Restaurants Archives - PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers Explore insights on AI, franchise marketing, and local activation — real stories, data, and strategies for multi-location brand growth. Fri, 10 Oct 2025 14:36:51 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://promorepublic.com/en/blog/wp-content/uploads/2025/10/cropped-Favicon-32x32.png Restaurants Archives - PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers 32 32 The Franchise Playbook Behind Westside Pizza’s 55% Lift in Conversions https://promorepublic.com/en/blog/westside-pizza-case/ https://promorepublic.com/en/blog/westside-pizza-case/#disqus_thread Fri, 10 Oct 2025 12:28:45 +0000 https://promorepublic.com/en/blog/?p=20030 In one of the most competitive restaurant categories, Westside Pizza activated its entire network in just six weeks. See how centralized listings, consistent reviews, and local ad campaigns turned fragmented marketing into measurable growth — with a 55% lift in Google conversions and 2× more store visits.

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westside pizza
All customer stories

How Westside Pizza Activated Its Network In 6 Weeks And Grew Google Conversions by 55%

Book demo
case study

Overview

case study

Westside Pizza is a fast-growing U.S. franchise competing in one of the toughest categories: pizza. With 35 locations spread across multiple states, the brand needed to bring order to its local marketing to stand out against national chains and delivery apps.

The challenge was clear — unify marketing efforts, make adoption easy, and show that digital activity translates into real customer actions.

Industry

Restaurants

Size

35 locations

Geography

U.S.

Products used
  • Social
  • Listings
  • Reviews
  • Local SEO
  • Analytics
21 days
HQ hub live and running in 3 weeks
70%
Adoption across the network
55%
Lift in Google conversion rate
2X
Growth in Google Maps direction requests

The Challenge: Fragmented Marketing
in a Crowded Market

Growth brought complexity. Each location was running its own version of marketing:

  • Some locations posted as little as once a month.
  • HQ had no clear visibility into what worked or where money was wasted.
  • Google visibility and customer reviews were inconsistent, risking customer experience.

Without a system, the brand couldn’t scale marketing — or prove it was turning into orders and visits.

Single calendar
PromoRepublic gave us one system to align every store. Franchisees follow the same playbooks, HQ has visibility, and we could immediately see the impact of local marketing across the network.”
Aaron Kuhn,
VP of Operations, Westside Pizza
Aaron Kuhn

The Solution: Fast Rollout, Local Activation

Westside Pizza partnered with PromoRepublic to introduce a structure that blended brand governance with local flexibility.

Fast rollout
HQ was activated in 3 weeks, the entire network onboarded in 6 weeks.
Education built adoption
Playbooks and webinars turned tools into habits, sustaining 65–75% active use every month.
Google optimization
Each location’s Google Business Profile was updated with accurate hours and new photos, ensuring consistency and visibility.
Governance + local freedom
HQ provided branded content pillars, while stores localized for their markets.
Dashboards tied it together
HQ gained one view into marketing activity, visibility, and conversions across the network.
digital asset manager

The Impact: Fast Activation, Real Growth

Within just weeks, Westside Pizza transformed its local marketing from fragmented to unified, and the results were immediate. Adoption climbed quickly, visibility improved, and customers responded.

  • 65–75% franchisee adoption across 35 locations
  • 55% increase in Google Business Profile actions
  • 2X growth in direction requests, from 3K to 6K
  • 10% improvement in review response rates quarter over quarter

The real win was speed. HQ kept brand standards in place, franchisees embraced the tools, and the network proved that with the right system, franchise brands can activate quickly, scale with confidence, and turn digital activity into measurable growth.

location leaderboard
Your franchise network could see the same results.
PromoRepublic gives franchise leaders one system to unify locations, prove ROI, and drive visibility that converts.
Let’s talk

The post The Franchise Playbook Behind Westside Pizza’s 55% Lift in Conversions appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

]]> https://promorepublic.com/en/blog/westside-pizza-case/feed/ 0 How Joey’s Restaurants Grew Its Engagement on Local Search and Social Media https://promorepublic.com/en/blog/joeys-case/ https://promorepublic.com/en/blog/joeys-case/#disqus_thread Fri, 07 Jul 2023 15:34:48 +0000 https://promorepublic.com/en/blog/?p=17085 The company is embracing a hybrid approach and believes its franchisees could bring a unique, local touch to its social media presence.

The post How Joey’s Restaurants Grew Its Engagement on Local Search and Social Media appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

]]>
westside pizza
All customer stories

How Westside Pizza Activated Its Network In 6 Weeks And Grew Google Conversions by 55%

Book demo
21 days
HQ hub live and running in 3 weeks
70%
Adoption across the network
55%
Lift in Google conversion rate
2X
Growth in Google Maps direction requests

Overview

Joey’s Restaurants is the largest seafood chain in the fast-casual Canadian market, offering hand-crafted fish & chips since 1985.

It has since expanded into a multi-brand franchisor for Joey’s Seafood Restaurants, Joey’s Fish Shack, and strEATS Kitchen.

Industry

Restaurants

66 Locations

Canada

Products used
  • Social Media Marketing
  • Review Management
  • Digital Asset Management
  • Analytics

“With over 35+ years in the business, we rely on contemporary marketing tactics to maintain our local visibility and stay top-of-mind with our customers. PromoRepublic assists us in being discovered and selected by our clients every day.

Michael Klassen
Michael Klassen
Director of Brand Development at Joey’s Franchise Group

Challenges

Bring simplicity and automation to franchisees
With over 60 restaurants open, the company was handling things manually and was looking for a scalable solution for consistent branding across all platforms and franchisees producing their own content.
Proactively manage online reviews
Guest reviews are crucial for winning new customers and being visible on search. So Joey’s Restaurants wanted to optimize review management and improve metrics.
Provide local experiences on social media
The company is embracing a hybrid approach and believes its franchisees could bring a unique, local touch to its social media presence. They needed tools for content localization, scheduling, editing, and managing customer communication in one platform to succeed.
Easily track performance in one place
Joey’s Restaurants realized that it’s critical to track how each of their restaurants is doing on search and social. But they lacked a master data dashboard with real-time data for easy analysis.

Solution

Joey’s Restaurants has chosen PromoRepublic as their local marketing intelligence platform to get more engagement on search and social while improving their locations’ online visibility.

To increase posting frequency and reach more customers, local managers have been using content library, scheduler, social inbox, and analytics. A nice bonus is intelligent dashboard which collects and analyzes data on local visibility so the head office could leverage insights to make data-backed decisions and increase revenue across locations.

Social Media Marketing

While the head office manages social media marketing at scale, local managers save time by scheduling ahead content across all platforms with a single calendar. Such automation frees up time for franchisees to optimize routine tasks and focus on best serving their customers.

Digital Asset Management

The head office ensures brand consistency by uploading, organizing, and distributing content for their entire chain. Franchisees use the platform as a single source of truth for branded content and campaigns, also utilizing pre-uploaded elements for more local approach.

Review Management

A single dashboard shows all reviews conveniently collected in one place. This allows managers to handle guest feedback proactively and increase metrics such as response rate and response time.

Insights

The head office can now pull out data for any specific restaurant and compare their locations by performance. By analyzing data generated by customers so they can make informed decisions and grow revenue across locations.

Simplify your brand’s digital presence now
Discover how PromoRepublic helps you engage locally and stay on-brand at every location.
Find solution

The post How Joey’s Restaurants Grew Its Engagement on Local Search and Social Media appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

]]> https://promorepublic.com/en/blog/joeys-case/feed/ 0 Getting Branded Content in Front of More People with PromoRepublic https://promorepublic.com/en/blog/big-cheezy/ https://promorepublic.com/en/blog/big-cheezy/#disqus_thread Sun, 01 Nov 2020 15:55:28 +0000 https://promorepublic.com/en/blog?p=15711 How PromoRepublic tools helped the Big Cheezy take its startup to the next level by handling customized, scheduled, and personalized posting.

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]]> How PromoRepublic tools helped the Big Cheezy take its startup to the next level by handling customized, scheduled, and personalized posting.

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