And we want to talk today about what you can post on social networks, and where you can find more social media post ideas.

Where to get social media post ideas?

The standard approach — brainstorming and others

Methods of generating topics for articles were invented many years ago, and there are many. Brainstorming, unconscious writing, drawing, meditation, sleep and rest, walking in the woods, observing birds and animals, classical music… Everyone finds their own methods for awakening the creative unconscious. You can do it yourself or google something like “how to find a topic for content” and get hundreds of sites where authors have collected different content ideas. If we reduce them to a shortlist based on our knowledge of what goes best on social media, we get options like this:

• Short tips on the topic of your product or service.
• Industry news + invitations to the discussion.
• Selections of posts/articles.
• Topical videos that are of interest to the audience — even if they’re not yours.
• Photos of company employees.
• Thanking subscribers for something.
• Congratulations on the holidays.
• Answers to frequent questions.
• If you don’t have any other ideas, use these, they work!

Inspirational approach

There’s a network you can log on to in the evening and sit up until the first roosters. It’s Pinterest.

This site has such a recommendation system that you can surf through the pics endlessly. But in general, it’s a service not for storing pictures but for storing visual bookmarks. Almost all of the images are linked to the site where they are located. Most often, these are thematic blogs or online stores. Online stores can be ignored, but theme blogs are your helpers in finding ideas for content.

All it takes is patience. How does it work? You write about online marketing. You find an article on the topic by keyword — and you can do a lot of useful things with it. Translate and print with authorship (this is called content curation), take just the title and divulge the topic yourself, make a summary of the article and argue with some of its theses. And the great thing about all this is that the more you keep picture bookmarks on your boards, the more interesting the network will offer you.

Google Trends

Follow the news: react to current events with jokes or helpful material. You can find such events in the trends of any platform (for example, all current events are discussed on Twitter and can be found in the Trends tab).

Google Trends is an excellent way to find out what users are discussing on the web today — firstly, it’s your profession to be aware of high-profile topics, and secondly, you can find newsworthy topics that are relevant to your brand. And from them, you can get ideas for posts.

User surveys

Ask your audience what they’re interested in — that way, you’ll both get engagement and gather ideas for posts, which you convert into a list of topics. Offer to write ideas for posts — or problems with your community’s theme — in comments or responses to Instagram polls.

Discussions

The topics that get the most response from your audience — and therefore engagement in the community — are the ones that bother users. And what bothers people, they actively discuss. This can serve as ideas for posts. It’s pretty simple. Keep track of such discussions in comments in competitor communities, forums, and related sites.

Competitors

Track and analyze your competitors’ publications. You’ll understand which topics work best, which contest mechanics produce the best engagement, and which, conversely, don’t work. This way, you’ll have plenty of ideas for posts of your own that you can publish with a greater likelihood of their popularity.

Old publications

Scroll through your feed, refer back to your old content plan if you had one. You can re-post with updated data. Also, old articles can help you gather interesting comments and questions from users. They can become new publications. Very often, subscribers will throw up interesting topics on their own. You have to watch carefully.

What do I post on social media?

In all of our projects, we use essentially the same approach:

• Attraction
• Warming up
• Selling

There are times when a business account has an audience that likes and comments but does not buy. Selling content presents products to subscribers, generates interest, and encourages them to buy.

It is important to approach the creation of selling content for social networks creatively: try the formats, see the result, and consider the effectiveness. We use all the content formats suggested in this article in our projects, and we are sure of their effectiveness.

Types of selling content

The main types of content that we classify as selling content:

• discounts
• promotions
• reviews
• selections
• announcements
• presentations

Discounts

Discounts are an important social media promotion tool for merchandise businesses in highly competitive niches targeting the mass consumer.

Often even a small discount becomes a deciding factor for customers.

When writing discount offers, consider:

Your competitors’ approach to discounts and the specifics of niche pricing, the peculiarities of your business processes, the size of the final profit, taking into account all sales in action. 

IMPORTANT: discounts should increase profits through the projected increase in sales, not reduce it by reducing the check while maintaining or lack of growth in sales. Therefore, you should always carefully calculate them and analyze the results.

Let’s consider the options for discount offers.

Time-limited discounts

• Weekend Discount

Every weekend, we can offer customers discounts on a new product that are only valid on those two days. This way, you encourage your audience to buy it now because the following weekend’s discount will be on other products.

• “Only today” discount

This can be a significant discount on an item or category of items that last only one day — it’s like we’re saying to subscribers, “Buy at this price now or never.”

• Long-term discount

Run long-lasting promotions for major purchases this way. This approach works well in the furniture niche. For example, you can run a month-long discount on kitchens or bedrooms in the furniture niche. For other niches with a high average check, that’s okay, too.

These types of purchases are not made spontaneously; you have to prepare for them. It would be foolish to lose a customer because you run a promotion from the 15th to the 18th, and their salary comes on the 20th.

• Holiday discount

A good example of situational marketing is a holiday discount. Most purchases are made just in time for the holidays, so you can’t miss out on the major ones: Halloween, New Year’s Eve, Christmas, Fourth of July.

• Event-driven discount

You’ve been promoting an event for a long time — attracting participants, warming up with useful content, and closing on a sale. And now the audience is here, so sell!

Create a good short-term offer and get results.

• Discounts for specific segments of the target audience

Narrowing your custom audience to a specific segment works well. So people will recognize themselves as the hero of your publications, will associate their needs with your product. And then it will be quite easy for them to make a decision about buying your product.

Discounts on individual products

• Discount on goods of a particular manufacturer

Most often, these kinds of discounts are done as a joint promotion with a manufacturer or distributor of goods. They allow you to attract a new audience, increase demand and increase profits and therefore are beneficial to both the supplier and the seller.

• Discount on seasonal goods

Discounts at the peak of the season? Such a move won’t just fulfill your sales plan. It will seriously strengthen your customers’ loyalty to you.

• Single item discount

This technique is often used to promote a new item, to increase sales of best sellers further, or — on the contrary — when selling items in low demand and take up space in the warehouse or on display.

When selling new products, don’t forget to collect feedback so that you can then use it in a warm-up to generate demand and increase sales at full value.

Discounts for targeted action

• Discount for users of other marketing tools

When you have an additional task, such as promoting a mobile app, inviting to an event, subscribing to another social media account or messenger, use this format.

This way, you can kill two birds with one stone: increase sales and increase the effectiveness of another marketing channel.

• Early booking discount

Early booking discount is suitable for tour operators, event organizers, narrow audience merchants, and several other niches.

This way, you can get the money you need to produce a product or organize a service in advance.

In addition, you actually form a preliminary list, which allows you to estimate the demand for the product.

• Sales

The task of an offer with a big discount is to attract buyers’ attention and make them go to your site. After all, their choice may not stop at the super discounted model but at a more expensive option from your assortment.

Special discount formats

• Discount for a certain amount

Show the discount amount not in percentages like most competitors, but in absolute numbers. This way, the user will clearly see the amount they will save.

Combining a discount with elements of engagement and warming up

• Discount for answering a question

If the standard discount approach is losing popularity, shake up your audience in an original way. Choose a question so that it’s close to the business topic, but it’s not too complicated or special.

Promotions

Promotions are special offers where the emphasis is not on reducing the cost of goods but on obtaining an additional bonus. Often such ways of stimulating sales work better than discounts because they help to increase the average check and/or free the warehouse from goods of low demand.

A gift to the main product

• 2 goods for the price of 1 (3 for the price of 2, etc.)

Offer customers two items for one price: for example, the more expensive item on the check. This method attracts those who want more items at a better price and increases the average check.

It is better to use this format to increase sales of low-priced goods.

• 2 is cheaper than 1+1

This is a variation of the previous promotion, but there is a difference. It’s better to hold it when the goods in the check are relatively expensive, and the price of the items is about the same.

• Accompanying goods as a gift

This is another kind of 2-for-1 promotion, but with an emphasis on the presale of related goods or services. Customers are often looking for a comprehensive product of several items.

The gift will be an interesting offer for subscribers at a low cost. At the same time, you’ll make money on the sale of the main product at full price.

• A gift for purchase right now

Incentivize a purchase by offering the customer to get “something else.” And the gift can be a product from the company’s assortment.

• Bonuses for purchase

This is a variant of an intangible gift. We offer additional client services for the purchase of “here and now.”

• Participation in a drawing for a purchase

An additional incentive to make a purchase decision can be a time-limited advantageous offer: for example, participation in a raffle or the next promotion.

The customer is interested in getting even more value, and we increase the likelihood that he’ll come back to you again.

Cashback for a purchase

A purchase bonus can also be arranged in the form of a cashback, similar to bank settlements. This technique can be used if customers react weakly to the words “discount” and “bonus.”

• Additional services for a purchase

Free shipping or installation is an effective marketing tool that also often becomes decisive in the choice. It’s essential for selling large items: furniture, refrigerators, washing machines, and other large appliances.

Free shipping is best offered when you reach a certain purchase amount so that logistics costs do not lead to losses. In addition, if a person is a little short of the minimum order, he is likely to buy something else to take advantage of this option.

• Situational promotions

Don’t forget to give a “reason” for the current promotion. After all, although people buy on emotion, they want a rational explanation for the current conditions. Do you have the 33rd item in a particular category sold? Make a promotional offer in honor of it.

Product reviews

Reviews are essential for warming up (they help us remove objections) and selling (they show the product face).

The technique is quite simple: we choose one product (or category of products) and present it. This can be either a text description or a short video with a demonstration.

The reviews can be combined with discounts and promotions or created separately from them.

• Product of the week

Choose the product you’ll be talking about all week. You can review each of its features in a separate post and include that product in the selections.

• New product reviews

Talk about additions to the range or announce them by suggesting pre-orders.

• A product in use

Show how to use your product in the real world. And if you give variation, great! That way, potential customers can try it on and see how it will fit into their reality.

• Relevant product

Tell your subscribers why everyone should have this exact product and offer to buy it right now.

• The choice of an influencer

People tend to believe in famous personalities. They want to be like them. They want to “try on” their lives. This format is most often used by big brands, which choose famous people as their ambassadors.

But there is another option: to monitor the publication of stars in social networks and events from the star chronicle. You can always find the right shots there.

Product selections

Product selections are a way to present several products at the same time and allow users to buy them: follow a link to a landing page, an online store, or write a direct message.

The choice of criteria by which selections can be assembled is endless and depends only on your creativity and assortment.

Selections can also be in text + image or video formats.

Selection by a certain principle

• Selection of products by color

Customers are bored with the classics, and you have stale bright goods? We gather the corresponding selection, think out and announce the reason and let’s get to the sales!

• Selection of goods in a certain style

Customers bored with the classics, and you’re stuck with a bright product? We gather the appropriate selection, think up and announce the reason and let’s move on to sales!

• A selection of goods in a certain style

Show the richness of your assortment with your own eyes. Then everyone can find exactly what they need.

• Selection of goods by price

Holidays are coming soon, and everyone will buy gifts? Or just want to please and pamper yourself, but not to empty your wallet?

Make life easier for your subscribers by offering them a ready selection of options. One post can include items up to $100/200/500.

• Selection of goods for a specific purpose

You can find several products with a common attribute and collect them into a selection: this works for the sale and gives users interesting information.

• A selection for a comprehensive solution

Help customers overcome the difficulty of choosing — give them a ready-made solution. For example, a selection of furniture for a baby’s nook would include a table, chair, and shelf in the right style, while a ready-made bow for a formal outing would include a dress, shoes, and a bag.

Tops

• Bestsellers

Do you have an obvious sales leader? There’s a reason for that! Surely this product is very easy to use and ideal in terms of value for money. So tell as many of your potential customers as possible about it.

• Top products in the category

A kind of top, which presents the sales leaders in one single category.

• Top products with discounts

Another kind of top, where we focus on the best deals on products in the range.

Comparisons

Product comparison is another type of selection, where the reason for the presentation is to compare products with each other. Comparisons can also be made according to different criteria.

• Battle of the goods analogs

This type of selection in the form of a game helps users choose favor of a particular product. Talk about the pros and cons, features, and uses of each and bump them together.

• Want/Can

The “want/can” format works great for selling inexpensive analogs of premium products. Show the original and the product of your range, which can replace it.

Presentations

Presentations show the product face to face and create a desire to buy. Most often, they present new items in the range. But not only.

• Premiere of a new product range

When a new product enters the range, it’s a great excuse to announce it to your subscribers. You may find someone who wants to buy it right away.

• Last chance

When a product is new and moves out of the line, it’s the last chance for users to buy it.

Announcements

• New product announcement

Prepare for the premiere of a potential bestseller in advance: prepare your audience for the premiere with a chain of warming posts indicating the timing of the premiere and the features of the novelty.

• Schedule of events

This format is suitable for businesses that work by appointment — these are many areas of the service industry. Event planners can also use it.

So that was a selection of 42 social media post ideas. And just in case you want more themed options, here is a selection of our articles for you!

By months:

Social Media Post Ideas for September

Social Media Post Ideas for May

Social Media Content Ideas for June

Social Media Content Ideas for July

Social Media Content Ideas for August

October Social Media Marketing Ideas 

By events:

Black Friday Social Media Post Ideas

Social Media Day Post Ideas

By niches:

Real Estate Social Media Post Ideas

Social Media Post Ideas for Insurance Agents 

By holidays:

Social Media Posts Ideas for Labor Day

Friendship Day Social Media Post Ideas

Instagram Post Ideas for International Cat Day

Halloween Social Media Posts

Fourth of July Posts ideas

Happy Fathers Day: Creative Facebook Post Ideas

The post Social Media Post Ideas for Business appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

There is a simple formula that will help you to calculate the engagement rate. Let’s take Instagram as an example. 

Engagement Rate = (Likes + Comments) / Followers x 100

So, how to understand whether your engagement on Instagram is good? There are industry standards by which you can check your results: 

• Less than 1% = low engagement rate 
• Between 1% and 3.5% = average/good engagement rate 
• Between 3.5% and 6% = high engagement rate 
• Above 6% = very high engagement rate 

Instagram

An engagement rate on Instagram between 1% and 3% is ok. It is the average result we can see on most profiles. If your engagement rate is higher than 3%, it means that your audience is very engaged and reacts a lot to your content. If it’s below 1%, people are not very interested in what you are trying to show them. 

Facebook

If we talk about Facebook, the reasonable engagement rate is 1-2% because Facebook’s filtering algorithm, EdgeRank, only shows your posts to about 16% of your total followers. With that in mind, it’s not surprising to see such a low engagement rate to be considered as good. 

LinkedIn

You can easily calculate your LinkedIn account engagement rate by dividing post interactions by your total number of followers or by the number of post impressions. A good LinkedIn engagement rate is around 2%. Yes, it may be similar to Facebook, but we need to remember that we calculate by post and not by time period.

Twitter

A good Twitter engagement rate is considered to be 0.02% to 0.09% for each Tweet. The average rate in 2020 was 0.045%, and the average number of tweets from a brand was 5-6 per week. 

To calculate your Twitter engagement rate, you need:

• Likes + comments + retweets
• /number of followers
• /total number of tweets

There are a lot of things that influence the engagement rate on social media. For example, the exact time of posting, posting frequency, the number of followers, hashtags, content quality, and platform algorithms. So when you are deciding how to improve your engagement, make sure you consider it all. It’s an important metric to consider and should not be ignored when gaining new followers and growing your business’s social media accounts.

The post What Is a Good Instagram Engagement Rate? appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

What are users interested in?

How a car brand communicates with its audience on social networks depends on many factors: on the positioning of the brand, on the tasks the brand sets itself, on the target audience itself. Nevertheless, the friendlier and less formal the brand communicates, the more response it gets from its followers.

Another essential characteristic of successful communication is the presence of a humorous component in the maintenance of communities. Of course, the news and technical characteristics of cars are interesting for both current and potential subscribers of the brand. Still, people visit social networks first of all to have a rest, and, besides, posts with good humor have viral potential and will spread on the Internet.

In general, when conducting social networking in the auto dealership field, as in many other areas, a bright and attractive picture and a short but concise text are valued. Images for this format are either provided by the brand from its own photobanks or, alternatively, UGC content (user-generated) is collected, and separate photoshoots are conducted.

Useful Material 

Facebook is ideal for sharing the latest information and expert tips relevant to your audience. Inbound marketing is based on valuable material that informs, inspires, and educates. Many car dealerships also have a blog that contains many interesting facts about the auto industry. So why not share them with your followers? By posting a beautifully designed article post with a link, you can get new visitors to your site while providing valuable information.

Meeting the employees 

Buying a car is an exciting process for many customers. Psychology dictates that people want to know who they are dealing with. A faceless business is very difficult to trust. People are more willing to go after a person rather than a brand. With this in mind, use Facebook to introduce your co-workers to potential customers. Take a quality photo of your employees with written details that explain their role in representation in a fun and friendly way. Or you can go one step further and make a video that allows the employee to introduce themselves to future clients personally. Employees can also talk about their hobbies, professional experiences, and what motivates them most at work.

Social responsibility posts

Many automotive brands are looking for ways to continue operating in a crisis and help society cope with new challenges, such as Covid-19. Show your audience that you share the common burdens, as the focus of social responsibility has shifted to fighting the virus as a clear priority. The involvement of every business in solving problems facing the entire community has never been more relevant. You can tell your audience, for example, how you organized vaccinations for your employees. This type of automotive Facebook posts is not only engaging but also shows you as a responsible company!

FAQ

In online consulting, clients may often ask the same question. And such questions pile up. It makes sense to create separate posts with detailed answers to them—you can even divide them by subject to collect many posts. Of course, these questions need to resonate with the business because the main task of a commercial profile is to promote a product offering. For example, talk about the guarantees you provide, your payment system, what brands you represent, etc.

Feedback 

You don’t have to create your own content to promote a business account on Facebook. Sometimes users can do it for you. A satisfied car owner can take a photo of the purchased model near their home and share it with you, as well as add a few words about your service and their impressions of working with you. All you have to do is make the post and share it on the company page.

Contests 

Grab the attention of existing customers and get new ones by running contests or giveaways on Facebook. Increase engagement by leaving a comment, so people can enjoy interacting with your brand and get something out of it.

Surveys

Another effective way to boost profile activity is to publish content with a survey. You can link the survey to a business topic, for example: What color car do you like best: black or gray? Have you already ordered a test drive at home? You can also use hot topics. Followers want to feel involved and get a chance to voice their opinions. But creating surveys like this requires caution and thoughtful content.

Help with choices 

Don’t assume that your potential customers know everything about cars. Sometimes even the most trivial things at first glance cause them a lot of questions: What model is best suited for a family of 5 people? What extra features should I choose for my car? What car is suitable for a novice driver? Unlike the answer to a frequently asked question, such a post helps the client with a purchase, pushes them to it, in some way replaces the consultant. It’s worth keeping in mind that this is not a story about the business but quite a detailed action guide. This is a very useful type of Facebook posts.

Be open and friendly

Openness in SMM is the new black. By getting closer to the people, many companies have long reaped the benefits of customer loyalty. And even if you’re not ready to publish your annual report to your audience yet, be open in your communications. After all, social networks are designed to get closer and erase the boundaries between the customer and company.

Down with the formal answers—become friends with your client.

Engage in dialogue, respond to comments, ask questions

Communication with your audience won’t come out of anywhere. It needs to be developed. There are plenty of tools to help you make this happen: interactives, infotainment, and especially questions at the end of posts.

Show your audience that you care about their opinion—ask them about a new car, their favorite car brands, or experiences with specific models. By the way, it’s also a way to get valuable feedback.

And if a follower comes with a question in the comments, don’t ignore it under any circumstances. Even if you’ve delivered the question to the appropriate department, notify the person. Assure them that a solution is on the way. After all, few people like waiting.

The bottom line

So, those were the top 8 ideas for automotive Facebook posts. We hope this article was helpful for you, and that these ideas will bring you many new satisfied customers!

The post Automotive Social Media Content Ideas appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

1. PromoRepublic

PromoRepublic is a powerful social media marketing and management tool that will help you work with all your social media pages, simultaneously, in one place. You can significantly save time and money while building an impressive brand experience and customizing your service with your logo, colors, and website domain.

The White Label tool from PromoRepublic offers:

• Improved collaboration with your clients and teammates in a limited client interface to get notifications, comments, and approvals. 
• More than 100,000 editable and ready-to-use templates and visuals from more than 20 industries, or your own visuals from scratch with access to 200+ fonts, shapes, and banners.
• Automated scheduling and smart posting with the best scheduled time for every post, depending on your industry, type of info, and social network.
• Detailed ready-to-present reports for your clients with all the work results, insights, and essential metrics. 

Pros:

• Scheduling, calendar view, and best posting time recommendations;
• Page connections for multiple social media links;
• Educational webinars and other content on how to get the most out of the product;
• A great library of editable posts and post ideas.

Cons:

• Doesn’t integrate with 3rd party plugins or apps;
• No video content and templates.

Book a demo and learn more about branding, design, hosting on your website domain, customized emails, and onboarding training. 

2. SERanking

SERanking is an all-in-one SEO analysis and marketing tool that offers real-time ranking positions of the website’s keywords across major search engines, SEO/PPC competitive research, in-depth website audit, backlink checking & monitoring. You can:

• Use your own domain/subdomain without a single link to SE Ranking. 
• Add and manage users with custom access to rankings section, website audit, performance-based invoicing, and other SEO facilities.
• Set automated or manually generated reports to be sent from your corporate email (use your own SMTP server if preferred).
• Choose your new domain color scheme, upload a custom header and footer. Use your logo at the newly created domain, reports (.html, .pdf or .xls) and emails.

Also, your selected domain needs no hosting – it just needs to be in your domain registrar account. And the best part is, that all these features are absolutely free as it is already included in your pricing plan.

Pros:

• Easy and accurate ranking tool;
• Reporting tool with autoreport and manuals to easy check SEO progress;
• Website audit and changes monitoring;
• Lead generation widget.

Cons:

• You have to pay an extra to access some of the tools;
• A little too much information and features for new users;
• No 24\7 support.

Create accounts for your employees, colleagues, or clients with custom access to the following sections: analytics & traffic, tools, website audit, competitors, marketing plan, backlink monitoring & checking, performance-based invoicing, reports.

3. Netpeak Spider

Netpeak Spider is a desktop tool for a day-to-day SEO audit, fast issue check, comprehensive analysis, and website scraping. It is used for in-depth SEO analysis, custom scraping of website data, website analysis after implementing changes, analyzing competitors’ promotion strategy, audit in a few clicks to quickly evaluate the state of the project, getting full site structure, working with huge websites (100K+ pages), collecting data for diverse research, and exporting comprehensive reports about optimization progress.

Netpeak Spider white label feature helps generate a site audit report in PDF with key aspects of SEO on-page analysis equipped with diagrams and graphics with your logo, contacts, and recommendations for a client or a team. White-label reports that allow branding is a Pro feature of Netpeak Spider, so the price starts from $39/month, $31.20/year, or $23.40/3 years. 

Pros:

• Crawling data and metrics from every webpage on a website;
• Building tree with a calculation of internal page ranks;
• Get a report with different technical errors;
• Performance report.

Cons:

• No version for macOS;
• Only desktop version of the software.

4. Mention

Mention is a convenient white-label tool for monitoring the web, social listening, and managing social media. It helps monitor over 1 billion sources across the web daily, including press articles, review sites, forums, and blogs. You can check and make sense of posts across social media, filter and analyze data from Twitter, Facebook, and Instagram, draft, schedule, and publish posts from multiple channels.

Pros:

• Easy to use Dashboard;
• Great customer support;
• Fast search through tons of info.

Cons:

• Needs search set up for proper work;
• Gathers only mentions from the day you start to use Mention.

5. Monday

Monday is a visual platform for managing any projects and tasks. It is straightforward, intuitive, and helps create an optimal workflow in minutes. It has 200 ready-made templates based on the experience of real teams, and a convenient visual interface will allow any team member to quickly get involved in work without training.

It all starts from the board. Groups, items, subitems, and updates are synchronized in real-time to keep everyone in the context of changes across projects, workflows, and any other tasks. Status buttons show current team progress, and all updates are tracked on one screen. Send notifications to team members, add files and link boards to make it easier to track the situation. Save time, streamline processes and projects, control all moving parts. Kanban boards, calendar, timeline, Gantt charts, maps, forms, workload graphs, and master spreadsheet present your data in various formats. 

Pros:

• Easy access and easy management;
• Excellent for client follow-up.

Cons:

• No mass drag and drop;
• Lack of Social Media integrations.

6. ActiveCampaign

ActiveCampaign is a reliable, powerful, and dynamic MA and CRM automation platform. It gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences by automating many behind-the-scenes marketing, sales, and support processes.

ActiveCampaign’s white labeling options can add value to an agency account, as well as an average customer. Enterprise account holders can change a lot of things about ActiveCampaign, including:

• Custom domain – Change from [name].activehosted.com to [name].[company].com.
• Logo Rebranding – Replace ActiveCampaign logo.
• HTML/CSS Rebranding – Modify button colors, borders, font colors, font size, and much more.
• Add/remove buttons and other options – Coding accomplished by the agency.
• Remove all references and links to ActiveCampaign.

Small business account holders can also customize some, but not all, options.

Pros:

• Ease of use – well-designed and intuitive user interface;
• Affordable – pricing starts at just $9/month with no upfront setup fees;
• Zapier Integration;
• Automation split testing – (to test entire sequences against each other, rather than just test individual emails);
• Machine learning – (predictive sending, predictive content, and predictive win-probability scoring of leads).

Cons:

• Difficult to navigate throughout Reports;
• Support is quite spotty.

7. Weblium

Weblium is a white label AI-powered website builder that allows users without design or coding skills to create a complete mobile-friendly site. AI Supervisor keeps an eye on the design consistency, while 200+ blocks adjust perfectly on all screen sizes, including mobile.

The logic for creating sites in Weblium is the same as in WordPress. There are blocks, columns, and rows that help any untrained user to create great pages. Once the site is created, Vebium takes care of all updates and security issues. In addition, there are SEO tools out of the box that allows you to add meta tags and alt-text for images or change page URLs. 

Pros:

• Easy for beginners;
• A lot of design options.

Cons:

• Lack of integrations with email automation tools and CRM systems;
• Lack of templates of basic niches.

8. Duda

Duda is a low-code web design platform with powerful team collaboration and client management tools. It is suitable for web professionals and agencies of all sizes for building and managing websites at scale. Duda platform enables building feature-rich websites that are perfectly suited to desktop, tablet, and mobile and automatically optimized for Google PageSpeed.

The platform provides web professionals with a combination of unique tools for importing a client’s existing content from across the web or any structured dataset directly into a website template. An intuitive drag-and-drop interface enables you and your team to build pixel-perfect websites with no need to code. Web design assets can also be shared across an entire team. There is more to building websites than just design and development. Duda offers various tools for collecting customer feedback, securing your sites, and reducing time to publish.

Add your brand to all of these areas:

• Client login screen;
• Website builder;
• Website preview tools;
• Roles and permissions;
• Client dashboard;
• On-the-go editing;
• Template gallery;
• Email communications;

Pros:

• Simple website builder with slick and easy templates;
• Has plenty of apps and widgets to use;
• Customization is enough for people at a beginner or intermediate level.

Cons:

• No free pricing plan available, and other pricing plans are quite expensive;
• SEO tools are lacking compared to other website builders.

9. Moosend

Moosend is a powerful email marketing platform with smart features, marketing automation, and an awesome user interface. Use it to manage multiple email campaigns and mailing lists and design and send responsive newsletters created on the built-in campaign editor. Upgrade your marketing campaigns with intelligent email automation, personalization tags, landing pages, subscription forms, and meaningful campaign reports. Agencies sending out their newsletters using Moosend can replace everything using their own details so that nothing gives away that you are using their super cool email marketing services. 

Pros:

• Low cost;
• Fast email delivery;
• Modern and easy to use UI;
• Full integration with eCommerce platforms;
• Quick and helpful support team.

Cons:

• Support hours limited to some countries due to the time zone gap;
• Templates styles need to be more modern.

10. Lumen5

Lumen5 is a white-label video maker tool for social media marketing. With its help, you can create videos from your existing content and make videos a regular part of your marketing strategy. It allows creating white label social videos automatically by analyzing the text through AI and putting music, video, and images together accordingly. 

When you work for multiple clients, you may see a problem with having to change settings each time you produce a video for a different company. Lumen5 allows you to create Brand Presets where all these specific settings are stored. You then simply have to choose the correct one, and you’re ready to roll. If you work in a team, you can invite as many others as you need to work on your videos, speeding up the workflow considerably.

Pros:

• Web-based video editing service;
• Collection of royalty-free media;
• Great automatic features.

Cons:

• No image or sound editing features;
• The maximum video length is 5 mins.

11. Voucherify

Voucherify is a white label referral program. It helps you go beyond basic refer-a-friend programs and introduce personalized and customized referral campaigns into your apps and websites.

With this white label software, you’ll get:

• Fully integrated and ready-made solutions;
• Branding and customization options;
• Easy features customization with flexible API and SDKs.

You can connect with customers via any channel and any device and manage your referral program budget. For example: precisely define when and how the referrers get their rewards, set up its expiry date, analyze trends with built-in referral analytics, track marketing channels to better understand what drives performance, and test several referral scenarios in A/B experiments to find an optimal referral strategy.

Pros:

• Fully integrated and ready-made;
• Branding and customization options;
• Easy features customization with flexible API and SDKs.

Cons:

• Slightly quirky UI for handling downloads in the dashboard;
• The search tool is case-sensitive and does not search partial codes.

12. DashThis

DashThis is an automated marketing reporting tool created to help marketers save hours of work and create their reports in the blink of an eye. Customizable dashboard with 34+ connected integrations and custom-data manager, dashboard templates, creation and edition service, and sharing possibility. 

Pros:

• Displaying data in a clear and aesthetically pleasing way;
• Integrating with most of the systems you use on a regular basis in web design and digital marketing;
• Allowing you to quickly create new charts/graphs/reports for clients.

Cons:

• Some integration issues one in a while;
• No offline-reporting capabilities or sending PDFs through email;
• Limited chart types.

13. Pics.io

Pics.io is the all-in-one cost-effective DAM solution for distributed teams. It helps you store all your digital assets in a centralized library: easily accessible at any time, and simple to search and share to work productively. 

What can you do with Pics.io:

• Maintain an easy-to-use, centralized digital library;
• Aggregate every media asset into one accessible location and make them easily discoverable for any team member;
• Access to the right content, at the right time at any place;
• Ensure the latest files, content, and design are on-brand, compliant, and up-to-date;
• Enjoy unlimited storage on top of your cloud storage.

White-labeling allows you to create your own signup and login pages for your teammates to recognize and feel a connection with your brand. You can create a custom domain name to match your brand, customize websites with your logo and colors. 

Pros:

• Seamless linking to Google Drive;
• A familiar process to upload files;
• Good customer support and an easy onboarding process.

Cons:

• Not a full-featured DAM solution;
• The interface is rather bare-bones;
• Limited options on websites to display assets.

14. InvoiceNinja

InvoiveNinja is an open-source invoice, expense & task management platform that helps you create email invoices, track payments and expenses, and time billable tasks & projects for clients. 

The full list of features include:

• Invoice and auto-billing;
• Online payments;
• Quotations and proposals;
• Streamline workflows;
• Time-track work;
• Expenses and reporting;

You don’t need to stick to common pricing options. There is info on the site that if you self-host, you don’t need to pay any monthly fee to use the Invoice Ninja platform. If you choose to white-label your invoicing (i.e., remove all Invoice Ninja branding), the fee is $30/ year.

Pros:

• Works out-of-the-box;
• Functionality and flexibility;
• Great support.

Cons:

• Lack of integrations;
• Recurring invoices can be difficult to use and understand.

All these tools will help your agency not only become more efficient, streamline and automate many processes, but also increase the cost of your services. You can easily choose one or several services and programs, find a convenient cost and test it. Many of them have free plans or trial periods. More details on each white-label tool can be found on the websites with the links provided.

The post Best White Label Tools for Agencies appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

Indeed, ignoring such a treasure as white label tools is a crime. They are simple, easy-to-customize, and some of them are free (or at least partly free). Most marketing agencies are already using a pack of tools to manage their business, so you should own a couple as well not to trail far behind. The time has come to equip yourself with an arsenal of mighty tools! To make it easier for you, we have prepared a detailed list of instruments you can use to boost revenue and optimize the way your team works. Let’s get started!

Summary of our picks: Top White Label Marketing Tools in 2022

1. 1. Best for social media marketing: PromoRepublic
   2. Best for SEO services: SE Ranking, Agency Analytics
   3. Best for brand image establishment: Mention, Synup
   4. Best for CRM: Sendible
   5. Best for data gathering and reporting: Dashthis
   6. Best for marketing automation: Mautic

How to choose the right white label marketing tool?

Tools listed below are diverse – they are used for different marketing purposes. That is why, it is important to arm yourself with the right ones, those that meet the needs of your business and your customers’ demands. White label digital marketing services could provide various services, such as SEO, PPC, social media marketing, blogging, conversion optimization, and more. First, the pack of required tools depends on the scope you span. Second, you should analyze your work processes efficiently. 

In general, everything that could be automatized should be automatized at least partly – this is the main rule of the modern digital market. Following this formula, you have a chance to avoid project protraction and numerous human-factor mistakes. 

Top white label marketing tools to try out

1. PromoRepublic

Free plan: No | Free trial: Yes
Main goal: Social media management

PromoRepublic is a multifunctional social media management and white label marketing platform. With its help, agencies and marketers can easily optimize their SMM activities. The pack of features presented by PromoRepublic includes instruments for posts scheduling, content creation, and performance analysis. Also, the tool can boast of a huge library of templates, where marketers and SMM specialists can find numerous ready-made templates with high-quality images. Aside from a rich collection, the scheduling and analytics features will suggest the best time to publish your posts, so that thousands of eyes will see them.

Pros: 

In-built image editor

Great branded reports for your customers

Advanced analytics with the most important metrics

Cons:

No scheduling for Instagram

Best for:

Professionals and small businesses

Works great with different social networks, including Facebook, Instagram, Twitter, Pinterest, and LinkedIn

Pricing plans:

Standard – $49/month

Professional – $99/month

Enterprise – custom pricing

2. Sendible

Free package: No | Free trial: Yes (14 days)

Main goal: Social media management, CRM 

Sendible is a multi-purpose tool for social media/email/SMS marketing, CRM, targeting and retargeting, automation, and others. Its wide suite of features and tools can cover most of your white label needs. The best thing about Sendible is numerous customization opportunities, which allow you to rebrand onboarding processes to your preferences and create multiple accounts. 

Also, the app works perfectly to help agencies tailor social media strategies for brands. You can use it to manage several social media platforms at a time, like Twitter, Instagram, Facebook, and LinkedIn. Sendible creates clear and precise reports to let you provide your customers with concrete numbers and results.  

Pros:

Convenient interface

Content recommendation engine 

Predesigned report templates for your customers

Cons: 

Not all metrics are covered in the analytics

Best for: 

Professionals, medium and large businesses

Suits for different social media platforms  

Pricing plans:

Starter – $29/month

Traction – $99/month

Growth – $199/month

Large – $299/month

3. Agency Analytics

Free package: No | Free trial: Yes (14 days)

Main goal: Customers’ campaigns reviewing, tracking, and reporting; dashboards  

Agency Analytics lets you create and customize dashboards for your customers. Not only you can track, manage, and interpret the results of your marketing efforts this way. Also, with neat branded reports, you will make your company look really professional and reliable. This one is great digital marketing software for agencies that strive for better revenue and brand name establishment. Custom reports may include numerous juicy features, like your logo, company’s name, etc. 

Pros:

Convenient all-in-one reporting app

A pack of advanced SEO tools

Cons:

No free packages, only a trial version
Best for:

Professionals 

Works for 50+ platforms to build branded dashboards

4. SE Ranking

Free package: No | Free trial: Yes (14 days)
Main goal: SEO 

SE Ranking is an SEO tool designed for white label goals. If your customers need some SEO assistance, this one might be a winning solution. Whether you are a SEO expert or webmaster, you can set up your or client’s domain by entering the name – no hosting required. 

SE Ranking provides numerous customizable tools for optimization needs. With its help, you can easily perform a website audit, track backlinks, monitor position ranking, etc. SE Ranking is a worthy SEO platform to add to your white label marketing arsenal.  

Pros:

Advanced rank tracking

Smart progress reports and manuals

Competitors traffic analysis (organic and paid)
Cons:

Low keyword ranking limits
Best for:

Professionals, small and medium businesses 

Perfect for white label marketing agencies focused on SEO services
Pricing:

Optimum – $39/month 

Plus – $71/month

Enterprise – $151/month

Custom – starting from $39/month

5. Synup

Free package: No | Free trial: Yes (14 days)
Main goal: Reputation management

When talking about white label tools, we usually focus on those for social media marketing, reporting, and SEO. Synup is pretty unique here – this app can be used by white label marketing agencies to improve customers’ brand awareness, brand image, and sales results. With its help, agencies can easily distribute and optimize content across various digital channels and improve content performance. 

Synup helps control and manage the brand’s online presence, research customers’ comments, and create positive service reviews. Synup’s dashboard provides performance metrics, profile, and review analytics. 

Pros:

Automatizes numerous processes and saves time

Insightful reporting

Worthy toolkit for an average price
Cons:

Confusing UI
Best for:

Professionals

Suits for social media marketing well
Pricing:

Starting from: $30/month

6. Dashthis

Free package: No | Free trial: Yes (15 days)

Main goal: Data gathering and reporting

Dashthis is a tool designed for marketing agencies that help customers improve SEO, SMM, PPC, etc. The application has a reach customizable dashboard with numerous widgets and features. All of your SEO, social media, and email marketing data can be united in one report to give you meaningful insight and a full picture of your efforts. Reporting is adjustable, convenient, and automated. To impress your customers, you can add their logo to reports, change fonts, headers, and add notifications. Dashthis will save a lump of your time if you are used to manual data collection and interpretation. 

Pros:

Intuitive interface 

Integrates with Instagram Ads, Google Analytics, and Mailchimp

Custom features for experienced users

All the important metrics included 

Cons:

Creates basic reports without advanced suggestions or forecasting 

Limited chart types

Best for:

Beginners, individual marketers and SEO specialists 

Pricing:

Individual – $33/month 

Professional – $109/month

Business – $209/month

Standard – $339/month

Enterprise – $499/month

Elite – depends on the amount of chosen features

7. Mention

Free package: Yes  

Main goal: Social media management and brand awareness

Mention helps companies improve brand awareness, find new clients, and boost their online reputation. As the name of the tool suggests, it gathers your customers’ brand mentions online – considering this data, white label agencies can offer detailed reports on the company’s reputation as well as respond to negative and positive comments. Also, the tool allows you to perform the same research with your competitor’s brand to analyze their online presence. 

Pros:

Great online database of million sources in 40+ languages

Smart reporting

Helps you find influencers and analyze competitors 

Cons:

Might be a bit expensive for small businesses 

Keyword search is limited

Doesn’t store data in the archive – once the comment is deleted, it is lost

Best for:

Professionals and large businesses 

Pricing:

Solo – $25/month

Pro – $25/month

ProPlus – $167/month

Company – $450/month

8. Mautic

Free package: Yes
Main goal: Marketing automation 

Mautic is a practically free white label marketing automation solution with an open code. You can install it to your server and customize it with all the required brand features, like logo, domain name, design, etc. The platform helps users manage their social media campaigns, email marketing strategies, and create meaningful reports. This tool automatizes the workflow when used wisely.

Among the other apps we have already reviewed, Mautic is not specifically for white label marketing, but you can use some of its features for your projects. It is a pretty powerful instrument to make your own automation solution tailored to customers’ needs – they might be interested in what you can offer in this regard.

Pros:

Advanced and potentially profitable

Saves your customers’ costs for automation 

Cons:

Hard to set up and manage

Requires in-depth expertise  

Best for:

Professionals 

A pretty serious tool for teams that like challenges and experiments

Pricing:
Free open-source platform 

9. White Shark

Free package: No

Main goal: PPC management 

If your agency specializes in PPC advertising solutions, then White Shark is the right white label project management software for you. Also, this platform can help you and your customers with local SEO solutions. The tool provides valuable insights into Adwords and Google Analytics, as well as instruments to create and manage full-fledged campaigns that increase ROI and boost brand performance. 

The platform is straightforward and easy to use, while numerous customization options will help you adjust the settings properly and make them fit your needs. Tools for in-depth analysis and different network issues detection will definitely make your SEO efforts more fruitful. 

Pros:

Filters and search to detect network issues

Traffic monitoring and reporting
Cons:

Showcase of the information is cloggy

Might be a bit confusing for beginners

Low rating on the web

Best for:

Professionals 

Agencies that provide advanced SEO services and PPC management help

Pricing:

Monthly Budget – $500-$10,000

Monthly Management Fee – $200-$600

One-Time Setup Fee – $200-$600

A quick review of white label marketing

It is hard to imagine a modern digital marketing industry without white label services. Young businesses might lack the expertise and skills to manage all aspects of their workflow while growing and large companies might need extra help from partners to handle their in-house strategies. Brands seek additional support to boost their performance and this is where white label agencies step on the stage.

With rapidly-evolving marketing strategies and technologies, white label agencies work to provide the following services:

1. Social media marketing
2. Analytics and measurement
3. SEO
4. Graphics design
5. Digital advertising
6. Chatbots 

White labeling is used in numerous industries, where products can be resold, customized, and used by brands. Digital marketing is not an exclusion – professional account managers, SMMs, copywriters, web analysts, and SEO specialists unite in agencies to deliver high-quality assistance to aspiring brands. They usually rebrand existing products, templates, and services to help clients get the most of their business ideas. 

Conclusion

Digital marketing agencies work hard to deliver outstanding services to their customers and these tools make the way to success shorter. After scrupulous research, we have chosen and listed the best white label tools for social media marketing, SEO, CRM, brand awareness, mentions, analysis, and more. These applications are great for boosting your customers’ business performance, dealing with statistics, creating meaningful reports, and improving overall performance. Use them to optimize your work processes and deliver only the best services to your dear customers!  

FAQ:

What does white label mean in marketing?

White label means that the agency rebrands existing products or strategies and offers them to customers. In general, with white labeling, brands don’t have to invent a bicycle – they can save time and benefit from a reinvented product, service, or marketing plan.

What is a white label solution?

White label solution is a kind of partnership when one company creates goods and sells them to another company, so the latter one can use these goods as their own. In the world of digital marketing, white-label solutions mean that a successful company has its own advertising technologies and plans to sell. Other brands buy ready-made solutions to improve their business or hire professionals that implement innovations into existing brand strategies. 

What is a white label social media?

In social media marketing, white label means reselling pre-made social media marketing solutions under your brand (having your logo and name on the product). 

Is white labeling profitable?

Yes, because white label brands are not expensive to create, but they have great potential to bring significant profit. Using white label solutions is cheaper and faster than creating everything from scratch. And vice versa – white labeling your brand allows you to sell it to numerous customers and therefore get a significant revenue.  

The post Top 9 White Label Marketing Tools to Reap Larger Profits appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

So when you want to have a good account with quality content, you need to make it unique and memorable for users. They should remember you during lots of common accounts and watch for your posts. Except for interesting and beautiful visuals, posts need to include good texts. And they should be easy to read. 

Texts are easier to read when they’re not solid and consist of spaces and line breaks. But sometimes Insta doesn’t allowed to do them and your interesting text turns into a lots of words that are hard to read. That’s a real problem and we need to solve it, right? 

In this post, I’ll show you a variety of techniques to add line breaks to Instagram, so you can see your variants and choose the best one for you from this list. 

Use special websites 

On of the easiest ways to create Instagram line breaks is to visit a website where you paste in your Instagram bio or caption. Then it generates a version of your post with line breaks that is allowed to copy and paste back to Instagram. There are quite a few of these websites, but my favorites are:

• https://instablank.com
• https://linebreaks.igrm.me
• https://apps4lifehost.com/Instagram/CaptionMaker.html

All websites are different and unique so they have their pluses and minuses, advantages and disadvantages. But it all contains a box with spaces for your text and an option to copy this text into Insta. Do we need more? I don’t think so. 

Instagram apps with line breaks 

Well, browsers and websites are good enough, but some people don’t like it and prefer apps. It’s useful and you don’t need to use your keyboard. Just a joke, it’s a question of preference. Here are some of them:

​​Space

Postme

Caption writer 

They are safe to download and use, so if you prefer this way — feel free to use. The app interfaces are fairly straightforward, but the free versions are ridden with ads so the user-experience isn’t great. You can upgrade to the paid versions of these apps so that you can use them without annoying ads. All will depend from your needs, but usually free versions are enough. 

Add spaces and line breaks in Instagram app

After you type the text into an Instagram box of text, use your smartphone’s keyboard and just push the button of space or line break. But there is one secret — there shouldn’t be a space place between cursor and punctuation marks. Doing so will cause Instagram to smush the two paragraphs together and ignore the space all together.

Follow these steps if you have an Iphone:

1. Turn on number’s menu by touching 123
2. The button “Enter” will appears and you should press it. It will help you to separate your text. 

Follow these steps if you have an Android:

1. Just press ENTER. That’s all. Really.
2. Keep in your hand that there shouldn’t be space between cursor and punctuation marks. That’s important, really.

So, we solve problems with posts. What’s about bio?

It’s not your fault. Just Instagram’s specificity. We offer you to cope secret space here: «⠀». Yes, there it is. Copied? Okay! How should you use it?

• Open your bio with whole text
• Delete the previous space
• Go to the new line and copy the space above
• Then go to the new line

Spaces in Insta are important

Honestly, it’s easier to read the information when it has structure and order. Also when you get lots of information during the day it can make a little mess in your head. I promise, posts and accounts with structure should make an order in users’ heads and you will be remembered by them.

Call-to-action buttons to look more professional

Calls to action aren’t just important for business – customers want and expect them. Many people depend upon the CTA somewhere on your profile. They’ve read your ad copy, are interested in engaging with your brand, and look for the CTA button to learn what to do next. Omitting the CTA can confuse readers and hurt your chances of sealing the conversion. CTA buttons make it easy for customers to do what you want them to do. That’s good for them and good for business.

There are some circumstances when you want your brand to be predictable. Predictability makes your company trustworthy and easy to engage with. The CTA is one area where it pays to be as predictable and intuitive as possible. Visitors look for your CTA buttons and feel confused and disappointed when they don’t find them. Strong calls to action on social media are expected parts of the campaign.

A call to action is the finishing touch on any type of content and on your Instagram page too. It is the cherry on top that every user (consciously or subconsciously) wants. Your lead has read or at least scanned your content, and may be on the fence about taking the next step. The right CTA at the perfect moment can push the person in the right direction, sealing the conversion and ideally creating a loyal customer. The CTA can be a subtle or blunt way to tell your customer that he or she should take action now for the best benefit.

Whether you use your CTA to create a sense of urgency or to gently steer your users toward the checkout line, the important thing is that you use it. Ignoring the CTA is a rookie mistake that could make your numbers drop drastically. So, if you think about your Instagram account improvement, let your call to action shine. The results will follow.

The post 6 Impactful Tips for Instagram Bio to Look Better for Your Potential Clients appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

You can have quality staff and an excellent strategy of work, but it’s all nothing without good promotion. Marketing is a very fast-changing industry and that’s why you always need to be in connection with the promotion of your brand. Marketing agencies need to integrate the right processes and follow their strategies. 

When you have your own marketing agency, it’s easy to lose yourself in clients and their needs and also forget about promoting your agency as a brand, business, and cool place to work with. It’s really important to remember that every day lots of your potential competitors appear and you should be interested in creating a good look for your agency. 

So, how can and what should we do to be chosen by a client among other marketing agencies? Let’s check some offers on how to market your marketing agency.

Mouth Marketing 

It’s older than dinosaurs, but… People trust recommendations from their friends and information that they get from people, not from advertising. The study found that 84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products. Work for results and quality. These two things should make your clients satisfied and they will bring new clients to you because of good reviews. Never miss deadlines, put life into work, and communicate with clients. Communication is one of the most important things in your relationships with clients!

Blog

Well, hello, we also have a blog and think that it’s an amazing place to share some thoughts and experiences. It will bring new customer segments and knowledge for zero costs. Also, you can invite some interesting specialists and bloggers who can create useful content for potential customers. Here you should pay, but the result would be great if you choose the correct bloggers with the same vibe in your agency.

Also, you can publish your articles and content on other websites to share your experience with new audiences and show that you are well acquainted with the industry. For example, you can visit Social Media Today (http://www.socialmediatoday.com/) and ProBlogger (http://www.problogger.net/). These sites have good traffic so many people will see your content and appreciate it. Don’t forget to put the link to your own site, this will improve your SEO.

Website

Website is like the face of your company in this digital era. Make sure that your website is friendly to customers — nobody wants to waste time trying to deal with something difficult on the internet. Take the time to put together a thoughtful brand and a cohesive, professional website. You can find top-notch templates for SquareSpace and WordPress that’ll make your site appear as if you spent thousands on developers. Your site should include your portfolio and the potential client would see all the interesting things for him in one place. 

Networking 

Networking is good for your business and its a fact. Plan to attend some events where you can communicate with different people and get new contacts. It’s a good opportunity to find new potential partners, to talk about business, and think about collaboration. Seems that if that person with whom you got acquainted needs advice about marketing, he would contact you. 

Social Media

Nowadays social media is not only the place where people communicate and waste time. It’s a good tool to be in contact with the audience and sell your service. Regular sharing information about your company’s progress and useful information that shows you from the professional side is too good for your brand. The best way to build your marketing agency through social media is by being very active on Twitter. There you can get lots of organic traffic without any payments for advertising. Follow interesting people, reply to them, show yourself and you will be noticed. Twitter users are really good with sharing content, especially if it’s really good. 

Content Marketing and SEO 

Content marketing is also a powerful thing. Quality content can create a good history for your brand and make it more attractive to people. 

1. Showcases thought leadership to website visitors
2. Increases organic search results and targets relevant keywords, which exponentially builds traffic to your website from qualified buyers
3. Drives website visits back to your site from social media and gives you your own content to share on your social media profiles
4. Provides you with the opportunity to build premium content pieces that can be gated, if you choose, to collect a lead list
5. Builds a newsletter list of customers and potential customers, which you can then utilize to spread the news about your agency

Outline Your Marketing Goals, Strategy, and Tactics

Always remember that we work for the client so we usually need to understand who are our audience and for what we are doing all this work. When you are able to answer questions like these (and also your team agrees with all of these answers), your team will be prepared to strategically define what your goals are and how you will reach them. Initial strategies will be outlined, tactics will be chosen, and finally, your creative team can get the wheels in motion and do what they do best. Creativity is one of the main parts of marketing. Be creative!

Finding brand ambassadors is really hard. And who can tell about the company better than your employees? If you’ve been having a difficult time building a following that regularly engages with your business and shares your content, consider asking your employees to pick up the slack.

People usually share something from their workplaces on social, so we can use their accounts as a platform for promoting our agency. Their audience will get content and information from people they trust. 

Time Management

If you are good with time management, you can call yourself lucky. Clt of productivity must be destroyed, but if you can share your tasks during a day and even weeks — it can help you. Build a plan for the day to catch all the tasks and don’t lose something. When your mind is clean, you will do more useful things for your company. Don’t try to follow all the tasks at the same time. Studies have shown that we have higher willpower, self-control, and focus in the first three hours after we wake up. Just saying!

We share our opinion about how to market your marketing agency. But also as a bonus, we have an excellent webinar on How to Market Your Agency As Well As Your Clients. It’s free and very useful. You will learn:

• How to outline an agency promotion plan
• What ways of promoting the agency can be
• How to add in alternative revenue streams
• Tips and examples for optimizing the process of promoting an agency

And the speaker is Dylan Hey — Co-Founder at HeyDigital Agency, Host of The SaaS Marketing Show, Agency Growth Expert.

“Marketing agency that doesn’t know how to market themselves is kinda ironic. And it’s not rare. Usually agencies that help people to promote their product couldn’t do it for themselves.” (с)

Hope that after this article you will find your way and market your agency so well as you do it for other people. Share with us your stories and experiences!

The post How to Market Your Marketing Agency in 2021 [+ Free Webinar] appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

Let’s sort out why Instagram needs professional profiles, how to switch, and what benefits can be derived. 

How many types of Instagram accounts?

There are currently 3 Instagram account types:

• “Personal account” on Instagram.
• “Professional/Business account” on Instagram.
• The “Creator’s” account

What is a Professional Account on Instagram?

These are accounts that are geared toward the sale of specific goods and services. As a rule, it makes sense to open such profiles if you have organized your own production or provided services, such as owning a beauty salon. It is vital because the main issue of promotion is the content. If you have your own production or beauty salon, you can get as much content as you need! If you are just selling goods, then it can be difficult to organize the process of obtaining content. That’s why it’s very advantageous to have your own small production of unique goods, because by creating an Instagram account, you get powerful advertising support, almost without spending any money on the production of promotional materials. In this case, the promotion plan constantly shows the audience the product, tells them about it, demonstrates it from different angles, and causes a desire to buy. 

You can read more about a Business Profile here.

Source: https://www.instagram.com/nike 

What is a Personal Account on Instagram?

The first thing every Instagram user does is create a personal account.

This is done in order to post their own photos, their own views on certain things. All this is because everyone has an opinion, and it may be the leading one for someone. If you have followers on a personal account, you are a leader of some kind of opinion for your followers.

Posting photos of dishes can cause interest in finding out its recipe, publishing a post from some restaurant, you’ll be asked about the atmosphere and service in the institution and so on.

And not only your friends who are subscribed to you but also complete strangers can ask you questions.

When you reach the moment when your account has over 500 or more than 1000 followers (depending on the topic), you’ll start to get advertisers’ interest. And there will be more interest when the number of subscribers continues to grow.

Source: https://www.instagram.com/chloewest28 

What is a Creator Account on Instagram?

There are also purely content-based projects on the social network, which resemble communities of people interested in a certain topic. Unlike other social networks, there are no separate functions for creators’ accounts, but you can decide for yourself how you want to promote your profile. The difference between accounts is that you’ll have to create a content plan in advance, for example, schedule all posts for at least 30 days, and then start auto-posting with a third-party service. Content accounts, however, actively respond to changes in the media space. They publish relevant news and tips. Such accounts make money, as a rule, by advertising other publishers or selling goods and services (for example, they can participate in affiliate programs of online stores or training programs, banks, insurance companies, and so on).

Cooperation can be different. Here are the main types:

• A gift for a review (product stays forever);
• Product for testing for feedback (sent once, then returned);
• Invitations to various events (movie premieres, media events, etc.);
• Providing a service for free or at a large discount;
• Buying relevant advertising;
• There are also cases when bloggers themselves take the initiative and send offers of cooperation to various stores and brands. This is done either through advertising exchanges or manually. The choice is up to you.

Source: https://trendhero.io/blog/instagram-accounts/ 

How to switch your profile type

You can switch to a creator account on Instagram in just a couple of clicks. Go to your Instagram profile settings, select “Account,” then “Switch to professional profile” (if you have a personal profile) or “Switch to creator profile” (if you have a business profile).

You will be offered to choose a content category. There are more than 40 items in the recommended ones. If nothing from this list suits you, type manually in the search bar.

You will also have the option to show this category on your profile or not. If you forgot to check it, you can return to this option from the general settings menu.

You can return to the personal or business profile in the same way from the general settings menu.

Business Profile vs. Creator Profile Instagram Account Types

Creators on Instagram have all the same features as business accounts. However, new features have been added to them:

1. Advanced audience statistics

Everyone who earns money on Instagram needs an audience and reach. For a business, these are potential clients, leads, and conversions, and for a blogger, this is the cost of advertising, which depends on each subscriber. Therefore, the creator has extended statistics: in addition to the standard indicators (likes, comments, saves, reposts) for any given period, you will observe the schedule of subscriptions and unsubscriptions. All data is stored for up to 3 months.

The data is tied to the content, so it will be much easier to understand which posts attracted the most newcomers (or caused a wave of unsubscribes).  

2. New sorting parameters in Direct

Influencers get written to frequently: some for business, others just for fun. Instagram has divided Direct into two folders for authors: the main folder and a general folder to ensure that important conversations are not lost in the wave of messages. Offers from advertisers and personal correspondence can be kept in the first tab, ordinary messages, and spam – in the second.

Immediately following the transition, it is advisable to categorize all dialogs into folders. To do this, go to the Details section (the icon at the top right) and click Move. In this case, your conversation partner will not know about the changes. 

You can also sort correspondence requests as soon as they are approved. 

3. Creator tab in the settings

Promotions are launched through the Facebook ad cabinet, but you can track the statistics on payments and analyze the branded content without leaving Instagram. There is a new item for creators in the settings:     

4. The ability to hide contacts

Popular bloggers are inundated with messages and calls every day. Instagram understands that sometimes it is impossible to handle all incoming requests, so it allows creators to hide contact information from the profile. 

5. Advertising and branded content

Today, any professional account allows you to set up targeted ads and pay to promote posts. The content creator can also officially place sponsor tags on posts. Such advertising increases the status of the creator and the trust of the audience. Partners will send you their ads, which will be published on your page automatically or after moderation.

6. Privacy settings

Unlike the standard profile, the professional account (creator or business) cannot be closed. It is already different with categories: the creator can hide it if he wants, which cannot be done by the administrator of the business page. There is also another important setting for creators and companies for the content they publish – the age limit (general and for each country).

Pros and cons of a business account

An Instagram business account has both pros and cons. The main disadvantage is a possible drop in reach. The management of Facebook itself, which owns Instagram, admits that the priority in the display will always be given to personal profiles rather than to companies. Mark Zuckerberg stated this in one of his publications on the social network. Therefore, businesses will have to get their reach through paid advertising.

The bottom line

Each Instagram account type has its pros and cons and has a lot to offer each user. The most important thing is to weigh everything carefully and choose the type that will positively impact your business and help your agency get more clients.

The post Instagram Account Types: Which Is Right for Your Agency to Get More Clients appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

Real estate is no exception. If used correctly, social media can help to start a conversation, share advice, and build long-term relationships with buyers, sellers, and renters.  

In this article, we will share the benefits of using social media for real estate, as well as tips for creating content, and a list of the best social media platforms for real estate.

How to Effectively Use Social Media for Real Estate to Grow Your Business

If you work in real estate, you know how hectic it can be. You must prioritize your time and concentrate on the types of content and the social media platforms that will benefit you and your business the most. We’ve created this guide to help you with this task. Let’s get started!

Why You Need Social Media for Your Real Estate Business

First, let’s find out why real estate businesses need social media. Real estate agents can use social media to reach a large audience. According to recent research, 97% of all homebuyers used the internet to conduct their home search. It would be foolish to miss out on great advertising opportunities by failing to utilize easily accessible social media platforms.

Social media has proven to be one of the most effective ways to interact with potential buyers and build a business online. The main benefits of using social media for real estate include cost-effective reach, targeted ads, brand reinforcement, and instant engagement.

Social Media Tips for Real Estate Businesses

Creating a social media profile for your business isn’t enough. To grow an audience and outperform the competition, you need to follow certain rules. 

• Focus on quality content

You must create high-quality content to gain followers on social media. Make a research on what questions interest people. Check out industry forums, comments under popular real estate posts, videos and articles, or websites like Quora, which gathers common questions on a variety of topics. 

You can mix and match the most basic and frequent questions with the most unusual and sophisticated ones. Always try to write down any useful advice or ideas that come to mind and then include them in your content calendar.

• Provide real value

Present yourself as an expert in your field. Share useful and informative original and curated content, make sure you are solving your followers’ problems, organize Q&A sessions to answer all their questions, and share tips and tricks live. Make it regularly. Provide consistent value in your social media posts.

• Use professional marketing tools

Use professional marketing tools to make your content look more professional. Some social media tools enable users to schedule and post to social media automatically, while others assist in the creation of engaging visuals. Professional marketing tools can also aid with customer surveys and in gathering customers feedback.

• Track your progress

All major social media platforms offer professional-level analytics, allowing you to determine which content your audience responds to the most, as well as the best time and format for sharing it. 

It’s also possible to do A/B testing with the same content. Try posting the same content in a variety of formats, such as text, image, or video, and see which one performs better.

• Use targeted ads

Don’t wait for customers to come to you organically, this will most likely never happen. Posting high-quality engaging content might help you to gain an audience, but the competition is fierce. Therefore, you must keep up with your competitors and use targeted ads.

With targeted ads, you have the opportunity to show your content to the people who are most interested in it. It also gives you the opportunity to spend your marketing budget more efficiently. Targeted ads can also help to raise brands awareness.

Top Social Media Platforms for Real Estate

To help you get the most out of social media, we’ve compiled a list of the best social media platforms to promote your real estate business. 

Facebook

When it comes to selling real estate, Facebook is a powerful tool. This social network needs no introduction. Globally, the platform has 2.85 billion monthly active users. Facebook has a number of useful features, including targeted advertising for local listings, Facebook Messenger for client chats, Facebook Stories for updates, and the ability to share a variety of multimedia formats, including photos, videos, and live videos. You can use the platform to post listing-related updates, schedule appointments, communicate with clients, and manage feedback.

LinkedIn

LinkedIn is a business-oriented social media platform. It’s ideal for running any serious business, including real estate. You can not only find business owners who are looking for a suitable property, but also people looking for a new place to live. 

By creating a professional-looking business account, you can attract contacts who will then spread the word about you. Leads can be generated through targeted advertisements or sponsored messages.

To get prospects’ attention, share blog posts, industry news and research, quick tips, photo and video listing updates, and company updates.

Instagram

Instagram (IG) is a social media network that allows users to share high-quality visual content. Your success on IG is determined by visual content. High-quality visuals give your page credibility and help customers trust you.

Provide high-resolution images and videos with your listings and updates in the main feed and in IG Stories. Make sure they are eye-catching. The content should display enough of the property to interest the potential client, while hiding some key details to force them to schedule an appointment to see it for themselves.

You can create a business account and put contact CTA buttons with your phone number, email address, or message. You can also run targeted ads.

TikTok

TikTok is a social media platform dedicated to short videos. You can create, share, and discover these videos there. Many people underestimate the power of TikTok. Although the social media platform is relatively new, it is already seen as a major player among platforms that aid in the sale of goods and services.

Realtors can benefit from sharing high-quality, creative videos that show the value of owning a home. You can also share behind-the-scenes footage of your real estate business, property highlights set to popular music, real estate tips, lists of truths and myths, and answers to common questions.

Pinterest

Pinterest is a visual social media platform where users can create and share boards, pins, and shop. The benefits of using Pinterest for business include brand awareness and a greater potential customer base. Thanks to their algorithms, Pinterest posts have the longest lifespan among all social networks.

We’ve put together some board ideas that you can use on your Pinterest profile: real estate community boards, neighborhood information, the best real estate articles, house listings, home renovation projects, and inspiration for interior & exterior design. Be sure to include a description, link, and board when pinning.

Youtube

YouTube is a video-sharing platform where users can watch and upload videos. With 2.29 billion users, it is ranked second-most used social media platform worldwide. Realtors can use YouTube to attract thousands of new leads for their businesses. 

You can gain an advantage in the real estate market by uploading quality informative videos on YouTube. To get started, consider creating videos on property listings, neighborhoods, your company or a specific realtor, client testimonials, videos explaining real estate, and tips.

Twitter

Twitter is a social media platform that allows people to communicate with each other and allows them to share their ideas with a large audience. 

People enjoy reading threads on Twitter, so use the platform to tweet educational content about your industry. You can also share industry news, advice, ideas, and link to real estate offers from your website. Don’t forget to use hashtags in your posts.

Conclusion

Social media is a powerful marketing tool that can help real estate agents establish their brand, gain trust, and attract customers. It’s self-evident that if you don’t use social media to promote your business, you won’t be able to stay afloat.

There is an increasing number of duties every day, so it is worth thinking about how you can help yourself in managing dozens of social platforms, messages across each of them, and user feedback. With PromoRepublic for Real Estate, you’ll be able to gain maximum exposure and expansion with the minimum effort.

Combine the above tips with the PromoRepublic tool to succeed on social media. 

The post Real Estate Social Network And Social Media Marketing [2021] Guide appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

What is B2B social media marketing?

According to Techopedia, social media marketing refers to “methods that target social media and applications to spread brand awareness or promote specific products.” Social media marketing campaigns typically focus on:

• Creating a social media presence.
• Creating content to share.
• Generating customer feedback.
• Ensuring engagement.
• Supporting the entire customer interaction process from start to finish.

Moreover, according to the research company Eloqua, for 82% of B2B brands, social networking is the main way to increase company recognition.

Companies often have a question about B2B social media marketing: “Why do we need it?” The words “trendy” or “everyone does it” are not answers for serious business. And even the opportunity to say that a B2B company in a narrow niche has more than 11 thousand subscribers in social networks is not the main goal.

The competition in B2B is not always the difference in price because the corridors of RRPs from manufacturers may limit the dealers.

Often all companies have roughly the same delivery terms and conditions, forms of payment, and warranties. In circumstances where the main criteria are difficult to choose, the secondary ones are significant.

For some, the preponderance will be expressed simply: “I’ve never seen this company before, but this one appears periodically on my Facebook feed and posts not only memes or quotes of famous people.”

Others will start comparing potential partners by their presence on social networks, the number of followers, frequency, topics, and design of publications, likes, and comments — this shows that the company works and has an established community of customers.

And the company’s official pages on social networks are essentially the only way to get a glimpse “behind the scenes” of the company. But somewhere you’ll see promotions, discounts, a diploma from an exhibition, and discounts again. And somewhere — human stories about employees (a bit of the profession and personal life), photo reports about maintaining corporate traditions (say, board games on Wednesdays), and detailed case studies from satisfied clients.

Top 5 B2B social media platforms

Linkedin

A social network for professionals, LinkedIn is one of the most convenient platforms for B2B social media marketing campaigns. Here you can quickly find potential clients in the B2B segment because this resource was developed specifically for business communication. The audience of LinkedIn has more than 300 million users. Daily audience: 2.7 million.

A study by Oktopost reported that 80% of B2B leads come from LinkedIn. It’s hard to argue that any other social network is more important than LinkedIn to B2B marketers. LinkedIn provides incredible opportunities for everything from building brand thought leadership to targeting specific leads with organic content and their evolving advertising and sales solutions. In 2021, the community is still the leader in B2B social media marketing.

Twitter

Event marketing is one of the most effective sales tools in the “business to business” segment.

Microblogging service Twitter is the easiest way to inform the important news quickly for busy business people. It’s a network that allows users to communicate through short messages and link to important web pages.

It’s a handy tool for B2B marketers. In particular, potential consumers can be discovered here and grouped into private lists. By tracking users’ messages, you’ll learn about their interests and preferences. This is the first step to effective interaction with a future partner.

Twitter’s search algorithm and use of hashtags allow event organizers to quickly spread the word about conferences, workshops, seminars, and other events.

YouTube

Video content is one of the most in-demand and popular types of content for any audience and venue. And if you still regard YouTube as a huge collection of kitty videos, we will disappoint you:

According to Forbes, 52% of executives at large companies watch training videos on YouTube at least once a week.

The format of your YouTube posts can be extremely varied: from tours of your office to expert advice and fun interviews with employees.

If you want to give your brand a human face, it’s better to show that very face with a video rather than boring text that risks getting lost in the background of a thousand similar posts. Of course, they are 100% suitable for the company website, a summary, or business news, but not for a social network.

Facebook

Business pages and theme groups are the main tools for B2B on Facebook. In addition, business page owners have access to convenient email marketing tools that allow them to send newsletters to subscribers or group members. A well-thought-out brand presence strategy on Facebook is one of the elements of modern PR.

Moreover, Facebook is one of the fastest-growing networks. Recently, its daily audience exceeded 1 billion people! The network has also enabled personal company-to-customer communication and the ability to buy and send messages directly through advertisements.

Also, don’t forget that Facebook, along with LinkedIn, will always be the No. 1 platform if you do business with foreign companies.

Instagram

You need to think of Instagram as an opportunity to tell your story as part of a larger online marketing strategy. You need to develop a conversation between the brand/business and your subscribers/customers. The closer they are to the business, the more likely they are to become super fans. Instagram is the easiest way to achieve this: comment on other users’ posts, repost, participate in Real-Time Marketing. Give your Instagram page a chance to surprise and fill your subscribers’ feed with beautiful photos and interesting facts. Using this approach, you’re sure to get the response you need among those billion people who visit Instagram every day.

Top 5 tools for B2B social media marketing

To succeed in promotion through social networks, you need to understand modern tools for B2B social media marketing and know which will be more effective and profitable for the particular brand and the chosen social network for promotion.

PromoRepublic

White-label tool for managing social networks that allows you to: create content using an integrated library of templates, schedule the best time to publish using detailed analytics, monitor your performance on social networks, as well as create comprehensive and understandable reports for clients. You can read more in our other article about tools for managing social networks.

Plan: free trial

Social networks supported: Facebook, Twitter, Instagram, Pinterest, LinkedIn

Buffer

A business platform that gives you the ability to manage all your social media accounts from one app. In addition, it allows you to plan and analyze publications, track engagement metrics for each account.

Plan: free plan and free 14-day trial

Social networks supported: Facebook, Instagram, Twitter, LinkedIn, Pinterest

Zoho Social

This is a B2B social media platform for scheduling, posting, monitoring, and analytics for multiple social media channels. Plus, you can track your brand mentions and keywords and even delegate work.

Plan: free trial

Social networks supported: Facebook, Twitter, Instagram, LinkedIn, Google My Business

Eclincher

This social media management app has features such as content scheduling and auto-posting, engagement, task delegation, and in-depth analytics. It also has a special social inbox feature to collect information about all user interactions with your brand across different accounts in one place. 

Plan: free trial

Social networks supported: Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, Google My Business

Postcron

This B2B social media management platform has autoposting capabilities for both single posts and up to 1,000 posts straight from Excel and Google Docs files. In addition, the app has a smart calendar feature where each user can add watermarks and their company logo to photos for posts.

Plan: free trial 

Social networks supported: Facebook, Pinterest, Instagram, LinkedIn, Twitter

Strategies. Key points

Without a B2B social media marketing strategy, working in social networks is a lottery. A strategy is a step-by-step plan for achieving results.

Goal setting

The answer to the question “Why do I go to social networks?”

“To get a public page,” “I want a lot of subscribers,” “I want to increase sales.” These are not goals that are important for SMM strategy.

Specifics are needed:

• “I want my social media group to generate 20 leads per week with a cost per lead of no more than N amount of money.”
• “I plan to increase sales by 10% in relation to 2020 due to work in social networks.”

Goals should be measurable, specific, and realistic. Break down big goals into tasks: what needs to be done to achieve the goal.

Analytics and KPIs

Decide on the KPI, which parameters you will keep track of, and how you will forecast the next month’s results.

Explain how exactly the KPI reflects the goals and objectives of the promotion and how you will evaluate the success of the work.

Popular KPIs for SMM specialists are the price of leads, price of clicks, price of subscriptions, growth of activity and engagement (in %), growth of subscribers, increase of reactions (likes, reposts, comments, saves). As KPIs, you can use such significant indicators as:

• Increase in organic reach of posts;
• ER (audience engagement ratio);
• frequency of content generation;
• the average response time of an SMM specialist to a message or comment.

Promotion methods

Include in the B2B social media marketing strategy all the tools you will use to achieve your goals, starting with a list of sites — specific social networks in which communities/accounts will be created. The tools may be as follows:

• Content creation and publishing.
• Targeted advertising.
• Working with bloggers.
• Placing content in third-party communities.
• SMM strategy includes terms and conditions of work, formats of cooperation — for example, bloggers can publish guest posts, and you can order native advertising.

Target audience analysis

The basic component of SMM strategy. Because promotion, aka B2B social media marketing, is 100% work with the audience. To make a portrait of the target audience, you can use:

• A brief that the client fills out.
• Conversation with representatives of the sales department or staff marketer client.
• The results of customer surveys, if they were conducted.

Basic target audience analysis includes:

• gender
• age
• marital status
• education
• geolocation

Plus additional characteristics if you’re working with young mothers, brides, military, some other narrow groups.

In the analysis of your target audience data about their consumer behavior, you can also include how often they come back for a repeat purchase, how regularly they use the company’s products or services, whether they use the product themselves or together with their family. If the company has a CRM, all this data can be obtained from the customer.

Analysis of company pages in social networks

If the company for which the SMM strategy is being developed is already present in the social networks, it is important to analyze its communities. Connecting special services, you can get a full cross-section of statistical information on the page and posts — the number of subscribers, the number of likes/dislikes of the page and each post, the number of displays of posts, coverage, comments, and reposts.

It’s also important to visually assess the design of the public page and the profile header.

Content policy

The section includes recommendations for rubrics (competitor analysis comes in handy) and SMM content formats.

The content policy describes the types of SMM content — informational, selling, expert, entertaining — and defines their ratio. This is necessary so as not to bore the audience with constant selling posts or overfeed them with frivolous entertainment. Alternating types of SMM content protect against monotony, which can make the audience unsubscribe.

The Role of Marketing Automation in B2B Social Media Marketing

For many of us, the term “B2B social media marketing automation” sounds a little strange, as if it were for companies like Google or Microsoft. But the future has arrived, and with it, marketing automation has already made its way into the lives of many companies, both small, medium-sized, or large. 

The benefits of automation:

• Time normally spent on routine tasks is freed up for other work.
• Coverage increases.
• Around-the-clock interaction with your audience.
• Ability to pay attention to a large number of visitors to the account.
• Setting up services in accordance with preset filters allows for an unmistakable and targeted expansion of the target audience.
• Possibility to develop several accounts at once.
• The ability to view and analyze data on the results of a particular promotion method, which will help to change the tactics and strategy for working with the audience in time.
• Creation of detailed and clear reports for clients.

As a result of automation, you save the time of your employees and increase coverage and ROI.

5 Lessons B2B Marketers Can Learn from B2C Marketers

Of course, B2B social media marketing needs its unique approach. But who says that B2B marketers have nothing to learn from B2C?

Plan a Segmented Social Plan

Take the time to examine your social audience and create content that speaks to your audience. A/B testing is a good idea. For a small portion of your marketing budget, you can run multiple Facebook ads for different segments. Make sure your content calendar is a mix of posts that appeal to all your key demographic areas.

Get Ready to Engage

Remember, even if you’re a B2B marketer, the business you’re trying to win has a person in charge of researching products and services. They might ask questions. You need to be there to answer them. B2C companies know the value of interaction and how it can move a customer through the sales funnel.

Be Creative

Visual posts are widely the most well-received, so don’t be afraid to create a contextual, visual post that delivers your message in a consumable way. B2B marketers are too afraid of seeming casual, but they shouldn’t be. If they take a lesson from B2C marketers who create fun, engaging, yet relevant social posts, they’ll be doing the brand a favor.

Promote Your Blog

Leverage each social channel to promote your blog post on Facebook, Twitter, and LinkedIn. Change your messaging for each based on the channel you’re using. Facebook users want a CTA lead-in that speaks to their needs. Sharing on Twitter means you probably need to tweet the same blog post several times. LinkedIn should get only the most thought-provoking and valuable content, positioned in a way that seems intentional and deliberate.

Run a Promotion

While B2C marketers know that sales and promotions can increase foot traffic and drive engagement, B2B marketers should know that the right coupon code, offer, or discount can make companies choose their service or product over another’s.

The post B2B Social Media Marketing. What’s Working in 2021? appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.