Often size adds complexity and Belgravia faced the challenge of aligning hundreds of Facebook, Instagram, and Google pages across 250+ venues. HQ teams were stretched scheduling campaigns across accounts, state teams lacked transparency, and guest reviews often sat unanswered for more than a week. The result was an inconsistent guest experience across a national network.

“Managing multiple profiles and permissions across every venue was a nightmare. We needed one place where central teams and local managers could finally work together,” shares Felix Tang, Head of Digital at Belgravia Leisure.

Belgravia selected PromoRepublic to unify marketing, reviews, and analytics in one platform. The rollout was structured and deliberate to ensure adoption:

• White-labeled Social Hub centralized publishing, assets, and analytics under Belgravia’s own brand. 
• Phased launch started with national campaigns, then moved to state teams, and finally to local venues.
• Content at scale: meant HQ launched seasonal and safety campaigns, while venues added their own local flavor.
• Reviews rollout was made in iterations: venues replied first, HQ stepped in when needed, and automation pilots supported consistency.
• Cross‑team alignment brought marketing, digital, and guest experience into the same workflow for the first time.

“The hub solved the complexity of posting and replying. Our marketing team is happy, and guest experience is more consistent than ever.” – Felix Tang

This made it hard to maintain a high level of engagement and keep a consistent, on-brand presence across the network.

Brandwatch, their previous platform, wasn’t built for distributed workflows. Without localized support, many retailers found it hard to engage in campaigns or stay active online, which limited their ability to attract and convert local customers.

Metcash needed a plug-in solution that fit existing workflows, distributed content flexibly, and gave HQ clear oversight with the ability to act on insights.

HQ used IndiMATE to standardize and automate campaign distribution across brands, while retailers personalized content to keep it authentic to their communities. Stores stayed active with pre-approved campaigns, scheduled posts, and accurate business listings, ensuring customers always had the right information online.

Role-based access and one-click distribution simplified governance, replacing fragmented processes and giving HQ confidence that hundreds of stores were on brand and on time.

Some labs went silent on social media for months, while others posted off-brand content that risked confusing customers. HQ had no visibility into what was happening across locations — no way to see which posts engaged communities or drove conversions.

Leadership realized the brand’s digital presence no longer reflected its reputation for speed and professionalism. To fix it, they set clear priorities to bring order without slowing franchisees down.

• Clean up digital inconsistencies and build a unified social presence
• Locations to post locally while staying on-brand
• Make social a turnkey system that works across all labs
• Establish a cohesive content strategy for sustainable growth

Fastest Labs partnered with PromoRepublic to bring order and visibility into their social marketing.
HQ rollout in 30 days established standards, dashboards, and workflows.

Franchisees now had an easy way to stay active online, while HQ gained the visibility and consistency it needed to guide growth. In the first quarter after rollout, the impact was clear:

• +139% impressions
• +119% engagement
• +91% audience growth
• 127 Facebook and Instagram pages set up and launched

With PromoRepublic, Learning Express Toys quickly established a repeatable system that worked for both HQ and franchisees. The combination of consistency and local relevance translated directly into better visibility and stronger customer connections.

HQ used IndiMATE to standardize and automate campaign distribution across brands, while retailers personalized content to keep it authentic to their communities. Stores stayed active with pre-approved campaigns, scheduled posts, and accurate business listings, ensuring customers always had the right information online.

Role-based access and one-click distribution simplified governance, replacing fragmented processes and giving HQ confidence that hundreds of stores were on brand and on time.

With PromoRepublic, Learning Express Toys quickly established a repeatable system that worked for both HQ and franchisees. The combination of consistency and local relevance translated directly into better visibility and stronger customer connections.

HQ used IndiMATE to standardize and automate campaign distribution across brands, while retailers personalized content to keep it authentic to their communities. Stores stayed active with pre-approved campaigns, scheduled posts, and accurate business listings, ensuring customers always had the right information online.

Role-based access and one-click distribution simplified governance, replacing fragmented processes and giving HQ confidence that hundreds of stores were on brand and on time.

HQ used IndiMATE to standardize and automate campaign distribution across brands, while retailers personalized content to keep it authentic to their communities. Stores stayed active with pre-approved campaigns, scheduled posts, and accurate business listings, ensuring customers always had the right information online.

Role-based access and one-click distribution simplified governance, replacing fragmented processes and giving HQ confidence that hundreds of stores were on brand and on time.

HQ used IndiMATE to standardize and automate campaign distribution across brands, while retailers personalized content to keep it authentic to their communities. Stores stayed active with pre-approved campaigns, scheduled posts, and accurate business listings, ensuring customers always had the right information online.

Role-based access and one-click distribution simplified governance, replacing fragmented processes and giving HQ confidence that hundreds of stores were on brand and on time.

Teams used different tools, posted on different schedules, and operated in silos. Franchisees had little visibility into what was being published on their behalf, and HQ could not track performance, run A/B tests, or optimize across brands.
The corporate marketing team, led by Jane Campbell and Annika Mitic, recognized the need to centralize efforts and give every brand and franchisee the tools to execute confidently and consistently.

At PromoRepublic, this is our framework for location activation, our proven recipe for helping multi-location businesses turn strategy into consistent local performance.

What does it mean to activate a location? It’s not just activity, it’s consistency and visibility. Key indicators include:

• Profile completeness of 85% or more
• Appearance in the Local 3-Pack
• Timely review responses
• A steady stream of fresh, relevant content on social media

For home services, local relevance is critical. Most engagement comes from neighborhood-level visibility — meaning high local content volume, fast responses, and consistent presence. While the mix of local and mass-localized content may vary by brand, the principle stays the same: consistent, on-brand local execution drives results.

This activation framework guided the rollout at Empower Brands and shaped their partnership with PromoRepublic.