1. PromoRepublic

PromoRepublic is a powerful social media marketing and management tool that will help you work with all your social media pages, simultaneously, in one place. You can significantly save time and money while building an impressive brand experience and customizing your service with your logo, colors, and website domain.

The White Label tool from PromoRepublic offers:

• Improved collaboration with your clients and teammates in a limited client interface to get notifications, comments, and approvals. 
• More than 100,000 editable and ready-to-use templates and visuals from more than 20 industries, or your own visuals from scratch with access to 200+ fonts, shapes, and banners.
• Automated scheduling and smart posting with the best scheduled time for every post, depending on your industry, type of info, and social network.
• Detailed ready-to-present reports for your clients with all the work results, insights, and essential metrics. 

Pros:

• Scheduling, calendar view, and best posting time recommendations;
• Page connections for multiple social media links;
• Educational webinars and other content on how to get the most out of the product;
• A great library of editable posts and post ideas.

Cons:

• Doesn’t integrate with 3rd party plugins or apps;
• No video content and templates.

Book a demo and learn more about branding, design, hosting on your website domain, customized emails, and onboarding training. 

2. SERanking

SERanking is an all-in-one SEO analysis and marketing tool that offers real-time ranking positions of the website’s keywords across major search engines, SEO/PPC competitive research, in-depth website audit, backlink checking & monitoring. You can:

• Use your own domain/subdomain without a single link to SE Ranking. 
• Add and manage users with custom access to rankings section, website audit, performance-based invoicing, and other SEO facilities.
• Set automated or manually generated reports to be sent from your corporate email (use your own SMTP server if preferred).
• Choose your new domain color scheme, upload a custom header and footer. Use your logo at the newly created domain, reports (.html, .pdf or .xls) and emails.

Also, your selected domain needs no hosting – it just needs to be in your domain registrar account. And the best part is, that all these features are absolutely free as it is already included in your pricing plan.

Pros:

• Easy and accurate ranking tool;
• Reporting tool with autoreport and manuals to easy check SEO progress;
• Website audit and changes monitoring;
• Lead generation widget.

Cons:

• You have to pay an extra to access some of the tools;
• A little too much information and features for new users;
• No 24\7 support.

Create accounts for your employees, colleagues, or clients with custom access to the following sections: analytics & traffic, tools, website audit, competitors, marketing plan, backlink monitoring & checking, performance-based invoicing, reports.

3. Netpeak Spider

Netpeak Spider is a desktop tool for a day-to-day SEO audit, fast issue check, comprehensive analysis, and website scraping. It is used for in-depth SEO analysis, custom scraping of website data, website analysis after implementing changes, analyzing competitors’ promotion strategy, audit in a few clicks to quickly evaluate the state of the project, getting full site structure, working with huge websites (100K+ pages), collecting data for diverse research, and exporting comprehensive reports about optimization progress.

Netpeak Spider white label feature helps generate a site audit report in PDF with key aspects of SEO on-page analysis equipped with diagrams and graphics with your logo, contacts, and recommendations for a client or a team. White-label reports that allow branding is a Pro feature of Netpeak Spider, so the price starts from $39/month, $31.20/year, or $23.40/3 years. 

Pros:

• Crawling data and metrics from every webpage on a website;
• Building tree with a calculation of internal page ranks;
• Get a report with different technical errors;
• Performance report.

Cons:

• No version for macOS;
• Only desktop version of the software.

4. Mention

Mention is a convenient white-label tool for monitoring the web, social listening, and managing social media. It helps monitor over 1 billion sources across the web daily, including press articles, review sites, forums, and blogs. You can check and make sense of posts across social media, filter and analyze data from Twitter, Facebook, and Instagram, draft, schedule, and publish posts from multiple channels.

Pros:

• Easy to use Dashboard;
• Great customer support;
• Fast search through tons of info.

Cons:

• Needs search set up for proper work;
• Gathers only mentions from the day you start to use Mention.

5. Monday

Monday is a visual platform for managing any projects and tasks. It is straightforward, intuitive, and helps create an optimal workflow in minutes. It has 200 ready-made templates based on the experience of real teams, and a convenient visual interface will allow any team member to quickly get involved in work without training.

It all starts from the board. Groups, items, subitems, and updates are synchronized in real-time to keep everyone in the context of changes across projects, workflows, and any other tasks. Status buttons show current team progress, and all updates are tracked on one screen. Send notifications to team members, add files and link boards to make it easier to track the situation. Save time, streamline processes and projects, control all moving parts. Kanban boards, calendar, timeline, Gantt charts, maps, forms, workload graphs, and master spreadsheet present your data in various formats. 

Pros:

• Easy access and easy management;
• Excellent for client follow-up.

Cons:

• No mass drag and drop;
• Lack of Social Media integrations.

6. ActiveCampaign

ActiveCampaign is a reliable, powerful, and dynamic MA and CRM automation platform. It gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences by automating many behind-the-scenes marketing, sales, and support processes.

ActiveCampaign’s white labeling options can add value to an agency account, as well as an average customer. Enterprise account holders can change a lot of things about ActiveCampaign, including:

• Custom domain – Change from [name].activehosted.com to [name].[company].com.
• Logo Rebranding – Replace ActiveCampaign logo.
• HTML/CSS Rebranding – Modify button colors, borders, font colors, font size, and much more.
• Add/remove buttons and other options – Coding accomplished by the agency.
• Remove all references and links to ActiveCampaign.

Small business account holders can also customize some, but not all, options.

Pros:

• Ease of use – well-designed and intuitive user interface;
• Affordable – pricing starts at just $9/month with no upfront setup fees;
• Zapier Integration;
• Automation split testing – (to test entire sequences against each other, rather than just test individual emails);
• Machine learning – (predictive sending, predictive content, and predictive win-probability scoring of leads).

Cons:

• Difficult to navigate throughout Reports;
• Support is quite spotty.

7. Weblium

Weblium is a white label AI-powered website builder that allows users without design or coding skills to create a complete mobile-friendly site. AI Supervisor keeps an eye on the design consistency, while 200+ blocks adjust perfectly on all screen sizes, including mobile.

The logic for creating sites in Weblium is the same as in WordPress. There are blocks, columns, and rows that help any untrained user to create great pages. Once the site is created, Vebium takes care of all updates and security issues. In addition, there are SEO tools out of the box that allows you to add meta tags and alt-text for images or change page URLs. 

Pros:

• Easy for beginners;
• A lot of design options.

Cons:

• Lack of integrations with email automation tools and CRM systems;
• Lack of templates of basic niches.

8. Duda

Duda is a low-code web design platform with powerful team collaboration and client management tools. It is suitable for web professionals and agencies of all sizes for building and managing websites at scale. Duda platform enables building feature-rich websites that are perfectly suited to desktop, tablet, and mobile and automatically optimized for Google PageSpeed.

The platform provides web professionals with a combination of unique tools for importing a client’s existing content from across the web or any structured dataset directly into a website template. An intuitive drag-and-drop interface enables you and your team to build pixel-perfect websites with no need to code. Web design assets can also be shared across an entire team. There is more to building websites than just design and development. Duda offers various tools for collecting customer feedback, securing your sites, and reducing time to publish.

Add your brand to all of these areas:

• Client login screen;
• Website builder;
• Website preview tools;
• Roles and permissions;
• Client dashboard;
• On-the-go editing;
• Template gallery;
• Email communications;

Pros:

• Simple website builder with slick and easy templates;
• Has plenty of apps and widgets to use;
• Customization is enough for people at a beginner or intermediate level.

Cons:

• No free pricing plan available, and other pricing plans are quite expensive;
• SEO tools are lacking compared to other website builders.

9. Moosend

Moosend is a powerful email marketing platform with smart features, marketing automation, and an awesome user interface. Use it to manage multiple email campaigns and mailing lists and design and send responsive newsletters created on the built-in campaign editor. Upgrade your marketing campaigns with intelligent email automation, personalization tags, landing pages, subscription forms, and meaningful campaign reports. Agencies sending out their newsletters using Moosend can replace everything using their own details so that nothing gives away that you are using their super cool email marketing services. 

Pros:

• Low cost;
• Fast email delivery;
• Modern and easy to use UI;
• Full integration with eCommerce platforms;
• Quick and helpful support team.

Cons:

• Support hours limited to some countries due to the time zone gap;
• Templates styles need to be more modern.

10. Lumen5

Lumen5 is a white-label video maker tool for social media marketing. With its help, you can create videos from your existing content and make videos a regular part of your marketing strategy. It allows creating white label social videos automatically by analyzing the text through AI and putting music, video, and images together accordingly. 

When you work for multiple clients, you may see a problem with having to change settings each time you produce a video for a different company. Lumen5 allows you to create Brand Presets where all these specific settings are stored. You then simply have to choose the correct one, and you’re ready to roll. If you work in a team, you can invite as many others as you need to work on your videos, speeding up the workflow considerably.

Pros:

• Web-based video editing service;
• Collection of royalty-free media;
• Great automatic features.

Cons:

• No image or sound editing features;
• The maximum video length is 5 mins.

11. Voucherify

Voucherify is a white label referral program. It helps you go beyond basic refer-a-friend programs and introduce personalized and customized referral campaigns into your apps and websites.

With this white label software, you’ll get:

• Fully integrated and ready-made solutions;
• Branding and customization options;
• Easy features customization with flexible API and SDKs.

You can connect with customers via any channel and any device and manage your referral program budget. For example: precisely define when and how the referrers get their rewards, set up its expiry date, analyze trends with built-in referral analytics, track marketing channels to better understand what drives performance, and test several referral scenarios in A/B experiments to find an optimal referral strategy.

Pros:

• Fully integrated and ready-made;
• Branding and customization options;
• Easy features customization with flexible API and SDKs.

Cons:

• Slightly quirky UI for handling downloads in the dashboard;
• The search tool is case-sensitive and does not search partial codes.

12. DashThis

DashThis is an automated marketing reporting tool created to help marketers save hours of work and create their reports in the blink of an eye. Customizable dashboard with 34+ connected integrations and custom-data manager, dashboard templates, creation and edition service, and sharing possibility. 

Pros:

• Displaying data in a clear and aesthetically pleasing way;
• Integrating with most of the systems you use on a regular basis in web design and digital marketing;
• Allowing you to quickly create new charts/graphs/reports for clients.

Cons:

• Some integration issues one in a while;
• No offline-reporting capabilities or sending PDFs through email;
• Limited chart types.

13. Pics.io

Pics.io is the all-in-one cost-effective DAM solution for distributed teams. It helps you store all your digital assets in a centralized library: easily accessible at any time, and simple to search and share to work productively. 

What can you do with Pics.io:

• Maintain an easy-to-use, centralized digital library;
• Aggregate every media asset into one accessible location and make them easily discoverable for any team member;
• Access to the right content, at the right time at any place;
• Ensure the latest files, content, and design are on-brand, compliant, and up-to-date;
• Enjoy unlimited storage on top of your cloud storage.

White-labeling allows you to create your own signup and login pages for your teammates to recognize and feel a connection with your brand. You can create a custom domain name to match your brand, customize websites with your logo and colors. 

Pros:

• Seamless linking to Google Drive;
• A familiar process to upload files;
• Good customer support and an easy onboarding process.

Cons:

• Not a full-featured DAM solution;
• The interface is rather bare-bones;
• Limited options on websites to display assets.

14. InvoiceNinja

InvoiveNinja is an open-source invoice, expense & task management platform that helps you create email invoices, track payments and expenses, and time billable tasks & projects for clients. 

The full list of features include:

• Invoice and auto-billing;
• Online payments;
• Quotations and proposals;
• Streamline workflows;
• Time-track work;
• Expenses and reporting;

You don’t need to stick to common pricing options. There is info on the site that if you self-host, you don’t need to pay any monthly fee to use the Invoice Ninja platform. If you choose to white-label your invoicing (i.e., remove all Invoice Ninja branding), the fee is $30/ year.

Pros:

• Works out-of-the-box;
• Functionality and flexibility;
• Great support.

Cons:

• Lack of integrations;
• Recurring invoices can be difficult to use and understand.

All these tools will help your agency not only become more efficient, streamline and automate many processes, but also increase the cost of your services. You can easily choose one or several services and programs, find a convenient cost and test it. Many of them have free plans or trial periods. More details on each white-label tool can be found on the websites with the links provided.

The post Best White Label Tools for Agencies appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

Indeed, ignoring such a treasure as white label tools is a crime. They are simple, easy-to-customize, and some of them are free (or at least partly free). Most marketing agencies are already using a pack of tools to manage their business, so you should own a couple as well not to trail far behind. The time has come to equip yourself with an arsenal of mighty tools! To make it easier for you, we have prepared a detailed list of instruments you can use to boost revenue and optimize the way your team works. Let’s get started!

Summary of our picks: Top White Label Marketing Tools in 2022

1. 1. Best for social media marketing: PromoRepublic
   2. Best for SEO services: SE Ranking, Agency Analytics
   3. Best for brand image establishment: Mention, Synup
   4. Best for CRM: Sendible
   5. Best for data gathering and reporting: Dashthis
   6. Best for marketing automation: Mautic

How to choose the right white label marketing tool?

Tools listed below are diverse – they are used for different marketing purposes. That is why, it is important to arm yourself with the right ones, those that meet the needs of your business and your customers’ demands. White label digital marketing services could provide various services, such as SEO, PPC, social media marketing, blogging, conversion optimization, and more. First, the pack of required tools depends on the scope you span. Second, you should analyze your work processes efficiently. 

In general, everything that could be automatized should be automatized at least partly – this is the main rule of the modern digital market. Following this formula, you have a chance to avoid project protraction and numerous human-factor mistakes. 

Top white label marketing tools to try out

1. PromoRepublic

Free plan: No | Free trial: Yes
Main goal: Social media management

PromoRepublic is a multifunctional social media management and white label marketing platform. With its help, agencies and marketers can easily optimize their SMM activities. The pack of features presented by PromoRepublic includes instruments for posts scheduling, content creation, and performance analysis. Also, the tool can boast of a huge library of templates, where marketers and SMM specialists can find numerous ready-made templates with high-quality images. Aside from a rich collection, the scheduling and analytics features will suggest the best time to publish your posts, so that thousands of eyes will see them.

Pros: 

In-built image editor

Great branded reports for your customers

Advanced analytics with the most important metrics

Cons:

No scheduling for Instagram

Best for:

Professionals and small businesses

Works great with different social networks, including Facebook, Instagram, Twitter, Pinterest, and LinkedIn

Pricing plans:

Standard – $49/month

Professional – $99/month

Enterprise – custom pricing

2. Sendible

Free package: No | Free trial: Yes (14 days)

Main goal: Social media management, CRM 

Sendible is a multi-purpose tool for social media/email/SMS marketing, CRM, targeting and retargeting, automation, and others. Its wide suite of features and tools can cover most of your white label needs. The best thing about Sendible is numerous customization opportunities, which allow you to rebrand onboarding processes to your preferences and create multiple accounts. 

Also, the app works perfectly to help agencies tailor social media strategies for brands. You can use it to manage several social media platforms at a time, like Twitter, Instagram, Facebook, and LinkedIn. Sendible creates clear and precise reports to let you provide your customers with concrete numbers and results.  

Pros:

Convenient interface

Content recommendation engine 

Predesigned report templates for your customers

Cons: 

Not all metrics are covered in the analytics

Best for: 

Professionals, medium and large businesses

Suits for different social media platforms  

Pricing plans:

Starter – $29/month

Traction – $99/month

Growth – $199/month

Large – $299/month

3. Agency Analytics

Free package: No | Free trial: Yes (14 days)

Main goal: Customers’ campaigns reviewing, tracking, and reporting; dashboards  

Agency Analytics lets you create and customize dashboards for your customers. Not only you can track, manage, and interpret the results of your marketing efforts this way. Also, with neat branded reports, you will make your company look really professional and reliable. This one is great digital marketing software for agencies that strive for better revenue and brand name establishment. Custom reports may include numerous juicy features, like your logo, company’s name, etc. 

Pros:

Convenient all-in-one reporting app

A pack of advanced SEO tools

Cons:

No free packages, only a trial version
Best for:

Professionals 

Works for 50+ platforms to build branded dashboards

4. SE Ranking

Free package: No | Free trial: Yes (14 days)
Main goal: SEO 

SE Ranking is an SEO tool designed for white label goals. If your customers need some SEO assistance, this one might be a winning solution. Whether you are a SEO expert or webmaster, you can set up your or client’s domain by entering the name – no hosting required. 

SE Ranking provides numerous customizable tools for optimization needs. With its help, you can easily perform a website audit, track backlinks, monitor position ranking, etc. SE Ranking is a worthy SEO platform to add to your white label marketing arsenal.  

Pros:

Advanced rank tracking

Smart progress reports and manuals

Competitors traffic analysis (organic and paid)
Cons:

Low keyword ranking limits
Best for:

Professionals, small and medium businesses 

Perfect for white label marketing agencies focused on SEO services
Pricing:

Optimum – $39/month 

Plus – $71/month

Enterprise – $151/month

Custom – starting from $39/month

5. Synup

Free package: No | Free trial: Yes (14 days)
Main goal: Reputation management

When talking about white label tools, we usually focus on those for social media marketing, reporting, and SEO. Synup is pretty unique here – this app can be used by white label marketing agencies to improve customers’ brand awareness, brand image, and sales results. With its help, agencies can easily distribute and optimize content across various digital channels and improve content performance. 

Synup helps control and manage the brand’s online presence, research customers’ comments, and create positive service reviews. Synup’s dashboard provides performance metrics, profile, and review analytics. 

Pros:

Automatizes numerous processes and saves time

Insightful reporting

Worthy toolkit for an average price
Cons:

Confusing UI
Best for:

Professionals

Suits for social media marketing well
Pricing:

Starting from: $30/month

6. Dashthis

Free package: No | Free trial: Yes (15 days)

Main goal: Data gathering and reporting

Dashthis is a tool designed for marketing agencies that help customers improve SEO, SMM, PPC, etc. The application has a reach customizable dashboard with numerous widgets and features. All of your SEO, social media, and email marketing data can be united in one report to give you meaningful insight and a full picture of your efforts. Reporting is adjustable, convenient, and automated. To impress your customers, you can add their logo to reports, change fonts, headers, and add notifications. Dashthis will save a lump of your time if you are used to manual data collection and interpretation. 

Pros:

Intuitive interface 

Integrates with Instagram Ads, Google Analytics, and Mailchimp

Custom features for experienced users

All the important metrics included 

Cons:

Creates basic reports without advanced suggestions or forecasting 

Limited chart types

Best for:

Beginners, individual marketers and SEO specialists 

Pricing:

Individual – $33/month 

Professional – $109/month

Business – $209/month

Standard – $339/month

Enterprise – $499/month

Elite – depends on the amount of chosen features

7. Mention

Free package: Yes  

Main goal: Social media management and brand awareness

Mention helps companies improve brand awareness, find new clients, and boost their online reputation. As the name of the tool suggests, it gathers your customers’ brand mentions online – considering this data, white label agencies can offer detailed reports on the company’s reputation as well as respond to negative and positive comments. Also, the tool allows you to perform the same research with your competitor’s brand to analyze their online presence. 

Pros:

Great online database of million sources in 40+ languages

Smart reporting

Helps you find influencers and analyze competitors 

Cons:

Might be a bit expensive for small businesses 

Keyword search is limited

Doesn’t store data in the archive – once the comment is deleted, it is lost

Best for:

Professionals and large businesses 

Pricing:

Solo – $25/month

Pro – $25/month

ProPlus – $167/month

Company – $450/month

8. Mautic

Free package: Yes
Main goal: Marketing automation 

Mautic is a practically free white label marketing automation solution with an open code. You can install it to your server and customize it with all the required brand features, like logo, domain name, design, etc. The platform helps users manage their social media campaigns, email marketing strategies, and create meaningful reports. This tool automatizes the workflow when used wisely.

Among the other apps we have already reviewed, Mautic is not specifically for white label marketing, but you can use some of its features for your projects. It is a pretty powerful instrument to make your own automation solution tailored to customers’ needs – they might be interested in what you can offer in this regard.

Pros:

Advanced and potentially profitable

Saves your customers’ costs for automation 

Cons:

Hard to set up and manage

Requires in-depth expertise  

Best for:

Professionals 

A pretty serious tool for teams that like challenges and experiments

Pricing:
Free open-source platform 

9. White Shark

Free package: No

Main goal: PPC management 

If your agency specializes in PPC advertising solutions, then White Shark is the right white label project management software for you. Also, this platform can help you and your customers with local SEO solutions. The tool provides valuable insights into Adwords and Google Analytics, as well as instruments to create and manage full-fledged campaigns that increase ROI and boost brand performance. 

The platform is straightforward and easy to use, while numerous customization options will help you adjust the settings properly and make them fit your needs. Tools for in-depth analysis and different network issues detection will definitely make your SEO efforts more fruitful. 

Pros:

Filters and search to detect network issues

Traffic monitoring and reporting
Cons:

Showcase of the information is cloggy

Might be a bit confusing for beginners

Low rating on the web

Best for:

Professionals 

Agencies that provide advanced SEO services and PPC management help

Pricing:

Monthly Budget – $500-$10,000

Monthly Management Fee – $200-$600

One-Time Setup Fee – $200-$600

A quick review of white label marketing

It is hard to imagine a modern digital marketing industry without white label services. Young businesses might lack the expertise and skills to manage all aspects of their workflow while growing and large companies might need extra help from partners to handle their in-house strategies. Brands seek additional support to boost their performance and this is where white label agencies step on the stage.

With rapidly-evolving marketing strategies and technologies, white label agencies work to provide the following services:

1. Social media marketing
2. Analytics and measurement
3. SEO
4. Graphics design
5. Digital advertising
6. Chatbots 

White labeling is used in numerous industries, where products can be resold, customized, and used by brands. Digital marketing is not an exclusion – professional account managers, SMMs, copywriters, web analysts, and SEO specialists unite in agencies to deliver high-quality assistance to aspiring brands. They usually rebrand existing products, templates, and services to help clients get the most of their business ideas. 

Conclusion

Digital marketing agencies work hard to deliver outstanding services to their customers and these tools make the way to success shorter. After scrupulous research, we have chosen and listed the best white label tools for social media marketing, SEO, CRM, brand awareness, mentions, analysis, and more. These applications are great for boosting your customers’ business performance, dealing with statistics, creating meaningful reports, and improving overall performance. Use them to optimize your work processes and deliver only the best services to your dear customers!  

FAQ:

What does white label mean in marketing?

White label means that the agency rebrands existing products or strategies and offers them to customers. In general, with white labeling, brands don’t have to invent a bicycle – they can save time and benefit from a reinvented product, service, or marketing plan.

What is a white label solution?

White label solution is a kind of partnership when one company creates goods and sells them to another company, so the latter one can use these goods as their own. In the world of digital marketing, white-label solutions mean that a successful company has its own advertising technologies and plans to sell. Other brands buy ready-made solutions to improve their business or hire professionals that implement innovations into existing brand strategies. 

What is a white label social media?

In social media marketing, white label means reselling pre-made social media marketing solutions under your brand (having your logo and name on the product). 

Is white labeling profitable?

Yes, because white label brands are not expensive to create, but they have great potential to bring significant profit. Using white label solutions is cheaper and faster than creating everything from scratch. And vice versa – white labeling your brand allows you to sell it to numerous customers and therefore get a significant revenue.  

The post Top 9 White Label Marketing Tools to Reap Larger Profits appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

PromoRepublic + Verizon Small Business Essentials

Verizon Small Business Essentials helps business owners launch and scale their ideas online-from creating a website to promoting a brand. We are proud to announce this partnership between PromoRepublic and Verizon Small Businesses Essentials. This all-in-one solution will assist in empowering small businesses to grow and succeed online. Through this new partnership, Verizon Small Business customers will have access to even more industry-leading solutions to meet their different needs.

New Possibilities

Being a part of the Verizon Small Business Essentials ecosystem means that from now on, PromoRepublic services will be available via the company’s one-stop-shop platform for small businesses: Business Maker. Business Maker is an all-in-one platform that helps small business owners and aspiring entrepreneurs start, run, and grow their own businesses. More than a marketplace, Business Maker curates specific tools and services based on where a small business is in its lifecycle. 

This can lead to significant changes for your small business, even if you are not tech savvy. “Launching a business can seem daunting, and the volume of different solutions available to entrepreneurs makes starting and managing a business even more challenging. Having a curated list of the best services to leverage for different aspects of business management can be a game changer. We are thrilled to expand the Verizon Small Business Essentials through the new partnerships,” says Chris Wayne, Managing Director for Verizon Small Business Essentials.

“We are excited to have Verizon Small Business Essentials as a partner onboard. We will provide the unique service and pioneering mindset to establish new standards for the ecosystem of the Business Maker platform,” says Nazar Begen, CMO, Product Owner at PromoRepublic.

The post PromoRepublic and Verizon Small Business Essentials: New Partnership for More Industry-Leading Solutions appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

The platform’s main goal is to collect and share relevant knowledge, up-to-date industry tactics, and techniques in the area of digital agency business. With hands-on experience from the best experts, you can choose your top methods of agency enhancement. 

Here you can find different educational content formats like live streams with Q&A sessions, recorded videos/webinars with top-tier industry experts, and podcasts. For example, here are some topics covered in Academy videos and podcasts:

• Agency Growth Secrets and Tactics
• Acquiring New Customers for the Digital Agency
• Client and Agency Relationships
• How to Price Package and Sell Social Media Services
• Digital Toolset for the Digital Agency

Also, we invite highly qualified experts in their field who can share their experience and knowledge on trending topics. The list is constantly expanding as we find more and more experts. One of the most active experts sharing his knowledge is Dylan Hey, Co-Founder at HeyDigital Agency, Host of The SaaS Marketing Show, Agency Growth Expert. In the fall, we plan a roundtable How to Price, Package and Pitch Your Social Media Services in which other experts will participate. You can register now not to miss this event.

A new video/webinar is uploaded every two weeks so you can get your fresh portion of useful information regularly. Also, for your convenience, audio versions of videos will be uploaded to our Podcast. Covered information will be the most suitable for digital agency owners, managers, strategists, marketers, SMM experts, and freelancers. Click the link and start growing your agency to the next level.

The post Agency and Freelancer Academy Relaunch appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

This would look at some top marketing tools which are ideal for use by agencies because they allow for great engagement with clients, or enable easy reporting etc.

According to Gartner’s 2016-2017 CMO Spend Survey, 27% of the average marketing budget was earmarked for technology that year. This increased percentage signaled technology’s growing role in marketing. But the most recent of these annual surveys showed the trend slowing down and a fall in Martech spending.

After jumping into tech solutions, CMOs are now pulling back. This turnaround in budget spend comes amid concerns about marketers’ capability to handle marketing tools and technology effectively. Only half of CMOs surveyed consider themselves effective at acquiring and managing it. But this is an essential skill for agencies.

With the surge of newly available marketing tools, marketers have more choice than ever when it comes to Martech. But instead of jumping in, marketers and agencies need to take time to consider how to implement an effective system of Martech solutions.

They should map out their marketing needs and examine how they can build smooth and efficient workflows. It is important for agencies, in particular, to find solutions that integrate and work together to accommodate clients and exceed their expectations.

Choose tools that will get regular use and fulfill core needs to improve productivity. Agencies need to consider what will help them provide a high-quality service and look for tools which:

• Enable effective and efficient reporting
• Allow for client engagement and interaction
• Provide access for clients

Finding the right tools for your agency will help reduce costs, relieve pressure on resources and improve client experience. Check out these top marketing tools which can help agencies do just this.

1. For Project Management: Teamwork

Every agency needs to manage client projects in an efficient and trackable way. With multiple client proposals and projects, as well as the multiple team members working on each one, it’s important to have a tool to organize and track tasks in a clear way.

There are lots of project management tools that can significantly impact productivity, but Teamwork has one of the simplest layouts. It allows you to plan out tasks and projects and log documents, files and minutes.

You can grant access to clients deciding which projects they can access and their level of permissions. While Trello is a top organization tool too, the simplicity of Teamwork’s user-friendly layout is ideal for agencies. It allows clients to log-in and navigate a project easily. While a Trello-like boardview is also available for those who prefer to visualize tasks this way.

Teamwork allows for smooth communication and collaboration and is a great way to get client sign-offs. Assigning a client a task in Teamwork is a whole less awkward and allows them to check-in at a time that suits them. The automated emails can follow up on overdue activities for you.

2. For project management: GanttPRO

GanttPRO is one more project management tool that stands out among all the others, thanks to its intuitive and attractive interface. The software is based on a time-proved Gantt chart approach that gives a clear picture of all the project details in minutes.

GanttPRO easily allows clients or internal marketing teams to dive into every aspect of the project. For teams, the tool offers different roles permissions (Owner, Admin, Member) with specific cost values (per hour, per item, fixed cost). Thus, it helps managers distinguish on which tasks their team members work on and where exactly they have access to.

At the same time, GanttPRO allows for exporting projects from the tool to popular formats and even sharing them with third parties. It makes it possible to keep clients, stakeholders, or anyone else always in the loop.

Moreover, GanttPRO is a perfect tool for resource management. You can invite your colleagues to a project and assign tasks to them, while clients can be created as virtual resources without registration. With team collaboration, time logging, cost management, and reports, you can be sure everything is under control in your projects.

3. For resource planning & financial forecasting: Runn.io

Every growing agency, big or small, needs better visibility into its capacity and resources. With the in-flight of new clients, projects, and assignments, it’s very easy to lose track of your team’s capacity and overcommit at the end of the day.

Runn is a resource scheduling tool that helps you solve this problem and plan resources with availability in mind. It keeps agency leaders on top of their team’s allocations on projects and signals immediately when someone gets overbooked with work.

The tentative bookings feature will keep sales and delivery teams aligned by showcasing how new projects will affect everyone’s workload. What’s more, Runn has no equals when it comes to demand planning. It’s easy to see which role is in high demand based on capacity, workload, and utilization levels. 

A cherry on top, Runn actually does the math for you calculating project revenue, cost, and profit. It pulls the necessary data from everyone’s rate card and generates a financial forecast, making sure you’re not going overboard with your scope and budget. 

Long story short, Runn offers the visibility your agency needs to grow quickly while keeping control over its internal operations. It has a free limited version and if you want to get a subscription, it is also fairly cheap at $10/user/month.

4. For branding: Rebrandly

Rebrandly lets you create custom short links, which allows you to brand name on all the links you share. Using branded marketing links has a whole host of benefits, including:

• Boosting brand awareness and visibility
• Increasing CTR
• Providing link analytics and tracking

For agencies, there are even more perks. Branded links add a high-level of professionalism to your campaigns that will impress clients. The increased click-through rate and the ability to quickly build out retargeting ad lists with the link retargeting feature will also ensure your clients see immediate results when they start using your services.

Using branded links will also enable you to accurately track marketing activities and highlight to clients which ads and posts are coming from you. Using a workspace for each client will also improve the organization.

In terms of client communications, you can create custom reports to showcase link data or provide different levels of access to clients who can simply view the links created or even create their own.

5. For social media: PromoRepublic

PromoRepublic is an all-in-one platform for social media managers helping them to create, schedule and monitor social content. It’s ready-to-use post templates and Graphic Editor allows agency workers and freelancers to optimize content to suit each platform fast and efficiently. Then, the AI system will choose the best time to schedule your post.

Since social media marketing is closely connected with creativity, it’s necessary to generate interesting and valuable content quite often, which is hard to do even if you have a dab hand at designing and writing. PromoRebublic has a huge idea library where you can find a piece of content up to your liking. If you want to change something, you can use Graphic Editor and make as many changes as it is needed to make the picture look just perfect.

Agencies can use PromoRepublic as a collaboration tool. That means, as soon as you invite your client to approve or comment the content, he or she gets the opportunity to check out the content calendar.

Besides, you can get the white label solution too. 

6. For lead generation: Albacross

The vast majority of the people who land your site will leave without signing up for your newsletter or filling in your form. Luckily, there is a way for you to identify who’s visiting your website, and re-engage them further down the road. You can do that using a website tracking tool called Albacross.

Once Albacross’s tracking script is installed, you can choose to receive daily, weekly or monthly reports telling you:

• Who’s visiting your site
• Which company they’re affiliated to
• Their company revenue + number of employees
• Their contact information

From there, it’s just a matter of identifying which leads you want to reach out to. So save yourself from all that trouble, and start automating your lead generation instead. Don’t worry – we’re not going to tell you to spend thousands of dollars on a pricey lead generation platform or system.

7. For analytics: ClickMeter

It’s a given that every agency will already be using Google Analytics to monitor website and web page metrics. Beyond this core tool, agency marketers should also consider tracking their links with ClickMeter so they can see exactly how visitors came to visit a website, as well as Kissmetrics to understand what exactly visitors to your client’s website are doing.

Using these tools together will provide a more complete picture and will help agency pros manage their campaigns more effectively and yield the best ROI possible for clients. URL tracking is the most accurate way to see which channels, posts and campaigns are most successful in driving visitors and this data is key to maximize traffic.

8. For reporting: Funnel

Funnel imports the data from all of the various tools you are using and brings them together in one dashboard. It is a great way to simplify and visualize all the different figures that are coming in. Funnel already integrates with loads of data-gathering marketing and advertising tools – 395 to be exact – so will likely slot smoothly into your workflow.

For agency staff, the big win is that client reports can be automated, increasing efficiency and keeping clients happy. The visual layout will also make it easy to analyze client performance and quickly spot if something has gone wrong or stopped running. For the agency, it takes a lot of manual work out of reporting. For clients, it provides transparency and trust. This tool is also scalable so can grow with your agency.

9. For communication and collaboration: ProofHub

All teams must have sound channels of communication and collaboration to succeed. ProofHub is a solution that takes care of just that and a lot more. It makes communication seamless and collaboration effortless.

The advanced kanban boards in ProofHub keeps the entire team on the same page. Managers can allocate tasks, track status reports and bring clarity about roles and responsibilities with Kanban boards. Everybody gets updated about task status with a single drag and drop.

Apart from that, ProofHub saves chaos caused by email threads and time wasted in meetings by features like Discussions, Announcements, and Team Chat, etc. Everybody on the team can be brought together in a speck of time with this amazing tool.

10. For meetings: Minutes.io

This handy tool lets you take notes quickly and efficiently during meetings. It means you won’t have to spend time afterwards perfecting the minutes and once the meeting is concluded, all attendees will receive them by email.

The notes look professional and will ensure that you and your clients are on the same page. The notes also feature your agency’s branding for a professional touch.

11. For file sharing: Google Drive

Google Drive has a lot going for it. Virtually everyone has access and knows how to use it, so there are no forcing clients to sign up. It is secure and cloud-based so people can access it from anywhere and will see the latest document version.

It’s also handy that you can simply copy the Google Drive link and pop it your project management system so everything is linked and organized. For agencies, the key is to have a solid structure and rules around the creation and storage of content in Google Drive. For storing sensitive files and documentation, Google also has some extra security options available.

12. For time management: Toggl

Whether you want to keep track of billable hours or simply boost your team’s productivity, Toggl tracks how long it is taking to complete tasks. It is a convenient way of keeping track of how much time is spent on each client and campaign. It also logs how your day was spent and which tools were used, giving you an idea of which tools are essential for your team.

Toggl has a Chrome extension and apps for both Android and Apple. It also has tons of integrations so it can seamlessly fit with current workflows.

13. For password security: 1password

With each new client comes a list of login credentials. If you lose one, reaching out for it once again can be awkward. But if they fall into the wrong hands, it can be detrimental to your relationship and business reputation. 1password is a great tool which provides a secure way to store passwords, as well as a user-friendly and efficient way of accessing them. It’s reasonably priced too.

With data security becoming more and more of a concern for clients and agencies alike, it’s important to have a system in place where sensitive information like passwords can be stored securely. 1password also ensures they are accessible to team members who need them without sharing them with the entire organization.

14. For customer relations: Salesflare

As well as a project management system, every agency needs a great CRM to streamline billing, invoicing, contracts and general communications. It can also make all the difference when wooing prospects and enticing them to hire your agency.

Salesflare is a CRM for “teams who thrive on technology” – its all about eradicating the manual input of data and automating your workflow. Just what an agency that is mindfully mapping out their workflows needs.

For example, one automation option is to automatically fill your contacts with the data from your agency’s database, email signatures, and social media sources. It tracks interactions with leads an automatically sends specific to-do reminders from the data it gathers.

Its email tracking is a big plus and the Gmail integration lets you manage tasks, accounts, and opportunities without leaving your inbox. It also integrates with Teamwork – and a thousand other apps – via Zapier.

15. For content collection: Content Snare

Collecting website content from clients is a major frustration in any web design or marketing agency. Using email and Google Docs often results in wasting an absurd amount of time following up, correcting issues and filling in all the gaps.

Content Snare helps agencies collect content in one place, with automated client reminders.

These ten tools with their wide-ranging integrations and time-saving features are great options for any CMO looking to improve their Martech workflow.
Author bio: Louisa McGrath is a content manager at Rebrandly, the link shortener empowering marketers to put their brand’s name on all the links they share. She can be seen blogging around Dublin city center, except on Sundays when she stays in to pore over the newspapers.

The post 10+ Must-Have Tools For Marketing Agencies appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.