suggest organizing a picnic day with the father’s and their kids (son or daughter). It’s a delightful way to bring together camaraderie with the employees and establish a positive work environment. We call it a win-win day!

Week 2

Video Games Day

Did you know that a game called ‘Computer Space’ was the first video game ever? Pong came out one year later in 1972. With the thousands of games out there, try asking your followers what their fave game is or was. Get some insight on their likes and interests – let’s call it free marketing research.

Andy Warhol’s Campbell Soup Made Debut 1962

Are your fans pop-art enthusiasts? Yes. No. It doesn’t matter, this piece of art started a movement from one man’s love of soup. Do what you may with this holiday but we’d love to see you take it up a notch. If you carry products – try lining them up in a grid as Andy Warhol did – just for fun and also to showcase your merchandise in a colorful way. Embrace the artsy spirit and watch your sales rise!

Happy Birthday Nikola Tesla

Fun Fact: Tesla motors was in fact named after this Serbian-American inventor. Why? He invented the first AC motor and developed AC generation and transmission technology. So, yes, he’s a big deal for the automobile industry. To all the mechanics, car dealerships and engineers – this post is very relevant to your business.

National Piña Colada Day

Nothing says vacation like this summertime guilty pleasure! If you are a bar/restaurant or smoothie joint – we know which one is your superstar drink of the day! Let’s step ‘outside the box’ again – if you’re a retailer, we all know pineapples are a big trend this year. Why not promote your pineapple clothing, accessories, pillows and dinnerware?

World Population Day

Our population clocks in at 7.7 billion people. Should we be worried? Overpopulation is a global problem and yes, we should be raising awareness on this subject. If you’re in the medical field, share the health stats and how-to’s on improving mind, body, and soul.

All American Pet Photo Day

Reach out to your ‘animal lover’ fans out there. We assume dog and cat owners but you’d be surprised by the number of pigs, bunnies, hamsters, ferrets, and even horses people have. Share the fun facts about these wonderful animals. If you’re a pet store, encourage your followers to take a pic with their fave fuzzy animal. If you sell fuzzy bunny slippers – ask them to upload those pics too!

Collector Car Appreciation Day

Engage with your car and truck fans. They may not have collector cars in their possession but they probably appreciate them. Encourage comments by asking questions on their favorite old cars? Childhood or adulthood memories? If you have a gift store then promote all that is in store with cars on them. Take advantage of these holidays to create offers and discounts. Anything helps in the slower months of summer.

National Different Colored Eyes Day

This is a no-brainer post for all optometrists or eyeglass shops. But because we, at PromoRepublic, like to do things differently we were thinking why not use this post as a way to bring up diversity. Being different can mean, ‘cool’ and ‘special’ or just normal. Encourage your followers to post a pic of themselves. Or to talk about what makes them feel different.

National Simplicity Day

July is the month we are given the opportunity to slow down and reflect on our careers and personal lives. Post how-to and tips and tricks templates on decluttering their life or creating a time in the day for me-time. Help them find simplicity with simple tasks. Promote your products and services at the same time.

National Motorcycle Day

Summer is a time when many hit the road in cars, buses, trains, and motorcycles. We’re not going to lie – it’s also a time with a rise in road accidents. Sure, if you own a motorcycle shop – post a beautiful motorcycle but we’d also encourage some safety tips too. These are highly regarded templates because it shows the customer that you care about their well-being.

International Rock Day

Attention all Jewellers and Spiritual Healers – today is your day to highlight the powers of rocks. Diamonds are rocks – did you know that? Why not try a campaign revolving around the engagement ring – “Put a rock on it.” As healers or wellness practitioners, rocks play a vital role in your readings and sessions – educating your customers on some of the healing properties is a win whichever way you look at it.

Shark Awareness Day

Did you know that each year, close to 100 million sharks are killed for their fins? Today is an important day to help save our sharks because they are a vital part of our marine life. They have a bad rap and that’s no thanks to Hollywood (Jaws). Find local environmental groups and partner up with them – show your customers you love them sharks.

Week 3

National Nude Day

So as a business, we don’t recommend posting any nudes. Instead, if you are a fashion retailer – promote your nude pumps, nude colored clothes. If you’re in the beauty industry – try highlighting clean makeup looks today. If you are an organic farmer or restaurant – offer ‘au naturel’ dishes with less sauce and spices. There are so many ways to paint your social media “nude”!

National Give Something Away Day

You can very well encourage your customers to take part in this gesture but maybe leading by example is a good first step. Go and give something away today – a free cupcake or ice cream, fitness session, piece of clothing, drink… You get the picture? Spread kindness.

National I Love Horses Day

It’s rare to find someone who doesn’t love this animal. They’re beautiful, graceful and kind. Share the love on social media. If unicorns are your thing – squeeze this in (even though, technically we don’t know what a unicorn is). The beauty of social media is that you can recreate holidays as you wish as a business so that it stays true to your brand.

National Full Moon Day

The Full Moon in July is the Buck Moon, named after the new antlers that emerge from buck’s foreheads around this time of the year. It is also called Thunder Moon. The Age of Aquarius has its perks – people are more in tune with astrology and with their spirituality. Put together posts on how the moon and planets affect your shopping habits. Make them educational and fun to read.

First Instagram Photo

Back in 2010, the first photo uploaded to Instagram was a dog. There are 1 billion users on IG right now. It’s such a powerful marketing tool with 83% of Instagrammers saying they discover new products and services on Instagram alone. Show your customers your first IG photo. Interact with them and ask them to hashtag their first pic for a discount.

World Emoji Day

If you’re not using emojis in your social media strategies, NOW is the time to start. Everyone from your kids to your grandma’s are using emojis. It’s not going away and it’s a fun way to boost your brand. Make it more ‘emotional’. These are the new emotions of 2022 – we have to join them or get lost in the past. And c’ mon: emojis are fun! ????????????????????

Comic Con International Day

With so many releases this year like Game of Thrones and all the Marvel movies, this weekend is surely going to be a feast for all the comic con fans. There are so many followers, it would be in your best interest to post about this day. Focus in on one of your favorite characters and engage with them about theirs. For sure, there will be a discussion (especially after the last GOT season) and that’s all you really want as a business, right?

Happy Birthday Richard Branson

Why does he get a special post? Because he’s the crazy billionaire that gives practical advice to us all on following our passions and living our best life. And everyone just eats it up! He is quite inspiring so go on and share one of his quotes or better yet, his accomplishments. He’s a good businessman to try to emulate.

National Hot Dog Day

Fire up the grill on social media and if you have the means to do it as a business, by all means, go for it! Free hot dogs all day to your customers will always be a welcome gesture. Make some money by selling at retro prices. Whatever you do, this national fave will surely attract old and new customers. If you’re a vegan restaurant – you can get in on the action with tofu dogs!

National Lollipop Day

Maybe not a favorite holiday for dentists. But what if you posted on this day by giving your patients a free pass just today. No one would be surprised at a post stating the bad side effects of sugar! On the other end of the spectrum, lollipops usually make people trigger happy memories – so free lollipops for all is a nice way to say “thank you.” And look at the win-win here, you’re giving more business to your local dentist!!! ????

Week 4

National Hammock Day

With the sweltering heat of summer, people are looking for ideas to cool off. Did you know swinging in a hammock in the shade can actually bring down your body temperature? It can also help you relax. Are you an author or blogger? Go on and encourage your fans to read in a comfortable place.

National Vanilla Ice Cream Day

To this day, with all the many flavors available to us, Vanilla ice cream is still number 1. Let’s celebrate it by eating it all day long. If you’re a nutritionist or wellness coach, there are healthy recipes, so please share them with your followers. With smoothies still a thing and ice cream floats on the rise, post your fave pics. And no need to be a business that serves ice cream because almost everyone indulges in this favorite dessert.

Happy Tequila Day

When we say “Tequila!” it’s normal to remember (or not) a wild night out! But did you know that tequila (in small doses) is loaded with health benefits? It can aid in weight loss. It helps fight dementia. It aids digestion. It’s probiotic. It’s a cold-buster. It’s a given that if you are a bar, free shots are on the menu tonight, right? If you are any other business, these facts are indeed worth sharing.

Happy Birthday Matt Leblanc

Friends has become one of the top viewed shows on Netflix. It would be fair to assume that many will recognize Joeyyyyyyy. Kudos to this show for lasting as long as it has – even in the reruns.

All or Nothing Day

This is a clever way to show your followers how far you would go for them. How much of a discount would you do for them? You could say 100% off on an item that you would have given for free. They wouldn’t know and this would make them feel extra special. An extra-special client is a returning customer!

National Gorgeous Grandma Day

More and more women are embracing their age and flaunting it too! We recommend you ask these grannies to post pics of themselves on Facebook or Instagram, hashtagging your business of course. Don’t worry, they are internet savvy and if they are not, they are resourceful – they have grandkids to help them out.

Plaster ‘Happy Grandma Day’ images all over your social networks. Treat them to hefty discounts and VIP events. We spend so much energy on Mother’s Day and Father’s Day when grandmothers are the ones responsible for whipping these two into shape!

Another effective way to honor these ladies is by posting Grandma Day quotes – they will love being celebrated with words of intellect and kindness. Whatever you do – make sure it’s relevant to your business. Retired means they have money and time on their hands, it’s best to reach out to this target audience with wit and candor.

Dance Day

Summer is usually a very active few months so encouraging your followers to get up and dance won’t be so difficult. This is for the dance studios, choreographers, fitness trainers – do your best today by posting dance moves or promotions for new members or ask them to post best video clips of them dancing! The goal of the day is to get your fans movin’ and groovin.

Paperback Book Day

For all those born before the 21st Century, you will know what we are talking about! This day is for all the bibliophiles who love to read actual books! By the way, they are still printing books even today. Authors, rejoice! Your words will still get printed on paper delighting the old school folks.

When we said that July was overflowing with blazing, summer content – we were not joking! Now you are fully equipped with all the holidays for July 2022. There is a full array of templates from educational to motivational to entertaining. Pick and choose as you go – there are many more in our library. As usual, we will always recommend following your branding guidelines and make sure the post is relevant to your business. If you read this blog post, then you are aware of the creative ways you can design the posts to suit your business. Feel free to use all the ideas!

Is your business on Facebook, Instagram, Twitter, Pinterest and LinkedIn? Did you know that as a PromoRepublic user, you could simultaneously post on all these channels at once? Go ahead and click on any one of these holidays and post it directly onto the platform of your choice.

We also have an analytics tool to help you follow the engagement per post. So sit back and watch your social media calendar for July blow up all your channels!

The post 40+ Social Media Content Ideas for July that Will Heat Up Your Account 2022 appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

Even if you are sure that you have a great product or service, it’s not a one hundred percent guarantee that customers will find your store, website, or social media page. The reason that people will need your product or service isn’t good enough. You have to go out and find your potential customers and clients. In fact, customer acquisition needs to be a continuous process for most businesses. Even successful companies will have customers or clients who stop buying for one reason or another. Those customers have to be replaced to keep your business alive and kicking. In this article, we’ve gathered 10 best ways how to find new clients for your business. Check it out!

Use your existing customers

No matter how big or small your company is, customers are always your number one biggest asset when it comes to bringing new people to your business. If you don’t have existing customers who love you, it will be harder to find new fans. Creating a customer base that will add tremendous value starts with going above and beyond— truly surprising and delighting the customers you’ve got. Maintaining high customer satisfaction doesn’t take an incredible marketing budget. You can achieve it by going out of your way for your customers and hiring people who will do the same. Some people will naturally talk about you online, some might need a little nudge. Treat them right, provide help, and you’ve got an invaluable resource at your disposal.

Develop a plan for customer acquisition 

The secret to creating a successful acquisition plan is to know your ideal customer. If you are b2b, consider what department is most likely to buy your products or services and the specific purchase requirements. Determine how long the buying journey is. Is buying your product or service a decision that can be made quickly by a single person, or is it something that has a long buying cycle? Also, think about how people normally find your products or services. Are they active in social media? Who are they likely to listen to, or where do they look when they want to buy from your company? How can you get referrals and recommendations from those sources? 

Try offering free trials

Another practical way for acquiring new customers is to offer them a free trial of your product. Free trials are a great way to grow your customer base as they attract new people and garner good reviews and testimonials. They also allow you to get more feedback on new products or services to make improvements. By offering free trials, you can show people the value of what you have to offer and convert them into paying returning customers later. Instill the value of your product, and make it clear that it’s truly exemplary. Do this, offer great service, and you’ll likely be able to convert customers into loyal brand advocates.

Use the power of Social Media

When it comes to social media, the benefits are too huge to ignore. Most of us can easily handle Facebook and Instagram, but how exactly reach your target audience? A surefire way to tap into a fresh new group of people is to explore new social media sites and apps. Joining anything from Twitter to Reddit to Tumblr will increase your brand’s online presence. The audiences on social media are very different from site to site. Do your research, find your market, and talk to your people!

Also, try websites like Groupon and Living Social to add a ton of value to your business. You can offer a discounted price while they promote it to their deal-loving audiences. Daily deals sites are great for getting first-timers and show them who you are. They are much more likely to try something new when it’s a steal, giving you the opportunity to turn one-timers into repeats.

Use giveaways

Nothing attracts consumers more than a freebie. Whether it’s a free trial of your product or service, branded merch, or something else creative, offer people something for free, and they’ll be banging down your door. Remember that your products and services are awesome, but you need to get people trying them. Free giveaways help to engage a lot of customers, create a sense of connection between people and the brand, and instill a feeling of indebtedness to the company.

Also, everybody loves good old contests. Ask your customers to do something for your brand better than the other customers with a contest, and it will work. For example, have them “Like” your Instagram post, follow your account, make a purchase, or even refer someone new. It is an amazing way to get all the benefits of free giveaways without financial compromises.

Build a relationship map

A relationship map will match your strongest relationships with the areas where there is the greatest need for your product or service. This map will lead you in the direction of who you need to reach out to tap into potential customer bases.

Find partners

If reaching your audience feels like a heavy load, find someone to help you. Teaming up with another business opens up a whole new range of options for finding new customers. Cross-promotion helps you dive into the existing customer base. Make sure to choose a company whose customers are in your target market.

Show that you care about your customers

In most industries, consumers want to know that you take care of them. They want to feel safe, valuable, cherished, and cool. A reliable way to attract new customers is to show them how much you love your current customers.

Remember that there is no one right way to build your customer base. Different customers can react differently to the same marketing campaign. The most important thing is to use a variety of channels and tactics to reach your target audience. Casting a wide net is the best way to find as many new customers as you can. The easiest way to combine different marketing tactics is to use both on- and off-line strategies. Experiment with email, social media, events, word-of-mouth. Find out which channels work best for you and use them. Make sure that you are consistent across platforms and use analytics & metrics to track your success on different media. That is the key. Good luck! 

The post How to Get Customers for Your Agency Business: Best Ways appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

The customer wants to be one hundred percent sure that their money is not being wasted and is definitely paying off. So it makes sense that you should find the best possible method to demonstrate the return on your marketing investment clearly. By doing so, not only can you better understand your campaigns and their strengths and weaknesses, but you can also retain your existing client and attract a new one in the future.

So let’s figure out exactly how you should prove ROI to a client. But first, let’s find out what ROI is all about.

The meaning of ROI

ROI is a measure of return on investment. Its value is calculated as a percentage. If the figure is higher than 100%, the investment is profitable, and if it is lower than 100%, it is unprofitable.

Return on investment is counted in many areas: in business, in real estate transactions, when launching advertising campaigns, and so on. The coefficient shows the feasibility of investing money in the project. In the case of marketing, ROI helps determine the effectiveness of measures in terms of increased sales.

Source: https://theonlineadvertisingguide.com/ad-calculators/roi-calculator/

Meanwhile, when we talk about marketing, we must keep in mind that ROI is counted differently for each channel because the metrics are often varied.

ROI in marketing is used to calculate the feasibility of investing in a particular marketing channel.

In this case, ROI looks like this:

ROI = ((Profit from using the channel — Marketing expenses) / Marketing expenses) x 100%

This formula can be used under ideal conditions when we use only one marketing channel for a certain period.

Now that we understand what ROI is, we can move directly to how to prove it to your clients. 

Define KPIs 

Before launching any marketing campaign, you should define your KPIs. They are the first thing your client will use to judge its success, and you will use them to prove it. Sometimes the client knows your KPIs in advance and may even set them on their own. There are also cases when you need to choose them together with the client. Not all KPIs will be taken into account in the final ROI calculation. However, they are all related to each other, and your job is to mention them, among other things. 

Determine your client’s marketing expenses

Determine how much your client spends on marketing activities. How is that money allocated? These costs may include: 

• Media activities
• Print costs and creative activities
• Software and staff expenses

These are the most common costs. Depending on the type of company, there may be many other categories of expenses. In order to accurately determine the future ROI, you need to have a complete picture of the situation. For example, you need to determine the total amount of money needed for a given campaign and a cost breakdown for each item. According to this, you will explain the ROI for the whole campaign as well as for each individual activity and tactic. This way, you can argue which activities you don’t need and which you should develop further.

Determine the ROI threshold

By this point, we mean the minimum expected return on your marketing campaign. Around this amount, you can build further work with the client by adjusting any campaigns that don’t reach this threshold. First, it is best to determine the standard ROI threshold and the amount you would like to achieve in an ideal scenario. This point is very important so that the client’s expectations are realistic. Based on this, you will also be able to discuss with them the possibility of increasing the budget for future campaigns.

Determine the projected CLV for each marketing channel

Customer lifetime value is a prediction of the net revenue associated with all future customer relationships. CLV can also be described as the monetary value of the customer relationship based on the current size of apparent future cash flows from the customer relationship. This is a very important concept because it encourages companies to shift their focus from quarterly revenues to long-term healthy relationships with their customers. It also represents an upper threshold for the cost of acquiring new customers. And this metric is often ignored by business owners, treating one sale as the total amount received from a customer. This is the wrong approach because it implies that customers are “disposable.” But if you develop a relationship with your audience, the first sale will be followed by others. And your job is to communicate this to your client. 

Gather all the data in an ROI dashboard

Collect all of the above data in a single dashboard. Determine how complex your marketing campaign is. Based on that conclusion, you can either make separate dashboards for each campaign or one in which you collect them all. Give your client access to the dashboard. That way, they can make sure everything goes according to plan at any time.

Measure the ROI of each activity

Measuring the ROI of each individual tactic is just as important as measuring the entire ROI at once. This can include SMM, email marketing, SEO, etc. By evaluating each tactic individually, you can find the ones that don’t pay off their investment and the ones that work best for you. In addition, this way, you can prove to your client that it is much more profitable to invest in several tactics than to choose only one.

Use specialized software

Of course, it is impossible to evaluate and collect all data manually. That is why we advise you to use additional resources. Usually, such software helps to solve a lot of problems — from collecting data on visits to specific pages on your website to the ROI of each individual activity. Start with Google Analytics (it is, after all, the most important must-have tool in your work), and choose more advanced software based on your specific needs. 

The ROI of an entire campaign and its individual tactics is just one way to prove your effectiveness. Build a transparent relationship with your client and allow them to be kept in the loop, so they not only understand what you’re doing but why and what the outcome will be. That way, you can better prove to them the ROI of your marketing campaign.

But remember, at the end of the day, this effectiveness depends first and foremost on your performance. Good luck!

The post How the Best Digital Marketing Agencies Prove ROI to Clients appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

September starts off on a good foot as we kick it off with Labor Day and the NFL Football season. First, we celebrate with parades and parties and then we hunker down to watch our favorite teams. By the third week of the month, we launch into the official season of Fall. The social media topics are plentiful for September.

Let’s begin with a quick overview of what to expect:

• Hello September Images
• September Monthly Images
• September Social Media Holidays
  • • September Hot Topics
    • Raising Awareness
    • Foodie Alert
    • Who Are You Calling a Geek?
    • Attention Shoppers
    • Random Fundom

Hello September Images

Come September, there is a moment when your customer will be saddened as Summer fades away. Our duty as marketers and businesses is to re-energize them with vibrant images and transformative post ideas. This month is about renewal: the changes in our wardrobe, our daily habits, our bodies, our mindsets. With the right social media plan, you can easily target your audience and boost conversion rates too. Rally your followers by engaging with them on their favorite platforms. To incite enthusiasm for this new season, plaster hello September images all over your Facebook and Instagram.

Connect with your clients by asking them to write down their favorite memories thus far.
Comment on their pictures for September. Personal attention goes a long way in customer loyalty.

Ask them why they love September. This simple question can get you and your business a deeper insight into your customer’s likes and dislikes.

Prompting smiles and happiness from your followers is also paramount in your social media strategy.

September monthly images

Social Media is an effective tool in representing your brand and showcasing your products/services but we should not overlook the impact that it has as well. These days, promoting your business is not only selling to your audience – it’s also connecting with them.

If raising awareness about mental health issues, for example, can help some of your followers then it’s a win for your brand.

Get them ready with how-to’s on dealing with Mother Nature’s wrath – you never know what she will have in store for your customers.

Share self-improvement tips. Lord knows we all need some help from time to time! And your customer will appreciate the pointers.

Imagine the convenience of having all types of post ideas in one stand-alone social media calendar. Click here for general templates that relate to your business: https://app.promorepublic.com/#/templates

September social media holidays

Leaf your worries behind! We have a social media topic for every day of the month. You can schedule a post every day but if there is no context or relevance to your brand, your savvy customer will know. So we’re here to give you recommendations on how to post them in a clever and shareable way. Let’s jump right into all the September social media events, shall we?

Labor day

Of all the social media holidays in September, this is by far the most lucrative one. With parties, bbq’s and getaways to plan on this long weekend, they are looking for deals!

This is an opportune time for businesses to liquidate their Summer stock.

Go ahead and post Labor Day templates weeks before with cool party themes and fun recipes to get them ready to shop at your store!

Wish the best day ever! No promos today. No reminders of work today. Their happiness is your happiness.

NFL football season begins

Football is not just a game, it has surpassed baseball as America’s new favorite pastime. And on top of that, it also generates heaps of profits for small businesses and restaurants. If you market your brand well enough, you can attract its very loyal fans. Local businesses with teams in their cities can reap the rewards by becoming “the viewing bar” or creating deals tied to each game. Don’t miss the chance of encouraging your local team nor their fans.

Own a restaurant or bar? Invite your customers to a kick-off party. We recommend lots of beer and snacks!

Grandparents day

Mothers and Fathers get their own days, it’s only fair the two people who gave birth to them get their own day too! After all, we all know most grandparents work sometimes harder than their children as they still labor over their stoves for both kids and grandchildren. And as far as we’re concerned, they are the hardest working babysitters around. Give praise to them. Offer them a discount on your product or service. Open up the conversation and let your followers write their gratitude.

Share the love on Facebook, because they deserve it!

9/11 remembrance day

For some of us, it feels like yesterday when we got the call to turn the TV on. And as we watched every disparaging moment unravel on air, we became stronger as a nation. We will never encourage posting promotional templates on this day but you are free to do as you please.

Today is a day to remember the fallen heroes.

We highly recommend sharing templates laced with American pride.

It’s also a good day to remind your customers that there is hope for the future.

International peace day

Share some interesting facts to your followers today about this glorious day. Did you know that there is a moment of silence at 12 noon, around the world? Encourage your fans to fall silent at this time. Stretch your kindness even further by offering them a deal on everything white in the store if you are a fashion or home decor shop. Get the word out by hosting a Peace Event in your online shop or on Instagram.

Get creative! After all, don’t we all want world peace?

First day of fall

A new season brings a list of changes to our diet and lifestyle. Lucky for you, Fall lasts three months so you have plenty of time to post educational and engaging posts to inspire your followers.

This template can be relevant to all industries. Be clever. Be witty. Do you have a jewelry store? Encourage your customers to fall in love again with a ring or pendant. Are you a wellness coach? Give your customers the tools to fall in love with themselves again.

Revitalize their food intake with delightful Fall fruits and veggies. Go on and share some recipes or create some fun fact templates on PromoRepublic to share with them.

Yes. Consumers still love sharing and commenting on Facebook, Instagram and Twitter. Why not give them the open forum to do so – it’s free marketing research for your business.

Raising awareness

Being on social media allows us to keep our finger on the pulse with all the social injustice, global health crisis, environmental changes, and wildlife extinction. As a business owner, we guarantee your followers will approve of any stand you take for or against any issue concerning their well-being.

September 4 is National Wildlife Day. So many animals are going extinct because of climate change. If every business donates 1$ from every purchase – we could start seeing some changes.

September 13 is Stand Up To Cancer Day. Unfortunately, too many people we know have suffered with cancer. Today celebrate the ones who have survived the battle. Praise them and give them a discount or a freebie.

September 15 is Greenpeace Day. Their main goals are climate change, deforestation, overfishing, commercial whaling, genetic engineering, and anti-nuclear issues. Encourage your customers to donate or volunteer.

September 22 is Car Free Day. For every customer who shows up with a bike helmet, bus pass, or walking shoes – give them a free coffee or tea. Nothing changes IF nothing changes.

September 18-24 is Pollution Prevention Week. Share your knowledge and gain new followers. Share interesting stats like this: Did you know Americans buy 29 million bottles of water each year, but only 13% of the bottles end up being recycled?

September 29 is World Day of Migrants and Refugees. For everyone living in North America & Australia, we were all immigrants at one point in our lives. If not us, then someone in our lineage. Give your followers the forum by celebrating someone near and dear to them.

Foodie alert

Food and drink social media templates are not only for restaurants, bars and bakeries. Many industries can benefit from these post ideas like fitness trainers, wellness gurus, and even life coaches. Your followers eat food every day so they have an emotional connection, whether they admit to it or not. Use these posts to your advantage.

September 13 is National Chocolate Day. Today is an easy day for engagement. Go on and ask the fundamental question – How does chocolate make you feel? Get ready for the comments!

September 15 is National Double Cheeseburger Day. If you own a restaurant, we dare you to give this double whammy for FREE today. Imagine all the repeat customers.

September 20 is National Pepperoni Pizza Day. You own a small business and can’t give out free pizza all day, we get it. Why not do it for one hour? Lineups can be free advertising, by the way!

September 21-Oct 6 is OKTOBERFEST. It’s all about beer and sausages so go on promote the heck out of these. You have 2 weeks to get your customers to join in on the festivities.

September 28 is National Beer Day. This is an obvious template for all the restaurants and bars. Brighten up your beer fans by beer emoji’ing them – one beer emoji, one free beer.

Who are you calling a geek?

Nowadays, these “geeks” are self-made millionaires. So, no one is looking down on them, that’s for sure. They do have their own subculture and if you are in an industry that caters to this community, there is fun to be had.

September 8 is International Star Trek Day. Decipher who the true fan is by the way they answer the question.

September 12 is National Video Games Day. Video games are still going strong. Granted, the games of yore are incomparable to the games of today. Still, die-hard gamers can recognize the difference and still respect it.

September 17 is National IT Professionals Day. Share the love with your favorite IT guys and gals. Welcome them online or in your shop by giving them a discount on products unrelated to their field.

September 24 is National Comic Book Day. Go on and ask which comic book hero is their favorite? Engage with them. Incentivize them with deals and freebies.

Attention shoppers

You have an online shop and need to spruce it up with non-generic Fall ideas? PromoRepublic can help with “outside the box” social media post ideas.

September 7 is National Clean Out Your Garage Day. Do you own a thrift shop or second-hand store? Encourage your customers to clean out their closets and exchange their goodies with you. Do you own an online store? Inspire them to get a new wardrobe. Out with the old, in with the new.

September 13 is Bald is Beautiful Day. The only way they are this beautiful is because of their local barbershops. There are many men afraid to go bald, so make it a cool trip by creating a fun package deal.

September 16 is National Tattoo Story Day. Everyone seems to have a tattoo these days, so let’s hear from them. Start with a story of your own and let it domino-effect from there.

Random fundom

Random events can ignite your social media planning and create an everlasting spark. You know your customers by now and you understand their humor, so let’s have some fun!

September 6 is National Lazy Mom’s Day. We are starting the month right by honoring the woman who gave you your customers. Treat them right by offering a “lazy” promotion today. They don’t have to lift a finger – well maybe just one click for a free gift.

September 6 is Fight Procrastination Day. Even as business owners, you can relate to this post. Be relatable and share a story or two on how you procrastinated your way into owning a business.

September 6 is National Read a Book Day. Appeal to all the book lovers (and trust us there are many!) – ask them what their all-time favorite novel is and why in 5 words.

September 19 is the First Emoticon Day. This is an easy engaging post. Ask your followers to post their favorite emoji. Expect to find a colorful and animated page!

September 22 is 100 Days Left in the Year. If you sell high priced items, we recommend offering a $100 savings to your loyal customers. You can also give them 100 points or 100 stars or 100 smiley faces. Be creative.

September 27 is Google’s Birthday. What and where would we be without this amazing search engine. Share the love!

September 30 is National Chewing Gum Day. Appeal to the nostalgic followers who actually chewed bubble gum and were well-versed in the art of making the perfect bubble. Ask them to take a pic or video of their bubble-making skills. All in fun, of course!

We feel confident leaving you with all these Social Media topics for September. As a PromoRepublic user, you can go ahead and launch your social media plan for September and for Fall, as well. If you are not yet our user, try it for free right here: https://app.promorepublic.com/

Fall is about new beginnings. It’s also the calm before the storm (i.e. Thanksgiving). We highly recommend you steer your customers into a wave of change that is calming and stress-free. Replenish your network with September social media ideas boasting nature’s palette. Showcase the beauty of the season with uplifting how-tos and thought-provoking quotes. Make them want to bundle up with your Facebook or Instagram page on their mobile.

September’s calendar pictures are waiting for you…We are ready when you are!

The post 30+ Creative Social Media Post Ideas for September Holidays appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

How to Identify the Right and Wrong Clients for Your Agency

Agency owners made many mistakes at the very beginning of their career because they want to work with anyone who showed interest and trying to catch any chances to grow business and make money. But in the future it can be a really big problem as they understand how important the right client is and how much impact it can get on your business. For example, if you are working with a lot of clients and your team hates working with them, it creates a very toxic atmosphere. Here is a simple checklist you can use to identify the good and the bad clients.

Good clients:

• Good communicators – you’re excited to work together.
• Have all of the resources needed to help you.
• Have an understanding of marketing (not always needed).
• You’ve had success with similar clients before.

Bad clients:

• Have burned through multiple agencies.
• Don’t respect time or boundaries.
• Constantly calling the shots.
• Paying little, expecting EVERYTHING in return.

Bad clients can really burn your team out. You spend a lot of time just trying to fix the relations, and that’s a big red flag. Another thing is the format of communication. For example, bad clients often use only email to talk about anything, and it takes a lot of time, even with minor issues. Moreover, sometimes you need to teach clients how to communicate better to get better results for both of you. Good clients can talk to you on a video call and discuss everything you need in 15 minutes.

How to Build Your Agency Positioning

Start with a niche focus, identify product-market fit and then start offering additional services after. Starting with a niche will really help you out and speed up the path to revenue. It’s a lot easier to add some clients when you know precisely what you are doing on the market and what clients you want to work with.

A Simple Lead Generation Tactic That Nobody Is Talking About

If lead generation is a problem to you and is something that stops you from progress, here is a tip. There are agencies that don’t do any lead generation, no emails, no calls, nothing like this. Sometimes it can cost you a lot of resources but will bring you nothing. But if you do your job well, people will know about you and will come by themselves. And when there be enough leads for your team, you will start to choose the best of them and now when you know the criteria you can even get picky. Check our webinar where you will find how this tactic can triple your agency in 12 months.

A little spoiler: Your Own Podcast. A great example is the SaaS Marketing Show launched at the end of March 2020 both on audio and video. Having gained early traction, it’s well on the way to becoming the #1 SaaS Marketing podcast in the world, thanks to high-quality guests and valuable content. The show’s audience mostly consists of SaaS marketers, founders, and CEOs. It’s a weekly interview show with episodes being 25-35 minutes long. Guest criteria is a senior marketer at a SaaS company of $1 million ARR+ who must deep-dive into a marketing activity that has worked well for them, along with numbers.

We hope these tips will help you find the best clients for your Agency and grow. To get some more detailed information from experienced practitioners on how to grow your agency check out Agency&Freelancer Academy.

The post User Acquisition for Digital Agencies: How to Find New Clients appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

Contents

1. Facebook cover photo sizes
2. How you can use a Facebook cover photo
3. Common mistakes

The correct Facebook cover photo size is the first step to portraying the right image of your business on social media. It acts a lot like a storefront and demonstrates what you’re selling to an interested audience and entices them to come and learn more. If the picture is too big, some critical parts of the content may get cropped out. If it is too small, your image will look stretched and pixelated.

Facebook Cover Photo Sizes

• Facebook provides simple and helpful guidelines to users who want to add cover images to their pages. Here are the main tips:
• Displays at 820 pixels wide by 312 pixels tall on your page on computers and 640 pixels wide by 360 pixels tall on smartphones.
• Must be at least 400 pixels wide and 150 pixels tall.
• Loads fastest as an sRGB JPG file that’s 851 pixels wide, 315 pixels tall, and less than 100 kb.
• For images with a logo or text, it might be best as a PNG file.
• Facebook Business Page dimensions are exactly the same as personal accounts.

Facebook will crop the top and bottom of your cover photo on a desktop device and crop the left and right sides on a mobile device. To avoid it, it’s important to keep all the text and graphics within the middle “perfect zone,” which is shown below.

To know exactly that your cover photo will be shown perfectly on both devices, try using the Facebook cover photo size of 820 pixels by 360 pixels. This will ensure that none of the critical components of your cover photo are getting cut off on mobile devices or desktops.

How You Can Use a Facebook Cover Photo

• Get your audience’s attention

There are a few different approaches in the social media world, particularly regarding the Facebook cover photo. Some people think that it’s best to combine their profile picture and cover photo into a single cohesive image, while other brands prefer to spread their imagery out to lead potential customers to focus on the suitable spaces. Sometimes you can find both options when the profile picture blends almost seamlessly with the cover photo, uses the same design elements and the same colors, and pulls attention to the right elements on the page.

Importantly, when looking for ways to direct audience attention, make sure that you avoid using directional cues like lines or arrows. Besides looking a bit too aggressive, buttons and CTAs will also show up differently on mobile devices than desktops. This means you could end up with an arrow that points nowhere on mobile.

• Tell people about the brand’s highlights and news

Your Facebook header is the perfect place to highlight any critical updates and promote the latest events. Don’t try to bombard your readers with tons of information in the cover space but create a high-quality image that is a compelling visual first.

• Show Off Your Brand’s Personality

With the right Facebook photo cover, you can engage your audience and get their attention long before they read any of your posts. So, make sure that your cover photo represents what your brand does. This helps your customer know that they’re on the right page and ensures that you present a more consistent image for your company online.

• Drive sales or lead generation

A cover photo designed to drive sales or leads, combined with a relevant CTA, can get you more results without a lot of extra work on your part. As mentioned above, it is important to use high-quality pictures that can drive people’s attention and make them want to read your posts or somehow engage. But in social media marketing, the keyword is “marketing,” so don’t forget to promote your business while thinking about your potential customers’ comfort and joy. And hey, don’t forget to check PromoRepublic to create and schedule content, get approvals from clients, run ads, and report on performance.

• Feature user-generated content

User-generated content is one of the most powerful marketing tools brands can use. It also can be top quality, fun, interesting, and exciting. Using this type of content in your cover photo can go a long way in loyalty building. Moreover, you will spend zero resources on the creation process. That’s the situation when some of you fans can really get you covered.

• Demonstrate product features & benefits

Showing brands benefits can also immediately set you apart from the competition. So why using it only in posts or blogs when you can write it on your cover picture?

Common Mistakes

Too much text

Try not to use too much text on your cover photo. This is not a good move, even if you think that this quote is insanely good. The best idea is to use a high-quality image instead that can speak for itself because that’s what your cover photo should actually be.

Too much clutter

You know these pictures with so much text, colors, and elements that if you look at them for too long, you’ll get a headache. It seems like a brand wants you to focus on everything at the same time. It looks really bad and sloppy, even if it draws people’s attention at first.

No branding

Even if your photo is of the best quality, it should tell people about the brand. It’s a great idea to add some branding elements like logo, slogan, or some brand pattern or colors.

Same cover photo sizes

Facebook header images differ in sizing across Facebook events and Facebook groups. Use the proper dimensions to optimize your pages or get a mess instead of people’s attention and engagement. Also, remember that Facebook changes its formatting reasonably often. And every time they do, check your photo on mobile and desktop to make sure nothing is getting cut off.

The perfect Facebook cover photo size will help you make an excellent first impression, especially when it looks good on both mobile and desktop monitors. Combining the ideal picture size, branding, and best practices listed above will get you a high level of social presence and the good reputation you want to build for your business.

The post The Perfect Facebook Cover Photo Size & Best Practices appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

Emotions

The most popular posts always evoke certain emotions in people, attract their attention and make them react. Many social media users love to express their opinions on any occasion, so they will not be deterred by at least clicking on the like button when it comes to emotions. Here are some great examples of how simple photos and text can get you a lot of attention.

This post on the Save the Tiger page got more than 11,000 shares and more than 4,200 comments. 

“Today is a Friendship Day. Will you be my friend?” 

Yes, it’s that simple if you know how to combine a clear message, great mission, holiday, and a cute tiger cub. 

Another great example is a Friendship Day promotion by a haircare brand on Instagram. You’ve seen at least several episodes of Friends, one of the most famous TV shows ever. So, the brand invited their followers to tag someone who is a lot like Ross, Rachel, Phoebe, Joey, Chandler, or Monica in real life and explain why they resemble the character. 

It was an excellent move to celebrate Friendship Day, create a giveaway, get many new followers, reactions, and reinforced brand awareness. Note that when you make an exciting post and ask people to tag someone, it helps communicate your brand to your target audience and far beyond it.

Simplicity

Also, you don’t need to make super-creative posts or think of some important missions behind them. This is the Instagram post by KitKat, and it’s great in its simplicity because you understand the message in seconds, making you go “awww” instantly. 

Templates

Here in PromoRepublic, we are constantly working on post templates and ideas to help you make your social media feeds more interesting and engaging. That’s why we create our monthly digest and inform every user about the new cool stuff we made this time and what valuable things than can bring to their account each month. And Friendship Day is not an exception. You can find many pictures and quotes about friendship as on any other topic in our library. 

Friendship Day pictures show us happy people laughing and hugging, but it’s not only about having fun. Think of your besties. Why do you love them in the first place? Choose happy Friendship Day images and quotes for your Facebook page to show what you value the most. Is it support? There are Friendship Day pics with quotes about support, like this one:

Maybe, you think your friend is the person who knows everything about you? Even the name of your first significant other’s dog. The person who has seen you drunk, depressed, hysterically laughing, but talks to you despite all that. Then you must love this pic:

If you are looking for images and quotes on Friendship Day for the Facebook business page, choose the ones with questions. They drive more engagement as people start sharing opinions and discussing them. Offer some discounts for those who write the best answers. Get tips on which of your goods will make the perfect present for the holiday.

If you work in healthcare, your Facebook images for Friendship Day should emphasize the positive impact of healthy relationships. And here are some examples proving it:

There are so many ways to show that you care. Friendship Day gives each brand a big opportunity to find connections with their target audience and build bonds far stronger than just between a customer and a company. 

Start communication with your followers, post questions and ask them to tag their friends, create giveaways. Every format is great for this particular day, and you can’t miss this opportunity. Being an agency or a business owner, you must be looking for new ways to make the most of every special day. Days like these come once in a year and leave lasting impressions in the growth stories of brands if leveraged efficiently. We hope that our ideas and templates will help you found your perfect posts for every social media platform, as creativity has no limits. 

The post Most Engaging Friendship Day Social Media Post Ideas appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

What is Social Media Day

Social Media Day was first launched on June 30, 2010, by Mashable “as a way to recognize and celebrate social media’s impact on global communication.” Since then, the celebration has grown each passing year and became an international holiday. People from all around the globe join in celebrating the impact that social media has had on our lives.

Post Ideas

SM Day is all about communication, so crack your knuckles and prepare to improve your content plan. Here are some cool ideas:

Remind People How Your Brand Got Started on Social Media

No matter what stage of development your company is now, people are always interested in how and where your path began. For example, on the Instagram feed of many people, you can see how they changed, how the number of subscribers, likes, comments grew from the very bottom of the feed to the top. The same thing happens with a brand, and this story can be fascinating in one or more posts on different social networks. So think about it, sketch out a short timeline with critical checkpoints for the company and write about it.

Share Your Favourite Accounts to Follow

Even big brands often follow someone on social media. People are always interested in noticing such details, looking for connections, observing communication, reposts, mutual support, and especially squabbles. For example, couples like Burger King and McDonald’s, Mercedes and BMW, Adidas and Nike, Pepsi and Coca-Cola arrange whole shows out of their local wars, which are then discussed by the entire world, and advertising agencies remember them as examples of successful cases. It is not necessary, of course, to fight with someone, but you can tell your followers who your brand reads, which accounts you should subscribe to and why, whom do you recommend, and from which business area it is.

Write about Your Mistakes on Social Media

There are real people behind every brand, and they, as we know, make mistakes. Your readers will be interested to know what mistakes you made in social networks and how you later managed to get out. After all, we can hear about successful cases from every corner, but there are much fewer posts about all sorts of disasters, where you can really learn invaluable experience. Share this with your readers, and it will bring you closer.

People will understand that your company is not some kind of soulless robot, but a person or a team of people who works, try, makes mistakes, and tries to fix everything. If you do not want to talk about specific social media cases where something went not quite according to plan, you can remember the most difficult periods for your brand. This will also be interesting because everyone understands that there are no perfect companies.

Show Some Interesting Data about Your Company over the past Year

Have you collected statistics on your brand’s performance over the past year? Share it with your followers! Tell us where you grew, where you became better, what metrics improved and what personal brand records you managed to break. Rejoice yourself and share this joy with those who read you. This is a great reason to start communication and show your followers and potential customers that your brand does not stand still and is constantly evolving and becoming better.

Share Some Memes

And of course, we couldn’t help but mention the best and most versatile tool on the Internet – memes. Yes, your brand could post memes every day all year round. Still, only on Social Media Day can you add a few hashtags like #smd or #socialmediaday and draw a little more attention to your posts than usual because this is a powerful informational lead. So tell people what you think about this day, share some insights about your brand, tell us about your plans for the year, and spice it all up with a good dose of humor.

SM Day Celebration

Okay, we figured out the posts, but how is this day generally celebrated? Let’s see what else brands can do on Social Media Day and what activities can be launched.

• Start Communication with Your Followers

Why not start active communication with your readers? In the end, this is what we celebrate. So it’s a good idea to start a conversation with those who read you and listen to what they would like to know about you. Create some kind of open chat, write a post where you will respond to comments, answer questions, or announce a Q&A session that will last 24 hours! So you can not only tell about your brand but also get to know your audience better by the questions they ask.

• Start a Live Video

Do you want to make your communication with readers even more active? To do this, there are live streams where you can humanize your brand by answering a question, responding to comments, and sharing real emotions with viewers. No post with fascinating insight or funny meme will bring your brand closer to the reader than one or more people in front of the camera.

• Prepare some SM Day presents.

Since we say that the day of Social Media Day is a holiday, it would be nice to prepare some gifts. If your brand’s work is directly related to social media, it is an excellent option to offer readers a selection of cool templates! At PromoRepublic, you can always find convenient post templates for all occasions, and Social Media Day is no exception. So do not hesitate to visit our library where everyone can find something useful for themselves.

We hope this short text will help you come up with a couple of ideas for how your brand can celebrate SM Day and improve your relationship with followers. So raise your glasses to social media and clink it straight to the webcam.

The post Top 5 Most Engaging Social Media Day Post Ideas appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

Contents

1. Define your goals.
2. Optimize your profile.
3. Research your competitors.
4. Work on your brand identity.
5. Create a content strategy.
6. Use special tools.
7. Track your analytics.
8. Promote your profile.

1. Define Your Goals

It can be challenging to build a presence for a new brand, but this task can become a lot easier when you know where to start. First of all, you should lay out all the possibilities for your business and then define which is most effective. For example, you can work on your brand awareness, expand your reach, find more people interested in your product or service, grow an active and engaged community, increase brand loyalty, use Instagram to show excellent customer service, or even educate your followers.

Yes, there are many ways to grow your business, but only your goals will dictate which features, tools, and metrics to use. For example, getting more likes, comments, and shares will help you get more followers and increase engagement. If your goal is education – focus on the engaging text in each post and talk to your audience in the comments. If you want to show your products or services – pay more attention to your visuals. Each aspect of Instagram serves a different purpose, and the number of followers can grow significantly because of any of them.

2. Optimize Your Profile

This part is relatively easy but very important. Here is a list of things you should pay attention to:

• Business profile. Make sure that your account is switched to business, so that you can add additional information about your industry, location, and your contacts, such as phone number and email.
• Profile picture. The best practice here is to use your brand’s logo or the same image as other social media platforms. People should be able to notice your brand right away when searching.
• Profile name. Try to use your brand’s name or at least a slightly different variation. As with the profile picture, people should be able to find your business by its name easily, or you can lose a potential customer.
• Come up with a catchy bio. They don’t provide many characters so try to make it clear and concise. It represents what your brand is all about. This is the first thing people will see after your profile picture and profile name, so first impression counts more than anything right here. Put a call to action for quick engagement. Most importantly, don’t forget about adding a link to your site. It’s the only place that will be visible.
• Think about your hashtag. Hashtags are a significant part of Instagram’s marketing strategy. They are used on Twitter, Facebook, and many other social media platforms. The beauty of Instagram is that you can choose one or several hashtags for your brand. You can use them on your posts or on posts with specific topics because people can follow hashtags too. Choose yours and put it in your bio so your followers will know. For example, it can be your brand name or a variation of it. People can tag your brand in their posts, too, so you can connect with them better.

3. Research Your Competitors

If your brand is new on Instagram, check out what your competitors are doing. As you share the same or almost the same target audience, you can better understand which content works and even avoid common mistakes.

• What type of content are they posting?
• How often?
• What hashtags are they using?
• Is there any user-generated content?
• What posts generate the most engagement and communication?

Gather up all the information and analyze it thoroughly. You may discover solutions that will make your brand’s life a lot easier.

4. Work on Your Brand Identity

On Instagram, a solid visual identity can help convey your brand message, make you look more professional, and get you many followers. It’s all about how your brand looks and feels in every post you share. Having a solid identity means that people will align with your brand’s personality and values, even without lengthy explanations. This is reflected in the brand’s voice, post colors, mood, font, presentation style, and overall profile appearance.

To build a strong brand identity, you should know who you are talking to and what you are trying to tell. If people understand that you share the same values, they will become your followers and customers. Don’t be afraid to get specific because even the tiny target audience can become lifelong fans and brand advocates.

5. Create a Content Strategy

Each of your posts has value for your followers and your brand. Your content can be entertaining, inspirational, or promotional, but the most important thing is that it is relevant and matches the promise your brand is offering. Don’t put too many promotional posts in your feed because it will push people away even if your products or services are of top-tier quality.

When working on your content strategy, pay attention to these 3 points:

• Content theme
• Content pillars
• Posting plan

The first point is all about the brand identity we were talking about above – colors, fonts, mood, and voice. Also, the format of your posts because, as you know, you can choose from single images, carousel posts, branded videos, IGTV videos, stories, or lives.

The second point – pillars – is about goals your posts pursue: educate, inspire, entertain, convince. You should choose the one relevant to your buyer’s journey.

Awareness – In this stage, you want to build know-like trust with your audience, so educational articles or guides will be the best option.

Consideration – here, you want to educate your audience and stay top-of-mind, so branded videos, behind the scenes, or FAQs that answer your customer’s objections will be great.

Decision – when you promote your offer or launch a new product. If customers are ready to make a purchase, they’ll be apt at reading your past clients’ reviews, learn about your product features or get a promo code.

A posting plan will help you visualize your content strategy and schedule your posts for the best results. Check out PromoRepublic features to create and organize content, get approvals from clients, run ads, and report on performance.

6. Use Special Tools

If you want to make branded posts of various sizes for Instagram feeds or stories, improve your photo quality or edit videos, there are endless tools to work with your marketing strategy and content.

For example, with PromoRepublic, you can not only automate posting to your Instagram profile but can schedule with time slots suggested for your industry, recycle the most successful posts and reuse them.

7. Track Your Analytics

While choosing tools to work with, pay attention to the ones that help you analyze your content. Instagram business profiles have access to analytics to help you see how followers interact with your account, but this function is not enough. Deep analysis is key to understanding your demographic, optimizing your content, and evaluating your overall Instagram marketing performance.

Your profile analytics is more than just finding out which photo, video, or story performed best. By defining and tracking key metrics over time, you can develop a great content strategy for your Instagram that’s guaranteed to get you better results. For example, by using engagement data such as likes, comments, or clicks, you’ll be able to tell which type of content performs best so you know what you should be posting more of.

From here, you can then compare all content types against each other to determine which your audience prefers. For example, if you find that your audience is more interested in videos, you may invest more heavily in top-quality video production and put less effort into photos.

8. Promote Your Profile

Followers don’t appear by accident, so you need to help them find your brand by promotion. For this purposes, you can do this:

• Use hashtags.
• Put the link to your Instagram account into your email.
• Put the link to your Instagram account on your other social media pages.
• Put the link to your Instagram account on your site.
• Work with influencers.
• Run paid ads.
• Make some quizzes or giveaways.
• Post user-generated content.
• Use your branded hashtag on your physical products.
• Create challenges.
• Be active on your profile, participate in communication with your followers, and don’t let your engagement rates take a dip.

Instagram continues to grow and evolve as a marketing platform. There are a lot of tools for your brand, and a lot more are coming our way. So it is crucial to build an effective Instagram marketing strategy not just to be successful on the market but to be competitive and get your part of the industry’s target audience. To do this, you need to know all the Instagram tricks and insights so your business will gain a lot from it and you will achieve your goals. We hope these tips will help kickstart start your journey or at the very least improve your current strategy.

The post 8 Tips to Create a Great Instagram Marketing Strategy appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.