Comments on: Key Findings from SMMW17 part 1 https://promorepublic.com/en/blog/key-findings-from-smmw17-pt1/ Explore insights on AI, franchise marketing, and local activation — real stories, data, and strategies for multi-location brand growth. Thu, 07 Oct 2021 20:06:57 +0000 hourly 1 https://wordpress.org/?v=7.0 By: Tatiana Caciur https://promorepublic.com/en/blog/key-findings-from-smmw17-pt1/comment-page-1/#comment-698 Wed, 31 May 2017 07:55:00 +0000 https://promorepublic.com/en/blog?p=3213#comment-698 In reply to Jacky Barker.

Hi Jacky, thank you! We have the 2nd part of the round up coming out next week, as there was so much to tell. There were Pinterest-related presentations and we’ll look into them. Personally I can’t remember anything specific regarding the FB groups. Basically visual content, live videos, algorithm and bots were the hottest topics.
I think the main purpose of the algorithm is to ensure the relevance of content, which FB takes upon itself to determine and they’ve made it almost impossible to do it organically, that’s the sad truth. So while tips from Michael’s presentations will work (doing more live video, mixing different types of content from different sources, etc), it won’t get you to the same results as paid reach :/ And based on things we all see in our news feeds, the negative or positive nature of the information doesn’t seem to have much weight, as long as it is in line with FB’s moderation policies.

]]> By: Tatiana Caciur https://promorepublic.com/en/blog/key-findings-from-smmw17-pt1/comment-page-1/#comment-697 Wed, 31 May 2017 07:44:00 +0000 https://promorepublic.com/en/blog?p=3213#comment-697 In reply to Mari Smith.

Hi Mari, thank you so much!!! Your presentation was an absolute pleasure to listen to! Never a dull moment! 🙂

]]> By: Mari Smith https://promorepublic.com/en/blog/key-findings-from-smmw17-pt1/comment-page-1/#comment-695 Tue, 30 May 2017 19:52:00 +0000 https://promorepublic.com/en/blog?p=3213#comment-695 Hi Tatiana — you are an excellent writer and have captured the best golden nuggets here!! Thank you for your kind words! xxoo

]]> By: Jacky Barker https://promorepublic.com/en/blog/key-findings-from-smmw17-pt1/comment-page-1/#comment-693 Mon, 29 May 2017 02:55:00 +0000 https://promorepublic.com/en/blog?p=3213#comment-693 Having attended SMMW before and not had a chance to go this year or even time to look at the videos this was a great round up (great work) – interested that you have very little on Pinterest – isn’t it supposed to be the number two social media referral after FB. Was there any feedback on FB’s push to get business pages to set up groups? I still struggle with the FB algorithm they want people to have a positive experience, but what if people are learning heaps and being informed about info that is negative by nature???
Jacky founder inthecove.com.au (a leading Australian hyperlocal site)

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