And we want to talk today about what you can post on social networks, and where you can find more social media post ideas.

Where to get social media post ideas?

The standard approach — brainstorming and others

Methods of generating topics for articles were invented many years ago, and there are many. Brainstorming, unconscious writing, drawing, meditation, sleep and rest, walking in the woods, observing birds and animals, classical music… Everyone finds their own methods for awakening the creative unconscious. You can do it yourself or google something like “how to find a topic for content” and get hundreds of sites where authors have collected different content ideas. If we reduce them to a shortlist based on our knowledge of what goes best on social media, we get options like this:

• Short tips on the topic of your product or service.
• Industry news + invitations to the discussion.
• Selections of posts/articles.
• Topical videos that are of interest to the audience — even if they’re not yours.
• Photos of company employees.
• Thanking subscribers for something.
• Congratulations on the holidays.
• Answers to frequent questions.
• If you don’t have any other ideas, use these, they work!

Inspirational approach

There’s a network you can log on to in the evening and sit up until the first roosters. It’s Pinterest.

This site has such a recommendation system that you can surf through the pics endlessly. But in general, it’s a service not for storing pictures but for storing visual bookmarks. Almost all of the images are linked to the site where they are located. Most often, these are thematic blogs or online stores. Online stores can be ignored, but theme blogs are your helpers in finding ideas for content.

All it takes is patience. How does it work? You write about online marketing. You find an article on the topic by keyword — and you can do a lot of useful things with it. Translate and print with authorship (this is called content curation), take just the title and divulge the topic yourself, make a summary of the article and argue with some of its theses. And the great thing about all this is that the more you keep picture bookmarks on your boards, the more interesting the network will offer you.

Google Trends

Follow the news: react to current events with jokes or helpful material. You can find such events in the trends of any platform (for example, all current events are discussed on Twitter and can be found in the Trends tab).

Google Trends is an excellent way to find out what users are discussing on the web today — firstly, it’s your profession to be aware of high-profile topics, and secondly, you can find newsworthy topics that are relevant to your brand. And from them, you can get ideas for posts.

User surveys

Ask your audience what they’re interested in — that way, you’ll both get engagement and gather ideas for posts, which you convert into a list of topics. Offer to write ideas for posts — or problems with your community’s theme — in comments or responses to Instagram polls.

Discussions

The topics that get the most response from your audience — and therefore engagement in the community — are the ones that bother users. And what bothers people, they actively discuss. This can serve as ideas for posts. It’s pretty simple. Keep track of such discussions in comments in competitor communities, forums, and related sites.

Competitors

Track and analyze your competitors’ publications. You’ll understand which topics work best, which contest mechanics produce the best engagement, and which, conversely, don’t work. This way, you’ll have plenty of ideas for posts of your own that you can publish with a greater likelihood of their popularity.

Old publications

Scroll through your feed, refer back to your old content plan if you had one. You can re-post with updated data. Also, old articles can help you gather interesting comments and questions from users. They can become new publications. Very often, subscribers will throw up interesting topics on their own. You have to watch carefully.

What do I post on social media?

In all of our projects, we use essentially the same approach:

• Attraction
• Warming up
• Selling

There are times when a business account has an audience that likes and comments but does not buy. Selling content presents products to subscribers, generates interest, and encourages them to buy.

It is important to approach the creation of selling content for social networks creatively: try the formats, see the result, and consider the effectiveness. We use all the content formats suggested in this article in our projects, and we are sure of their effectiveness.

Types of selling content

The main types of content that we classify as selling content:

• discounts
• promotions
• reviews
• selections
• announcements
• presentations

Discounts

Discounts are an important social media promotion tool for merchandise businesses in highly competitive niches targeting the mass consumer.

Often even a small discount becomes a deciding factor for customers.

When writing discount offers, consider:

Your competitors’ approach to discounts and the specifics of niche pricing, the peculiarities of your business processes, the size of the final profit, taking into account all sales in action. 

IMPORTANT: discounts should increase profits through the projected increase in sales, not reduce it by reducing the check while maintaining or lack of growth in sales. Therefore, you should always carefully calculate them and analyze the results.

Let’s consider the options for discount offers.

Time-limited discounts

• Weekend Discount

Every weekend, we can offer customers discounts on a new product that are only valid on those two days. This way, you encourage your audience to buy it now because the following weekend’s discount will be on other products.

• “Only today” discount

This can be a significant discount on an item or category of items that last only one day — it’s like we’re saying to subscribers, “Buy at this price now or never.”

• Long-term discount

Run long-lasting promotions for major purchases this way. This approach works well in the furniture niche. For example, you can run a month-long discount on kitchens or bedrooms in the furniture niche. For other niches with a high average check, that’s okay, too.

These types of purchases are not made spontaneously; you have to prepare for them. It would be foolish to lose a customer because you run a promotion from the 15th to the 18th, and their salary comes on the 20th.

• Holiday discount

A good example of situational marketing is a holiday discount. Most purchases are made just in time for the holidays, so you can’t miss out on the major ones: Halloween, New Year’s Eve, Christmas, Fourth of July.

• Event-driven discount

You’ve been promoting an event for a long time — attracting participants, warming up with useful content, and closing on a sale. And now the audience is here, so sell!

Create a good short-term offer and get results.

• Discounts for specific segments of the target audience

Narrowing your custom audience to a specific segment works well. So people will recognize themselves as the hero of your publications, will associate their needs with your product. And then it will be quite easy for them to make a decision about buying your product.

Discounts on individual products

• Discount on goods of a particular manufacturer

Most often, these kinds of discounts are done as a joint promotion with a manufacturer or distributor of goods. They allow you to attract a new audience, increase demand and increase profits and therefore are beneficial to both the supplier and the seller.

• Discount on seasonal goods

Discounts at the peak of the season? Such a move won’t just fulfill your sales plan. It will seriously strengthen your customers’ loyalty to you.

• Single item discount

This technique is often used to promote a new item, to increase sales of best sellers further, or — on the contrary — when selling items in low demand and take up space in the warehouse or on display.

When selling new products, don’t forget to collect feedback so that you can then use it in a warm-up to generate demand and increase sales at full value.

Discounts for targeted action

• Discount for users of other marketing tools

When you have an additional task, such as promoting a mobile app, inviting to an event, subscribing to another social media account or messenger, use this format.

This way, you can kill two birds with one stone: increase sales and increase the effectiveness of another marketing channel.

• Early booking discount

Early booking discount is suitable for tour operators, event organizers, narrow audience merchants, and several other niches.

This way, you can get the money you need to produce a product or organize a service in advance.

In addition, you actually form a preliminary list, which allows you to estimate the demand for the product.

• Sales

The task of an offer with a big discount is to attract buyers’ attention and make them go to your site. After all, their choice may not stop at the super discounted model but at a more expensive option from your assortment.

Special discount formats

• Discount for a certain amount

Show the discount amount not in percentages like most competitors, but in absolute numbers. This way, the user will clearly see the amount they will save.

Combining a discount with elements of engagement and warming up

• Discount for answering a question

If the standard discount approach is losing popularity, shake up your audience in an original way. Choose a question so that it’s close to the business topic, but it’s not too complicated or special.

Promotions

Promotions are special offers where the emphasis is not on reducing the cost of goods but on obtaining an additional bonus. Often such ways of stimulating sales work better than discounts because they help to increase the average check and/or free the warehouse from goods of low demand.

A gift to the main product

• 2 goods for the price of 1 (3 for the price of 2, etc.)

Offer customers two items for one price: for example, the more expensive item on the check. This method attracts those who want more items at a better price and increases the average check.

It is better to use this format to increase sales of low-priced goods.

• 2 is cheaper than 1+1

This is a variation of the previous promotion, but there is a difference. It’s better to hold it when the goods in the check are relatively expensive, and the price of the items is about the same.

• Accompanying goods as a gift

This is another kind of 2-for-1 promotion, but with an emphasis on the presale of related goods or services. Customers are often looking for a comprehensive product of several items.

The gift will be an interesting offer for subscribers at a low cost. At the same time, you’ll make money on the sale of the main product at full price.

• A gift for purchase right now

Incentivize a purchase by offering the customer to get “something else.” And the gift can be a product from the company’s assortment.

• Bonuses for purchase

This is a variant of an intangible gift. We offer additional client services for the purchase of “here and now.”

• Participation in a drawing for a purchase

An additional incentive to make a purchase decision can be a time-limited advantageous offer: for example, participation in a raffle or the next promotion.

The customer is interested in getting even more value, and we increase the likelihood that he’ll come back to you again.

Cashback for a purchase

A purchase bonus can also be arranged in the form of a cashback, similar to bank settlements. This technique can be used if customers react weakly to the words “discount” and “bonus.”

• Additional services for a purchase

Free shipping or installation is an effective marketing tool that also often becomes decisive in the choice. It’s essential for selling large items: furniture, refrigerators, washing machines, and other large appliances.

Free shipping is best offered when you reach a certain purchase amount so that logistics costs do not lead to losses. In addition, if a person is a little short of the minimum order, he is likely to buy something else to take advantage of this option.

• Situational promotions

Don’t forget to give a “reason” for the current promotion. After all, although people buy on emotion, they want a rational explanation for the current conditions. Do you have the 33rd item in a particular category sold? Make a promotional offer in honor of it.

Product reviews

Reviews are essential for warming up (they help us remove objections) and selling (they show the product face).

The technique is quite simple: we choose one product (or category of products) and present it. This can be either a text description or a short video with a demonstration.

The reviews can be combined with discounts and promotions or created separately from them.

• Product of the week

Choose the product you’ll be talking about all week. You can review each of its features in a separate post and include that product in the selections.

• New product reviews

Talk about additions to the range or announce them by suggesting pre-orders.

• A product in use

Show how to use your product in the real world. And if you give variation, great! That way, potential customers can try it on and see how it will fit into their reality.

• Relevant product

Tell your subscribers why everyone should have this exact product and offer to buy it right now.

• The choice of an influencer

People tend to believe in famous personalities. They want to be like them. They want to “try on” their lives. This format is most often used by big brands, which choose famous people as their ambassadors.

But there is another option: to monitor the publication of stars in social networks and events from the star chronicle. You can always find the right shots there.

Product selections

Product selections are a way to present several products at the same time and allow users to buy them: follow a link to a landing page, an online store, or write a direct message.

The choice of criteria by which selections can be assembled is endless and depends only on your creativity and assortment.

Selections can also be in text + image or video formats.

Selection by a certain principle

• Selection of products by color

Customers are bored with the classics, and you have stale bright goods? We gather the corresponding selection, think out and announce the reason and let’s get to the sales!

• Selection of goods in a certain style

Customers bored with the classics, and you’re stuck with a bright product? We gather the appropriate selection, think up and announce the reason and let’s move on to sales!

• A selection of goods in a certain style

Show the richness of your assortment with your own eyes. Then everyone can find exactly what they need.

• Selection of goods by price

Holidays are coming soon, and everyone will buy gifts? Or just want to please and pamper yourself, but not to empty your wallet?

Make life easier for your subscribers by offering them a ready selection of options. One post can include items up to $100/200/500.

• Selection of goods for a specific purpose

You can find several products with a common attribute and collect them into a selection: this works for the sale and gives users interesting information.

• A selection for a comprehensive solution

Help customers overcome the difficulty of choosing — give them a ready-made solution. For example, a selection of furniture for a baby’s nook would include a table, chair, and shelf in the right style, while a ready-made bow for a formal outing would include a dress, shoes, and a bag.

Tops

• Bestsellers

Do you have an obvious sales leader? There’s a reason for that! Surely this product is very easy to use and ideal in terms of value for money. So tell as many of your potential customers as possible about it.

• Top products in the category

A kind of top, which presents the sales leaders in one single category.

• Top products with discounts

Another kind of top, where we focus on the best deals on products in the range.

Comparisons

Product comparison is another type of selection, where the reason for the presentation is to compare products with each other. Comparisons can also be made according to different criteria.

• Battle of the goods analogs

This type of selection in the form of a game helps users choose favor of a particular product. Talk about the pros and cons, features, and uses of each and bump them together.

• Want/Can

The “want/can” format works great for selling inexpensive analogs of premium products. Show the original and the product of your range, which can replace it.

Presentations

Presentations show the product face to face and create a desire to buy. Most often, they present new items in the range. But not only.

• Premiere of a new product range

When a new product enters the range, it’s a great excuse to announce it to your subscribers. You may find someone who wants to buy it right away.

• Last chance

When a product is new and moves out of the line, it’s the last chance for users to buy it.

Announcements

• New product announcement

Prepare for the premiere of a potential bestseller in advance: prepare your audience for the premiere with a chain of warming posts indicating the timing of the premiere and the features of the novelty.

• Schedule of events

This format is suitable for businesses that work by appointment — these are many areas of the service industry. Event planners can also use it.

So that was a selection of 42 social media post ideas. And just in case you want more themed options, here is a selection of our articles for you!

By months:

Social Media Post Ideas for September

Social Media Post Ideas for May

Social Media Content Ideas for June

Social Media Content Ideas for July

Social Media Content Ideas for August

October Social Media Marketing Ideas 

By events:

Black Friday Social Media Post Ideas

Social Media Day Post Ideas

By niches:

Real Estate Social Media Post Ideas

Social Media Post Ideas for Insurance Agents 

By holidays:

Social Media Posts Ideas for Labor Day

Friendship Day Social Media Post Ideas

Instagram Post Ideas for International Cat Day

Halloween Social Media Posts

Fourth of July Posts ideas

Happy Fathers Day: Creative Facebook Post Ideas

The post Social Media Post Ideas for Business appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

So when you want to have a good account with quality content, you need to make it unique and memorable for users. They should remember you during lots of common accounts and watch for your posts. Except for interesting and beautiful visuals, posts need to include good texts. And they should be easy to read. 

Texts are easier to read when they’re not solid and consist of spaces and line breaks. But sometimes Insta doesn’t allowed to do them and your interesting text turns into a lots of words that are hard to read. That’s a real problem and we need to solve it, right? 

In this post, I’ll show you a variety of techniques to add line breaks to Instagram, so you can see your variants and choose the best one for you from this list. 

Use special websites 

On of the easiest ways to create Instagram line breaks is to visit a website where you paste in your Instagram bio or caption. Then it generates a version of your post with line breaks that is allowed to copy and paste back to Instagram. There are quite a few of these websites, but my favorites are:

• https://instablank.com
• https://linebreaks.igrm.me
• https://apps4lifehost.com/Instagram/CaptionMaker.html

All websites are different and unique so they have their pluses and minuses, advantages and disadvantages. But it all contains a box with spaces for your text and an option to copy this text into Insta. Do we need more? I don’t think so. 

Instagram apps with line breaks 

Well, browsers and websites are good enough, but some people don’t like it and prefer apps. It’s useful and you don’t need to use your keyboard. Just a joke, it’s a question of preference. Here are some of them:

​​Space

Postme

Caption writer 

They are safe to download and use, so if you prefer this way — feel free to use. The app interfaces are fairly straightforward, but the free versions are ridden with ads so the user-experience isn’t great. You can upgrade to the paid versions of these apps so that you can use them without annoying ads. All will depend from your needs, but usually free versions are enough. 

Add spaces and line breaks in Instagram app

After you type the text into an Instagram box of text, use your smartphone’s keyboard and just push the button of space or line break. But there is one secret — there shouldn’t be a space place between cursor and punctuation marks. Doing so will cause Instagram to smush the two paragraphs together and ignore the space all together.

Follow these steps if you have an Iphone:

1. Turn on number’s menu by touching 123
2. The button “Enter” will appears and you should press it. It will help you to separate your text. 

Follow these steps if you have an Android:

1. Just press ENTER. That’s all. Really.
2. Keep in your hand that there shouldn’t be space between cursor and punctuation marks. That’s important, really.

So, we solve problems with posts. What’s about bio?

It’s not your fault. Just Instagram’s specificity. We offer you to cope secret space here: «⠀». Yes, there it is. Copied? Okay! How should you use it?

• Open your bio with whole text
• Delete the previous space
• Go to the new line and copy the space above
• Then go to the new line

Spaces in Insta are important

Honestly, it’s easier to read the information when it has structure and order. Also when you get lots of information during the day it can make a little mess in your head. I promise, posts and accounts with structure should make an order in users’ heads and you will be remembered by them.

Call-to-action buttons to look more professional

Calls to action aren’t just important for business – customers want and expect them. Many people depend upon the CTA somewhere on your profile. They’ve read your ad copy, are interested in engaging with your brand, and look for the CTA button to learn what to do next. Omitting the CTA can confuse readers and hurt your chances of sealing the conversion. CTA buttons make it easy for customers to do what you want them to do. That’s good for them and good for business.

There are some circumstances when you want your brand to be predictable. Predictability makes your company trustworthy and easy to engage with. The CTA is one area where it pays to be as predictable and intuitive as possible. Visitors look for your CTA buttons and feel confused and disappointed when they don’t find them. Strong calls to action on social media are expected parts of the campaign.

A call to action is the finishing touch on any type of content and on your Instagram page too. It is the cherry on top that every user (consciously or subconsciously) wants. Your lead has read or at least scanned your content, and may be on the fence about taking the next step. The right CTA at the perfect moment can push the person in the right direction, sealing the conversion and ideally creating a loyal customer. The CTA can be a subtle or blunt way to tell your customer that he or she should take action now for the best benefit.

Whether you use your CTA to create a sense of urgency or to gently steer your users toward the checkout line, the important thing is that you use it. Ignoring the CTA is a rookie mistake that could make your numbers drop drastically. So, if you think about your Instagram account improvement, let your call to action shine. The results will follow.

The post 6 Impactful Tips for Instagram Bio to Look Better for Your Potential Clients appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

You can have quality staff and an excellent strategy of work, but it’s all nothing without good promotion. Marketing is a very fast-changing industry and that’s why you always need to be in connection with the promotion of your brand. Marketing agencies need to integrate the right processes and follow their strategies. 

When you have your own marketing agency, it’s easy to lose yourself in clients and their needs and also forget about promoting your agency as a brand, business, and cool place to work with. It’s really important to remember that every day lots of your potential competitors appear and you should be interested in creating a good look for your agency. 

So, how can and what should we do to be chosen by a client among other marketing agencies? Let’s check some offers on how to market your marketing agency.

Mouth Marketing 

It’s older than dinosaurs, but… People trust recommendations from their friends and information that they get from people, not from advertising. The study found that 84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products. Work for results and quality. These two things should make your clients satisfied and they will bring new clients to you because of good reviews. Never miss deadlines, put life into work, and communicate with clients. Communication is one of the most important things in your relationships with clients!

Blog

Well, hello, we also have a blog and think that it’s an amazing place to share some thoughts and experiences. It will bring new customer segments and knowledge for zero costs. Also, you can invite some interesting specialists and bloggers who can create useful content for potential customers. Here you should pay, but the result would be great if you choose the correct bloggers with the same vibe in your agency.

Also, you can publish your articles and content on other websites to share your experience with new audiences and show that you are well acquainted with the industry. For example, you can visit Social Media Today (http://www.socialmediatoday.com/) and ProBlogger (http://www.problogger.net/). These sites have good traffic so many people will see your content and appreciate it. Don’t forget to put the link to your own site, this will improve your SEO.

Website

Website is like the face of your company in this digital era. Make sure that your website is friendly to customers — nobody wants to waste time trying to deal with something difficult on the internet. Take the time to put together a thoughtful brand and a cohesive, professional website. You can find top-notch templates for SquareSpace and WordPress that’ll make your site appear as if you spent thousands on developers. Your site should include your portfolio and the potential client would see all the interesting things for him in one place. 

Networking 

Networking is good for your business and its a fact. Plan to attend some events where you can communicate with different people and get new contacts. It’s a good opportunity to find new potential partners, to talk about business, and think about collaboration. Seems that if that person with whom you got acquainted needs advice about marketing, he would contact you. 

Social Media

Nowadays social media is not only the place where people communicate and waste time. It’s a good tool to be in contact with the audience and sell your service. Regular sharing information about your company’s progress and useful information that shows you from the professional side is too good for your brand. The best way to build your marketing agency through social media is by being very active on Twitter. There you can get lots of organic traffic without any payments for advertising. Follow interesting people, reply to them, show yourself and you will be noticed. Twitter users are really good with sharing content, especially if it’s really good. 

Content Marketing and SEO 

Content marketing is also a powerful thing. Quality content can create a good history for your brand and make it more attractive to people. 

1. Showcases thought leadership to website visitors
2. Increases organic search results and targets relevant keywords, which exponentially builds traffic to your website from qualified buyers
3. Drives website visits back to your site from social media and gives you your own content to share on your social media profiles
4. Provides you with the opportunity to build premium content pieces that can be gated, if you choose, to collect a lead list
5. Builds a newsletter list of customers and potential customers, which you can then utilize to spread the news about your agency

Outline Your Marketing Goals, Strategy, and Tactics

Always remember that we work for the client so we usually need to understand who are our audience and for what we are doing all this work. When you are able to answer questions like these (and also your team agrees with all of these answers), your team will be prepared to strategically define what your goals are and how you will reach them. Initial strategies will be outlined, tactics will be chosen, and finally, your creative team can get the wheels in motion and do what they do best. Creativity is one of the main parts of marketing. Be creative!

Finding brand ambassadors is really hard. And who can tell about the company better than your employees? If you’ve been having a difficult time building a following that regularly engages with your business and shares your content, consider asking your employees to pick up the slack.

People usually share something from their workplaces on social, so we can use their accounts as a platform for promoting our agency. Their audience will get content and information from people they trust. 

Time Management

If you are good with time management, you can call yourself lucky. Clt of productivity must be destroyed, but if you can share your tasks during a day and even weeks — it can help you. Build a plan for the day to catch all the tasks and don’t lose something. When your mind is clean, you will do more useful things for your company. Don’t try to follow all the tasks at the same time. Studies have shown that we have higher willpower, self-control, and focus in the first three hours after we wake up. Just saying!

We share our opinion about how to market your marketing agency. But also as a bonus, we have an excellent webinar on How to Market Your Agency As Well As Your Clients. It’s free and very useful. You will learn:

• How to outline an agency promotion plan
• What ways of promoting the agency can be
• How to add in alternative revenue streams
• Tips and examples for optimizing the process of promoting an agency

And the speaker is Dylan Hey — Co-Founder at HeyDigital Agency, Host of The SaaS Marketing Show, Agency Growth Expert.

“Marketing agency that doesn’t know how to market themselves is kinda ironic. And it’s not rare. Usually agencies that help people to promote their product couldn’t do it for themselves.” (с)

Hope that after this article you will find your way and market your agency so well as you do it for other people. Share with us your stories and experiences!

The post How to Market Your Marketing Agency in 2021 [+ Free Webinar] appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

Real estate is no exception. If used correctly, social media can help to start a conversation, share advice, and build long-term relationships with buyers, sellers, and renters.  

In this article, we will share the benefits of using social media for real estate, as well as tips for creating content, and a list of the best social media platforms for real estate.

How to Effectively Use Social Media for Real Estate to Grow Your Business

If you work in real estate, you know how hectic it can be. You must prioritize your time and concentrate on the types of content and the social media platforms that will benefit you and your business the most. We’ve created this guide to help you with this task. Let’s get started!

Why You Need Social Media for Your Real Estate Business

First, let’s find out why real estate businesses need social media. Real estate agents can use social media to reach a large audience. According to recent research, 97% of all homebuyers used the internet to conduct their home search. It would be foolish to miss out on great advertising opportunities by failing to utilize easily accessible social media platforms.

Social media has proven to be one of the most effective ways to interact with potential buyers and build a business online. The main benefits of using social media for real estate include cost-effective reach, targeted ads, brand reinforcement, and instant engagement.

Social Media Tips for Real Estate Businesses

Creating a social media profile for your business isn’t enough. To grow an audience and outperform the competition, you need to follow certain rules. 

• Focus on quality content

You must create high-quality content to gain followers on social media. Make a research on what questions interest people. Check out industry forums, comments under popular real estate posts, videos and articles, or websites like Quora, which gathers common questions on a variety of topics. 

You can mix and match the most basic and frequent questions with the most unusual and sophisticated ones. Always try to write down any useful advice or ideas that come to mind and then include them in your content calendar.

• Provide real value

Present yourself as an expert in your field. Share useful and informative original and curated content, make sure you are solving your followers’ problems, organize Q&A sessions to answer all their questions, and share tips and tricks live. Make it regularly. Provide consistent value in your social media posts.

• Use professional marketing tools

Use professional marketing tools to make your content look more professional. Some social media tools enable users to schedule and post to social media automatically, while others assist in the creation of engaging visuals. Professional marketing tools can also aid with customer surveys and in gathering customers feedback.

• Track your progress

All major social media platforms offer professional-level analytics, allowing you to determine which content your audience responds to the most, as well as the best time and format for sharing it. 

It’s also possible to do A/B testing with the same content. Try posting the same content in a variety of formats, such as text, image, or video, and see which one performs better.

• Use targeted ads

Don’t wait for customers to come to you organically, this will most likely never happen. Posting high-quality engaging content might help you to gain an audience, but the competition is fierce. Therefore, you must keep up with your competitors and use targeted ads.

With targeted ads, you have the opportunity to show your content to the people who are most interested in it. It also gives you the opportunity to spend your marketing budget more efficiently. Targeted ads can also help to raise brands awareness.

Top Social Media Platforms for Real Estate

To help you get the most out of social media, we’ve compiled a list of the best social media platforms to promote your real estate business. 

Facebook

When it comes to selling real estate, Facebook is a powerful tool. This social network needs no introduction. Globally, the platform has 2.85 billion monthly active users. Facebook has a number of useful features, including targeted advertising for local listings, Facebook Messenger for client chats, Facebook Stories for updates, and the ability to share a variety of multimedia formats, including photos, videos, and live videos. You can use the platform to post listing-related updates, schedule appointments, communicate with clients, and manage feedback.

LinkedIn

LinkedIn is a business-oriented social media platform. It’s ideal for running any serious business, including real estate. You can not only find business owners who are looking for a suitable property, but also people looking for a new place to live. 

By creating a professional-looking business account, you can attract contacts who will then spread the word about you. Leads can be generated through targeted advertisements or sponsored messages.

To get prospects’ attention, share blog posts, industry news and research, quick tips, photo and video listing updates, and company updates.

Instagram

Instagram (IG) is a social media network that allows users to share high-quality visual content. Your success on IG is determined by visual content. High-quality visuals give your page credibility and help customers trust you.

Provide high-resolution images and videos with your listings and updates in the main feed and in IG Stories. Make sure they are eye-catching. The content should display enough of the property to interest the potential client, while hiding some key details to force them to schedule an appointment to see it for themselves.

You can create a business account and put contact CTA buttons with your phone number, email address, or message. You can also run targeted ads.

TikTok

TikTok is a social media platform dedicated to short videos. You can create, share, and discover these videos there. Many people underestimate the power of TikTok. Although the social media platform is relatively new, it is already seen as a major player among platforms that aid in the sale of goods and services.

Realtors can benefit from sharing high-quality, creative videos that show the value of owning a home. You can also share behind-the-scenes footage of your real estate business, property highlights set to popular music, real estate tips, lists of truths and myths, and answers to common questions.

Pinterest

Pinterest is a visual social media platform where users can create and share boards, pins, and shop. The benefits of using Pinterest for business include brand awareness and a greater potential customer base. Thanks to their algorithms, Pinterest posts have the longest lifespan among all social networks.

We’ve put together some board ideas that you can use on your Pinterest profile: real estate community boards, neighborhood information, the best real estate articles, house listings, home renovation projects, and inspiration for interior & exterior design. Be sure to include a description, link, and board when pinning.

Youtube

YouTube is a video-sharing platform where users can watch and upload videos. With 2.29 billion users, it is ranked second-most used social media platform worldwide. Realtors can use YouTube to attract thousands of new leads for their businesses. 

You can gain an advantage in the real estate market by uploading quality informative videos on YouTube. To get started, consider creating videos on property listings, neighborhoods, your company or a specific realtor, client testimonials, videos explaining real estate, and tips.

Twitter

Twitter is a social media platform that allows people to communicate with each other and allows them to share their ideas with a large audience. 

People enjoy reading threads on Twitter, so use the platform to tweet educational content about your industry. You can also share industry news, advice, ideas, and link to real estate offers from your website. Don’t forget to use hashtags in your posts.

Conclusion

Social media is a powerful marketing tool that can help real estate agents establish their brand, gain trust, and attract customers. It’s self-evident that if you don’t use social media to promote your business, you won’t be able to stay afloat.

There is an increasing number of duties every day, so it is worth thinking about how you can help yourself in managing dozens of social platforms, messages across each of them, and user feedback. With PromoRepublic for Real Estate, you’ll be able to gain maximum exposure and expansion with the minimum effort.

Combine the above tips with the PromoRepublic tool to succeed on social media. 

The post Real Estate Social Network And Social Media Marketing [2021] Guide appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

What is B2B social media marketing?

According to Techopedia, social media marketing refers to “methods that target social media and applications to spread brand awareness or promote specific products.” Social media marketing campaigns typically focus on:

• Creating a social media presence.
• Creating content to share.
• Generating customer feedback.
• Ensuring engagement.
• Supporting the entire customer interaction process from start to finish.

Moreover, according to the research company Eloqua, for 82% of B2B brands, social networking is the main way to increase company recognition.

Companies often have a question about B2B social media marketing: “Why do we need it?” The words “trendy” or “everyone does it” are not answers for serious business. And even the opportunity to say that a B2B company in a narrow niche has more than 11 thousand subscribers in social networks is not the main goal.

The competition in B2B is not always the difference in price because the corridors of RRPs from manufacturers may limit the dealers.

Often all companies have roughly the same delivery terms and conditions, forms of payment, and warranties. In circumstances where the main criteria are difficult to choose, the secondary ones are significant.

For some, the preponderance will be expressed simply: “I’ve never seen this company before, but this one appears periodically on my Facebook feed and posts not only memes or quotes of famous people.”

Others will start comparing potential partners by their presence on social networks, the number of followers, frequency, topics, and design of publications, likes, and comments — this shows that the company works and has an established community of customers.

And the company’s official pages on social networks are essentially the only way to get a glimpse “behind the scenes” of the company. But somewhere you’ll see promotions, discounts, a diploma from an exhibition, and discounts again. And somewhere — human stories about employees (a bit of the profession and personal life), photo reports about maintaining corporate traditions (say, board games on Wednesdays), and detailed case studies from satisfied clients.

Top 5 B2B social media platforms

Linkedin

A social network for professionals, LinkedIn is one of the most convenient platforms for B2B social media marketing campaigns. Here you can quickly find potential clients in the B2B segment because this resource was developed specifically for business communication. The audience of LinkedIn has more than 300 million users. Daily audience: 2.7 million.

A study by Oktopost reported that 80% of B2B leads come from LinkedIn. It’s hard to argue that any other social network is more important than LinkedIn to B2B marketers. LinkedIn provides incredible opportunities for everything from building brand thought leadership to targeting specific leads with organic content and their evolving advertising and sales solutions. In 2021, the community is still the leader in B2B social media marketing.

Twitter

Event marketing is one of the most effective sales tools in the “business to business” segment.

Microblogging service Twitter is the easiest way to inform the important news quickly for busy business people. It’s a network that allows users to communicate through short messages and link to important web pages.

It’s a handy tool for B2B marketers. In particular, potential consumers can be discovered here and grouped into private lists. By tracking users’ messages, you’ll learn about their interests and preferences. This is the first step to effective interaction with a future partner.

Twitter’s search algorithm and use of hashtags allow event organizers to quickly spread the word about conferences, workshops, seminars, and other events.

YouTube

Video content is one of the most in-demand and popular types of content for any audience and venue. And if you still regard YouTube as a huge collection of kitty videos, we will disappoint you:

According to Forbes, 52% of executives at large companies watch training videos on YouTube at least once a week.

The format of your YouTube posts can be extremely varied: from tours of your office to expert advice and fun interviews with employees.

If you want to give your brand a human face, it’s better to show that very face with a video rather than boring text that risks getting lost in the background of a thousand similar posts. Of course, they are 100% suitable for the company website, a summary, or business news, but not for a social network.

Facebook

Business pages and theme groups are the main tools for B2B on Facebook. In addition, business page owners have access to convenient email marketing tools that allow them to send newsletters to subscribers or group members. A well-thought-out brand presence strategy on Facebook is one of the elements of modern PR.

Moreover, Facebook is one of the fastest-growing networks. Recently, its daily audience exceeded 1 billion people! The network has also enabled personal company-to-customer communication and the ability to buy and send messages directly through advertisements.

Also, don’t forget that Facebook, along with LinkedIn, will always be the No. 1 platform if you do business with foreign companies.

Instagram

You need to think of Instagram as an opportunity to tell your story as part of a larger online marketing strategy. You need to develop a conversation between the brand/business and your subscribers/customers. The closer they are to the business, the more likely they are to become super fans. Instagram is the easiest way to achieve this: comment on other users’ posts, repost, participate in Real-Time Marketing. Give your Instagram page a chance to surprise and fill your subscribers’ feed with beautiful photos and interesting facts. Using this approach, you’re sure to get the response you need among those billion people who visit Instagram every day.

Top 5 tools for B2B social media marketing

To succeed in promotion through social networks, you need to understand modern tools for B2B social media marketing and know which will be more effective and profitable for the particular brand and the chosen social network for promotion.

PromoRepublic

White-label tool for managing social networks that allows you to: create content using an integrated library of templates, schedule the best time to publish using detailed analytics, monitor your performance on social networks, as well as create comprehensive and understandable reports for clients. You can read more in our other article about tools for managing social networks.

Plan: free trial

Social networks supported: Facebook, Twitter, Instagram, Pinterest, LinkedIn

Buffer

A business platform that gives you the ability to manage all your social media accounts from one app. In addition, it allows you to plan and analyze publications, track engagement metrics for each account.

Plan: free plan and free 14-day trial

Social networks supported: Facebook, Instagram, Twitter, LinkedIn, Pinterest

Zoho Social

This is a B2B social media platform for scheduling, posting, monitoring, and analytics for multiple social media channels. Plus, you can track your brand mentions and keywords and even delegate work.

Plan: free trial

Social networks supported: Facebook, Twitter, Instagram, LinkedIn, Google My Business

Eclincher

This social media management app has features such as content scheduling and auto-posting, engagement, task delegation, and in-depth analytics. It also has a special social inbox feature to collect information about all user interactions with your brand across different accounts in one place. 

Plan: free trial

Social networks supported: Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, Google My Business

Postcron

This B2B social media management platform has autoposting capabilities for both single posts and up to 1,000 posts straight from Excel and Google Docs files. In addition, the app has a smart calendar feature where each user can add watermarks and their company logo to photos for posts.

Plan: free trial 

Social networks supported: Facebook, Pinterest, Instagram, LinkedIn, Twitter

Strategies. Key points

Without a B2B social media marketing strategy, working in social networks is a lottery. A strategy is a step-by-step plan for achieving results.

Goal setting

The answer to the question “Why do I go to social networks?”

“To get a public page,” “I want a lot of subscribers,” “I want to increase sales.” These are not goals that are important for SMM strategy.

Specifics are needed:

• “I want my social media group to generate 20 leads per week with a cost per lead of no more than N amount of money.”
• “I plan to increase sales by 10% in relation to 2020 due to work in social networks.”

Goals should be measurable, specific, and realistic. Break down big goals into tasks: what needs to be done to achieve the goal.

Analytics and KPIs

Decide on the KPI, which parameters you will keep track of, and how you will forecast the next month’s results.

Explain how exactly the KPI reflects the goals and objectives of the promotion and how you will evaluate the success of the work.

Popular KPIs for SMM specialists are the price of leads, price of clicks, price of subscriptions, growth of activity and engagement (in %), growth of subscribers, increase of reactions (likes, reposts, comments, saves). As KPIs, you can use such significant indicators as:

• Increase in organic reach of posts;
• ER (audience engagement ratio);
• frequency of content generation;
• the average response time of an SMM specialist to a message or comment.

Promotion methods

Include in the B2B social media marketing strategy all the tools you will use to achieve your goals, starting with a list of sites — specific social networks in which communities/accounts will be created. The tools may be as follows:

• Content creation and publishing.
• Targeted advertising.
• Working with bloggers.
• Placing content in third-party communities.
• SMM strategy includes terms and conditions of work, formats of cooperation — for example, bloggers can publish guest posts, and you can order native advertising.

Target audience analysis

The basic component of SMM strategy. Because promotion, aka B2B social media marketing, is 100% work with the audience. To make a portrait of the target audience, you can use:

• A brief that the client fills out.
• Conversation with representatives of the sales department or staff marketer client.
• The results of customer surveys, if they were conducted.

Basic target audience analysis includes:

• gender
• age
• marital status
• education
• geolocation

Plus additional characteristics if you’re working with young mothers, brides, military, some other narrow groups.

In the analysis of your target audience data about their consumer behavior, you can also include how often they come back for a repeat purchase, how regularly they use the company’s products or services, whether they use the product themselves or together with their family. If the company has a CRM, all this data can be obtained from the customer.

Analysis of company pages in social networks

If the company for which the SMM strategy is being developed is already present in the social networks, it is important to analyze its communities. Connecting special services, you can get a full cross-section of statistical information on the page and posts — the number of subscribers, the number of likes/dislikes of the page and each post, the number of displays of posts, coverage, comments, and reposts.

It’s also important to visually assess the design of the public page and the profile header.

Content policy

The section includes recommendations for rubrics (competitor analysis comes in handy) and SMM content formats.

The content policy describes the types of SMM content — informational, selling, expert, entertaining — and defines their ratio. This is necessary so as not to bore the audience with constant selling posts or overfeed them with frivolous entertainment. Alternating types of SMM content protect against monotony, which can make the audience unsubscribe.

The Role of Marketing Automation in B2B Social Media Marketing

For many of us, the term “B2B social media marketing automation” sounds a little strange, as if it were for companies like Google or Microsoft. But the future has arrived, and with it, marketing automation has already made its way into the lives of many companies, both small, medium-sized, or large. 

The benefits of automation:

• Time normally spent on routine tasks is freed up for other work.
• Coverage increases.
• Around-the-clock interaction with your audience.
• Ability to pay attention to a large number of visitors to the account.
• Setting up services in accordance with preset filters allows for an unmistakable and targeted expansion of the target audience.
• Possibility to develop several accounts at once.
• The ability to view and analyze data on the results of a particular promotion method, which will help to change the tactics and strategy for working with the audience in time.
• Creation of detailed and clear reports for clients.

As a result of automation, you save the time of your employees and increase coverage and ROI.

5 Lessons B2B Marketers Can Learn from B2C Marketers

Of course, B2B social media marketing needs its unique approach. But who says that B2B marketers have nothing to learn from B2C?

Plan a Segmented Social Plan

Take the time to examine your social audience and create content that speaks to your audience. A/B testing is a good idea. For a small portion of your marketing budget, you can run multiple Facebook ads for different segments. Make sure your content calendar is a mix of posts that appeal to all your key demographic areas.

Get Ready to Engage

Remember, even if you’re a B2B marketer, the business you’re trying to win has a person in charge of researching products and services. They might ask questions. You need to be there to answer them. B2C companies know the value of interaction and how it can move a customer through the sales funnel.

Be Creative

Visual posts are widely the most well-received, so don’t be afraid to create a contextual, visual post that delivers your message in a consumable way. B2B marketers are too afraid of seeming casual, but they shouldn’t be. If they take a lesson from B2C marketers who create fun, engaging, yet relevant social posts, they’ll be doing the brand a favor.

Promote Your Blog

Leverage each social channel to promote your blog post on Facebook, Twitter, and LinkedIn. Change your messaging for each based on the channel you’re using. Facebook users want a CTA lead-in that speaks to their needs. Sharing on Twitter means you probably need to tweet the same blog post several times. LinkedIn should get only the most thought-provoking and valuable content, positioned in a way that seems intentional and deliberate.

Run a Promotion

While B2C marketers know that sales and promotions can increase foot traffic and drive engagement, B2B marketers should know that the right coupon code, offer, or discount can make companies choose their service or product over another’s.

The post B2B Social Media Marketing. What’s Working in 2021? appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

How your agency is perceived online as people search and find information about you will determine whether they will contact you and want to purchase your product or service. So you have to understand: Do you have an online presence or not? How easy is it to find you?

Your online presence constantly projects how you want to be perceived. And today, we’re going to tell you 10 effective ways to improve your online presence.

Why develop your online presence?

• Consumers are spending more and more time online

Any information about a product or business of interest on the Internet today makes it much faster to purchase or choose a supplier. In the case of B2C, users want to make buying decisions here and now and on their own. They are helped in this by the completeness and availability of information online: reviews from other customers, having a website with useful content, chat rooms, etc.

Traffic from mobile devices has equaled the volume of traffic from desktops, and in some niches, it has even overtaken it — this is a separate significant trend that will only grow. It is a signal to many companies that your site should be correctly displayed on mobile devices, or simply put, have a mobile version.

• A confident online presence enhances and strengthens the image of the company

Today, it is very important to have a blog as well. There you can share helpful information with potential clients and suppliers, create value for your company in the eyes of your customers, constantly collect feedback through comments, and adjust your strategy to market needs. Maintaining social media pages also increases your company’s transparency in the eyes of your customers. It can even be habit-forming in regards to content and selling your product as the final step. We’ve told you before about how to increase your social media presence. So we suggest you read this article next as well!

• 24/7 availability increases the speed of decision-making for working with your company

Now any customer support is perfectly realized online with minimal costs. You get the opportunity to get new leads during off-hours of employees: the user simply fills out a request form on the website. The nearest trend in this direction is the development and implementation of chatbot technology for closing one-type questions from users, making your company more accessible and effective for clients in the market.

• Optimization of operating costs

Technology online is becoming so accessible that it no longer requires costly developers to create full-fledged websites, online stores, and applications. Just hire a technically savvy and willing to understand the subject. Modern digital tools do not require large budgets, a large team, or advanced development skills, which reduces the burden on a company’s operating costs.

• Increase the responsiveness of customer interactions

The Internet and available online tools allow you to deliver information and offers to the customer faster, as well as gather feedback and adjust to the customer. The more questions from your customers you learn to close online with your website, social media, or blog, the fewer questions they will have in the future. Thus, it will take less time to close the deal.

So, the next important point: is it easy to find you on the Internet?

This is the main question to start with if your company has been on the market for a long time. But if you are just starting your business, starting to develop and promote yourself online, then you need to get such a result that the answer to the question in the title is “Yes.”

Ways to improve your online presence

Now, let’s proceed to the tips for improving the online presence of your agency.

Strategy → Action

A person’s path to order does not always consist of three simple steps: see an advertisement → go to the site → place an order. Many users at the top level of the typical sales funnel may not even be aware of the brand’s existence or its online store. Offering them to buy something right away is not a good idea.

Therefore, work on your online presence should be broken down into several key steps. Start by creating a balanced digital promotion strategy and choosing the most appropriate tools. Start from the AIDA model. 

AIDA (Attention, Interest, Desire, Action) is a model of consumer behavior accepted in marketing practice that describes the sequence of actions leading to a purchase.

Update your website to keep up with the times

Consumers, especially online, are capricious and impatient. They don’t want to wait a few minutes for your site to load or for them to find the “Search” button on it. In their opinion, if your site is hopelessly out of step with today’s requirements, it’s better not to have one at all. What’s more: according to Stanford Web Credibility Research, 75% of online consumers judge an agency or brand by its website. Worth thinking about it!

Of course, there are now many designers with which you can easily create your own site. But often, many people find them hard to understand, and it’s much faster and more reliable to hire a separate developer who will do everything the way you want. It’s worth the expense and will noticeably increase your online presence!

Media and search campaigns

Spread the word that your agency went online. To do this, launch an extensive media campaign in Google Ads and campaigns for new users in Facebook Ads.

Billboards, YouTube ads, website banners — these are all types of media advertising, and they all serve the same function — to draw the audience’s attention to the product and drive sales. If the consumer does not respond to it immediately, there is a high probability that he will remember it later.

Media is not only banners but also video and audio. Depending on the preferences of the target audience and existing business objectives, a different format is chosen for each marketing campaign. 

Use more keywords in your agency blog

There’s not much room to use keywords on the basic pages of your site, such as the home page or services and contacts. Let’s be honest. It’s only in the latter two that you can somehow use them. How, then, to use more keywords? This is where your agency’s blog comes to our rescue. 

Your goal is to appear as often as possible in search results and for as many of your potential clients’ search queries as possible. Each article on your blog must be carefully worked out using as many keywords as possible to achieve this goal. The more often you appear at the top of Google, the better your online presence. And it also brings increased credibility and traffic to your site. According to HubSpot, companies that pay enough attention to blogging have 55% more visitors than competitors who don’t bother to do so.

Choose social media wisely

Online presence depends on the quality, not the number of channels you use. There are plenty of social networks — Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and so on. First, choose the ones that have the most of your target audience and focus on them. It’s much more effective to actively maintain accounts on a couple of social networks than to waste effort on multiple platforms with low returns.

Audience before followers

Once again, it’s not quantity but the quality that counts for your online presence! No matter how many followers you have, their number by no means guarantees activity in your account. Your agency may have 3, 5, or even 10 thousand followers. But what is the point if only 300 of them interact with your posts? Publish useful and interesting content to your target audience, and the number of likes, reposts, or comments will noticeably increase under each subsequent post. Think about the value of your content, and your active audience will only grow!

Don’t be afraid to ask for reviews!

Reviews are the most crucial tool in building trust in your agency. And they are the ones that affect how you will show up in local Google searches. More positive reviews mean a better online presence for you. It’s not enough to perform well if no one knows about it. Ask a satisfied customer to leave a review on your website or Google, and new customers will start showing up more often!

Welcome guests

Many companies and niche media outlets are eager to publish guest posts by other companies and agencies. And many of them have a well-developed online presence. Negotiate with them about the possibility of publishing your post or series of articles. That way, you’ll solve several problems at once:

• Improve your online presence.
• Introduce your brand to more Internet users
• Increase your credibility as an expert
• Improve your SEO with a link to your website in the publication

You can also do guest posting on your profiles — the author of the publication will surely share the link with your audience, attracting more people to your page!

Let your employees share your content with their followers

LinkedIn says: employees often have 10 times as many active subscribers as the company itself. And if they share company content, it gets 8 times more engagement than when the company distributes it exclusively through its own channels.

Your employees are a fast, reliable, and free way to increase your online presence. Share a new publication in your agency’s chat room and ask your colleagues to repost in their personal accounts. If you’re on good terms with your employees, they can automatically become something of an advocate for your brand.

Make your content inclusive 

One of the main requirements of today’s online world is that content must be such that both an average user and a person with disabilities can interact with it. For example, add a version of your site for visually impaired people or the ability to listen to the text on each page. According to the Centers for Disease Control, one in four adults in the United States has some form of disability. Along with this, the assistive technology industry is also actively developing. Don’t miss the opportunity not only to increase your online presence but to gain a grateful new audience who will choose you over your competitors because you’ve thought about their needs in advance.

The post 10 Effective Ways to Build Your Online Presence for Agency Growth appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

The two worlds of law and social media marketing aren’t always compatible. It is difficult for marketers to follow all regulatory rules and not break them.

This article will provide a guide on how lawyers and marketers should use social media marketing to grow their law firms and not break the law, as well as which tools can assist them in doing so. Follow these tips to increase your reach and gain new clients.

Social Media Marketing Guide for Your Law Firm – Attract Clients

Social media is a great way to get in touch with clients. Make sure that all of your social accounts are professional-looking and easy for people to find you on! Lawyers should always have their contact information linked somewhere easily accessible on social media sites. 

What is Social Media for Lawyers

We all use social media, and it seems that we all use it in the same way. However, if you work as a lawyer, you cannot afford to act like everyone else. Lawyers and law firms have a responsibility to utilize social media in an ethical manner so that no one is harmed.

It’s vital to clarify why lawyers’ social media profiles are different from regular social media accounts. We’ll do it down below.

The American Bar Association (ABA) has developed rules for lawyers’ ethical usage of social media. This set of recommendations includes themes such as social media confidentiality, discussing hypothetical or anonymized cases online, and engaging in behaviors that appear to be a conflict of interest. It also goes into detail on using social media to advertise and seek clients.

In essence, the ABA considers any communication to a potential client that discusses the lawyer’s services to be advertising and is subject to ABA Rule 7.3: Client Solicitation.

Just remember that the ABA’s instructions are just that. You’ll still need to check your state bar association’s standards to make sure your marketing activities are legal. The ABA instructions, on the other hand, should give you a clear idea of the limits you’ll need to follow.

How to Do Social Media for Lawyers

If you want to use social media as a lawyer or law firm, you should follow some common guidelines. They are as follows:

Consideration of jurisdiction

Individuals in any part of the country might be reached via social media posts. If a lawyer shares material outside of their practice jurisdiction, this could be a problem. Lawyers are forbidden from disclosing information that might lead the public to believe they are admitted to practice law in a jurisdiction where they are not licensed under American Bar Association (“ABA”) Model Rule 5.5(b)(2). As a result, lawyers must be cautious about the content they publish and where it is shared. When publishing on social media, lawyers should consider the following guidelines:

• Double-check the information before publishing. On a public platform, avoid sharing information that could be interpreted as legal advice. Lawyers should provide clients with e-legal assistance privately in the form of a direct message or email. When lawyers are able to provide free legal advice to the public online, they must ensure that the recipients live in areas where they are licensed to practice law.
• Be aware of platform sharing options. Make sure the information you post on sites like Twitter or Facebook, where people can share information from around the world, is general and contains no legal advice. Generalized legal news updates and case summaries are examples of suitable themes.
• Be open and fair about licensing and representation. Knowing what language and behaviors constitute an attorney-client relationship is critical for lawyers. “A person who consults with a lawyer about the possibility of forming a client-lawyer relationship with respect to a matter is a prospective client,” according to ABA Model Rule 1.18(a). Lawyers should include a notice of where they are licensed or a warning that their information is not intended to form an attorney-client relationship or give legal advice when publishing on social media platforms. This is especially true for lawyers who maintain a blog or post on social media platforms.

Legal services advertising

If you choose to advertise your services on social media, keep in mind that any information about your services distributed through any media, including advertisements, must be accurate and not misleading.

In addition, Rule 7.2 comment 12 states that “any communication about a lawyer or law firm’s services include the name of, and contact information for, the lawyer or law firm. Contact information includes a website address, a telephone number, an email address or a physical office location.” When placing an advertisement, this is a simple requirement that lawyers should not ignore.

Responsibility for non-lawyers

Lawyers are also liable for the activities of non-lawyers they hire, retain, or associate with throughout the course of their practice. This usually comprises law clerks and paralegals who work on case files with them closely. Lawyers are required to keep an eye on non-lawyers to ensure that they are acting ethically.

When a non-lawyer engages in unethical behavior on social media, lawyers may be held liable if they command, ratify, or refuse to take remedial action. Lawyers must ensure that their support personnel is aware of acceptable social media habits in the workplace because of this obligation. Hosting team meetings and training will help non-lawyers understand what is expected of them in addition to managing these employees.

How to Promote Your Firm Through Social Media for Lawyers

Follow these methods to get the most out of social media and effectively promote your law company.

• Research your potential client

Start using social media with your target client in mind. Making regular posts that do not correlate with your audience’s interests is wrong and will not lead to any success. Your audience should be able to relate to your content. Take the time to get to know them, do some research, and come up with a unique strategy that works. 

Start with the one or two social accounts that your audience utilizes the most if this is your first time utilizing social media for lawyers. This is where you should begin your research. To identify accounts that meet your target client’s demographics, look at recent social media usage statistics.

• Choose social media channels that are relevant to your niche and target audience

Keep in mind that not all social media platforms will have your desired target segments represented. Choose a platform according to your needs and capabilities. LinkedIn and Facebook are definitely the first places you should put your marketing flag if you’re a corporate law firm. Twitter and Quora would also be good places to start.

• Create a content marketing strategy

Social media marketing isn’t just about publishing whatever’s on your mind whenever you feel like it. You must post quality content on a regular basis to gain an audience and keep them coming back. What forms of content media to employ, how often to publish on social media, and how to measure the effects should all be part of your strategy. You’ll be able to adjust and remove content that doesn’t resonate with your audience this way.

• Position your firm as an expert in this field

Being seen as an expert in your field instills confidence in your potential clients. Clients are more inclined to contact you if they trust you. It’s easier to establish yourself as an expert thanks to social media.

Link to materials from credible sites that are related to your professional area and provide value to your audience. Your personal blog posts should be linked to and commented on. Respond to clients’ questions on your blog postings. It’s all about demonstrating your knowledge and commitment to sharing it with others.

• Engage with your audience

You should interact with your audience on social media to be successful. Everyone wants to be noticed and appreciated. Request feedback, respond to their queries, like their posts, and congratulate them on their accomplishments. Always remember to communicate with others in a respectful and ethical manner.

• Use social media tools

Managing social media for lawyers is not an easy job. You should be careful, consistent, and useful. Different social media management tools aid marketeers in different niches in staying consistent, increasing brand awareness, and attracting clients for law firms or consulting firms.

How Much Should Lawyers Pay for Social Media Marketing

While maintaining a marketing department can be costly, you can save money by using social media marketing tools. The average monthly cost ranges from $9 to $125. Such solutions can assist you in staying on budget and easily managing all of your accounts across all social media platforms, allowing you to add multiple users and grant them access to administer an account.

Conclusion

Law firms should use social media platforms if they want to promote their legal services and gain clients. Of course, there are some concerns, as you will not be able to manage your social media profiles in the same way that other businesses do. All information shared should be double-checked and follow the instructions from the higher authorities. This could appear complicated at first, but with a little forethought and the right tools, you can use social media to your firm’s advantage.

The post Social Media for Lawyers [2021 Checklist] appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

A proposal is a powerful tool that turns your prospects into clients. It includes the information your clients are the most interested in, namely – how exactly you can solve their problems and help them achieve their objectives. Follow the steps outlined below to learn more, find out how to compose a winning proposal, and make your potential clients gasp in amazed delight.

Before we start: what is a social media proposal?

A proposal is not a social media management contract or a pitch. This document is rather a presentation you send to your potential client to make them “wow” and choose you as a marketing partner. You should send one after a consultation with a prospect (make sure that you understand their needs at this point), but before you sign a contract.

As the title of the document suggests, it is written to propose concrete services to your client. The idea is to list a series of strategies and steps you are going to take to help them reach the desired results. Your task is to explain how social media marketing can benefit one’s business and then prove that you are qualified enough to implement the best practices in life. The proposal shows the results of your research and experience to prove that you are exactly the one they have been looking for. 

How to write a social media proposal?

First of all, your proposal should cover the following questions:

• What exactly are you going to do?
• Which customers’ goals do you plan to achieve?
• How will you do that?
• Which strategies and tools are you going to use for concrete objectives? 
• Which of your team members is going to be engaged in the process? (optional)
• How does a customer’s business transform after your manipulations? 
• How much does each of your services cost?
• How much time do you need to reach particular results?

Now let’s uncover a couple of practical steps on proposal writing.

1. Determine business and social media goals

Ask yourself some key questions. What are the goals of my client’s business? What are they working toward, and how can they use social media to achieve their goals? Before you start writing a proposal, make sure to discuss these points and the customer’s vision. With answers to these questions, you will be able to set the right goals.

2. Learn about your clients’ audience

Don’t make assumptions about the clients’ audience on your proposal. Collect as much data as possible, and then use it to improve your strategy. You can start from things like social media demographics or social media engagement. Have a look at the statistics, find out what you can bring from it. At this point, it is crucial to involve other marketing channels your customer may already have. This may include mail-outs, SEO, etc. Clients’ reactions and behavioral patterns will give you a full picture.

If you already have a relationship with a client, ask them to share data that they have about their audience. And, if you have access to their social media accounts, use analytics to take core information about it.

3. Get to know the competition

Who are your clients’ key competitors? You should mark at least five core competitors and put them in your list to understand who you will benchmark against. With this data, you will have a clear picture of your desired goal. After that, look at the brands they are following.

When you identify competitors, use social media tools to monitor their activity. Don’t forget to create a matrix to map out how competitor social media efforts are positioned in relation to each other. Look carefully – if you will find a gap, you know that you can fill it with your social media strategy. Is there something their marketing campaign is missing? Maybe they offer paid delivery or don’t cover some important services? This means that you must provide them to get a competitive advantage. In your social media strategy, you will have to promote these features to allow clients to make a clear distinction between competitors and your prospect. What is more, see which social media strategies are missing on the competitors’ accounts. Do they post content frequently enough? How useful or entertaining their content is? Check which type of content gets more attention from users to know what to pitch in.

4. Conduct a social media audit

Perform an investigation to find out which social media channels your clients are currently using. Which platforms are the most popular and why? Remember that different niches should land on different social media platforms, regarding their main features. For example, there is no better place for visual content than Instagram. Artists, photographers, and clothing shops need an Instagram account for sure. As for Facebook, it is great for long posts, guides, and informational content.

5. Develop a content strategy

If you have successfully completed steps 1-4, you can create your content strategy. This is the point where you should work out what type of content will be created or curated, how your content may vary depending on the platform you are working with, and how it should be posted. You should pay attention to design, style, and tone of voice. They should work as one – this is something that makes a brand memorable and appealing. Make sure to distinguish the strongest and brightest features of customers’ brand image and think about how you can make them even greater. In your social media campaign, you should highlight and strengthen them as much as you can.   

You should use your clients as a source of information as much as possible – get everything you need because it will depend on how successful your social media proposal will be. Addressing their needs directly and quite literally is the key.

Additional tips for writing a social media proposal

If you know how to write a social media proposal, it’s good, but you can’t do it like a robot with one algorithm. So, we will show you some tips to make your proposal non-standard.

• Address the clients’ needs and objectives

Here you have an opportunity to show clients that you understand their business needs and goals. Keep it simple and be as specific as possible so that you leave a little room for discrepancy and ambiguity. Be ready to discuss questionable points and answer questions. 

• Present social media goals and objectives

Here you should have from three to five social media goals and objectives. Each objective should be supported by the platforms, metrics, and end date.

• Outline your tactics

This is the core point in writing a social media proposal. You will launch your social media strategy using all information from your research and social media audits.

Summary

A clear and engaging proposal for your clients is an integral part of your marketing toolkit and a great way to present your company in the best light. In addition, a straightforward and transparent document that lists the conditions of your cooperation, services, deadlines, and costs guarantees that you will have fewer misunderstandings and controversies in the process. The more detailed, interesting, and tempting your proposal is, the higher the chances that your prospect will turn into a client right away.

FAQ

How do you write a social media proposal?

First, talk to your prospect to have a clear picture of his/her needs and expectations. You need to collect as much data as possible to develop a winning strategy on how to achieve those goals. Second, make a plan of action and explain it in your proposal. Don’t forget to provide concrete numbers: deadlines, schedule of your activities, and costs. 

What is the media proposal?

A social media marketing proposal is a document you send to your customer after consultation but before you sign the contract. This text aims at convincing your potential client that you are the best agency/person to cooperate with since you have a clear understanding of their needs and know what to do in order to achieve them.

How can I write a proposal?

To compose a winning proposal, you should find out everything about your prospect’s needs and think about the strategies to meet them. Describe your plans in detail, list the prices and deadlines. 

Is a proposal a contract?

No, a proposal is not a contract yet. This document is usually written and sent to your prospect before you make a contract. In fact, your proposal should be convincing enough to motivate a prospect to sign a contract and make a deal with you.  

The post How to Write a Successful Social Media Proposal for your Agency appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

We have some stats from one study, which was based on research findings from 2,000 car buyers and 2,000 service customers, and found some interesting facts to share with you.

• 75% of people who buy cars and 68% of service customers say that social media and internet research was the most helpful medium when selecting a car dealership.
• 83% of service customers are sure that review sites helped them in their choice of selection process.
• 66% of automobile buyers or owners who have seen a Facebook ad say they have clicked on it, up from 33% in 2014.
• Consumers looking to purchase or service a vehicle are doing their research primarily online, with 50% of recent car buyers and 69% percent of service customers saying they only visited one dealership before buying/servicing.

When it comes to car shopping, social media sites are literally one of the most important and useful influencers in a buyer’s decision making process. So, most marketing specialists understand that social media should be included in the marketing strategy of a car dealership’s business. For some, this may be simply having a Facebook page and posting content or pictures, while other brands have a fully integrated social marketing approach to generate leads and engage with customers. However, with more and more consumers turning to social, the automotive industry needs to get fully engaged with social selling.

The most “traditional” social media 

It’s not a secret that most marketers prefer Facebook as a proven and effective social media for sales and communication with customers. You can target your advertising to selected part of people with a specific geo, age, gender, interests and even more. If you are one step short with Facebook Ads, you can easily engage an audience that will be interested in your page and cars.

Don’t forget about pics

You can hear about something a hundred times, but it’s better to see it once. As we know from some studies, millennials leave Facebook and use Instagram more. This app is used mostly on mobile phones and there are dominating pictures and videos, less texts. Instagram is a perfect way and platform to create some good and creative brand’s story. For example you can use attractive locations for your photoshoots and make them more interesting for followers which will see your content, follow your page and then visit a website with more info about your offers for selling. 

Use new horizons

If we speak about less information and more visual components, it’s better to use Pinterest with pleasant images that can encourage people to buy a new car. A lot of marketing specialists think that you need to use just popular socials like Facebook, Twitter, Youtube etc. But storytelling with pictures is a perfect decision to introduce your service to new users that are searching for some beautiful stuff. 

Yep, it seems that Pinterest is a kingdom of recipes, decorations, beauty things etc. But it’s easier to build your own personal brand between lots of similar accounts. Don’t be afraid to communicate with an audience of such a specific social. Pinterest is also great for building your SEO presence by sharing landing pages, pictures of your inventory, or pinning blog posts. This creates social signals which will in turn drive more traffic to your site.

Keep one’s finger on the pulse with Twitter

Twitter continues to be a popular choice among car owners and buyers. Some researchers say that Twitter brought $716 million in car sales. Using correct keywords and target will increase your sales.

This social network was created for easy communication between different people and appearing the information as fast as it can. If you use these two points in one marketing strategy for this social it performs very well. Also don’t forget to check your direct to communicate with potential customers!

Also memeing. Memes run the world and bring lo-o-ots of organic traffic to your account and, in fact, to your website.

Moving content for moving objects of sales

More that 80% of potential car buyers firstly watch videos with cars in which they are interested in. They search for more information about cars and assess possibilities on the road. Information about devices for automobiles is also searched at this video hosting. If you pay enough attention to your video content and Youtube channel, it can generate a lot of organic traffic to your website.

Every story begins with a name, every storytelling begins with an ideaAutomotive

It won’t be new information that social media is all about connection with people. Storytelling in social media is a perfect way to create your own catchy brand. When we hear about social, we usually imagine an account with information about any person. It’s his or her storytelling. So why can’t we create some kind of personal page for our brand? 

Use social media as a discussing and communication platform with other users to develop loyalty to the brand. Share your knowledge, experience and “humanize” your brand. You can share some information about staff that work for this project and show real faces of your company. People will better understand and trust other people more than attractive words from the internet. Share some stories from backstage of your business, build some kind of HR brand etc. Don’t be ashamed to showcase your achievements and “real face”. 

Communication is a major thing

Okay, you make great content, take amazing pictures and your texts are absolutely adorable. But what about communication with the audience? Be sure that you answer questions from followers, respond to all messages, be grateful to people that share your content and try to interact with users. Customers also prefer companies that respond fast. If you don’t monitore questions of your audience and don’t have enough time to talk with them, your competitors will do it instead of you and get some sales. 

Each kind of social media is unique and different. People always can find something interesting and useful for them. Just follow 5 simple rules:

• Be yourself
• Create cool content
• Talk with your audience same language
• Check trends
• Love things about what are you speaking to people which should love it too

The post 5 Automotive Social Media Marketing Tactics and Strategies to Get More Clients appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

Hello November Posts

November is very much indeed about Holiday Shopping, but it’s also about adapting to the cooler weather as well as family gatherings. Tug at your follower’s heartstrings with heartwarming and helpful templates. Here are our November social media ideas to start the month!

Make it a November to remember

Get your customers feeling positive and uplifted in one of the greyest months of the year. In such a cold and not-so-pleasant month, hoping for nice and memorable events is exactly what your audience needs!

It’s time to change

Every year like clockwork, we go back an hour in October/November. This year is no different! We gain an hour, so maybe give them some good ideas on how to fill that extra hour up — an extra hour to write a blog, or shop, or read your book! #TimeChange #FallBack

Add colors

Integrating color into your campaigns can be a great way to spruce up sales in this very grey month. And informing your audience about this is one of the most interesting November social media ideas. For example, the yellow color, which perfectly blends with the fall season. Yellow is a happy color! Yellow brightens your day! Yellow also encourages sales! A pop of yellow in your newsfeed is not a bad idea, especially on these grey, rainy (or even snowy) days! #Yellow #ColorOfTheMonth

November Events

November 1 — World Vegan Day

World Vegan Day is a holiday that was created on November 1, 1994, when the Vegan Society celebrated its 50th anniversary.

Here are some ideas for your social media this day:

• Hold a “Best Vegan Chef” recipe contest;
• Publish a “Why did you decide to go vegan?” survey;
• Add motivational quotes from famous vegans;
• Make a selection of delicious and simple vegan dishes;
• Post cooking lessons in the feed.

Or you can post this cheeky template because sharing a few laughs goes a long way.

Black Friday

“Black Friday” — the period from Friday to Sunday at the end of November, when most stores give large discounts — from 40% to 90% to attract as many customers as possible to the stores. It’s one of the greatest November social media ideas! 

Use a layout that includes black and one of your brand colors as the image. In the text on the picture, write “Black Friday.” Write down the terms of the action: the discount, the conditions for receiving the discount, the dates of the action, and so on. 

You can use the following ideas:

• congratulate your subscribers with the beginning of the selling season;
• make a good offer in honor of the holiday;
• Write an article about common mistakes when buying on sales.

Well, or you can just use the ideas that we described in this article!

Dia de los Muertos

Día de los Muertos (or Day of the Dead) is a centuries-old tradition that has not been eradicated. The history of the holiday goes back to the Maya and Aztecs. Their beliefs were closely tied to the rituals of death and resurrection. The locals (before the conquest of Mexico by the Spanish) often kept real skulls of the dead in their homes as symbols of death and resurrection.

In modern society, the Day of the Dead symbol has become the zinc etching “La Calavera Catrina” by Mexican artist José Guadalupe Posada. He depicted a woman with a skeleton face dressed in fashionable clothes and called her “La Calavera Catrina,” showing that the rich and stylish are just as mortal as everyone else.

Honoring the dead is important for many American residents — why not celebrate this day with them!

Thanksgiving Time

This month, your users will be bombarded with Thanksgiving Day sales. Here at PromoRepublic, we believe the true meaning of Thanksgiving is in sharing gratitude with your followers by posting inspirational, educational, and amusing templates. Of course, we will also have promotions to suit your business needs.

Gobble, gobble

Are your users all making the same Thanksgiving delights? Why not ask them to leave a comment – maybe they are doing something different and can spark inspiration for other fans. Or engage and ask for recipe ideas! Make a contest and award the post with most likes. #BlessThisFood #ThanksgivingFeast

Wobble, wobble

When the eating is all said and done, it’s time to wobble to the couch and turn on their favorite movie. After all, Thanksgiving is all about Family Time! Ask your fans for their favorites. #MovieTime #Stuffed

Also, offer your audience a list of the best and most time-tested Thanksgiving movies. For example:

• Alice’s Restaurant
• A Family Thanksgiving
• You’ve Got Mail
• August: Osage County
• National Lampoon’s Holiday Reunion
• For Your Consideration
• Home for the Holidays
• A Charlie Brown Thanksgiving
• Addams Family Values

Let us give thanks

With so many products/services out there, we all need to count our blessings to have loyal customers. A perfect way to show your gratitude is by giving back to them. So why not offer a discount to your biggest fans! #ThankYou

To your health

Who knew Thanksgiving Eve was the night that bars all over the U.S. made a killing! It seems everyone is getting ready for Family Time and needs the courage to face them! Ha! Ha! Encourage your followers to be safe on the roads. And if you are a bar/restaurant, why not offer free drinks or ½ price on holiday drinks. #Cheers

NOVEMBER IS ALMOST HERE. OUR BUSINESS OBJECTIVES NEED TO BE STEERED TOWARDS HOLIDAY CAMPAIGNS. CHANGING YOUR FOLLOWER’S MINDSET IS KEY, AND IT’S A GOOD IDEA TO START NOW.

If you don’t see anything that suits you, be sure to let us know! We have professional designers on hand to create social templates for your needs. And, of course, any questions, comments, or concerns are welcome. It’s always important to take every opportunity to attract new customers, whether it be by using your own creativity to design content or by saving time and using the PromoRepublic library to find customizable content that works for you.

The post November Marketing Social Media Ideas [2021] appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.