Healthcare Archives - PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers

From Fragmented Marketing to a Unified System That Franchisees Actually Use

Irina Baranovskaya — Fri, 31 Oct 2025 10:51:03 +0000

How Fastest Labs Scaled Social Across 200+ Locations in Record Time

Overview

Fastest Labs is a U.S. franchise specializing in drug, alcohol, and DNA testing. With more than a decade in business and nearly 240 locations nationwide, the brand works with individuals, small businesses, schools, government agencies, and enterprise employers.

In an industry where trust, accuracy, and speed define the customer experience, Fastest Labs needed its local marketing to match the same level of professionalism.

30 days

HQ rollout complete

99%

Of all content now published through the platform

130%

Higher social engagement across the network QoQ

91%

Audience growth QoQ

The Challenge: Growth Outpacing Control

Fastest Labs expanded faster than its marketing could keep up.

Some labs went silent on social media for months, while others posted off-brand content that risked confusing customers. HQ had no visibility into what was happening across locations — no way to see which posts engaged communities or drove conversions.

Leadership realized the brand’s digital presence no longer reflected its reputation for speed and professionalism. To fix it, they set clear priorities to bring order without slowing franchisees down.

Clean up digital inconsistencies and build a unified social presence
Locations to post locally while staying on-brand
Make social a turnkey system that works across all labs
Establish a cohesive content strategy for sustainable growth

Short-term goals

Create and connect local pages for each lab
Get the initial content strategy lined up
Onboard franchisees into a unified system

Long-term goals

Strengthen marketing as a core franchise offering
Keep brand presence consistent everywhere

The Solution: Building a System Franchisees Could Actually Use

Fastest Labs partnered with PromoRepublic to bring order and visibility into their social marketing.
HQ rollout in 30 days established standards, dashboards, and workflows.

Network rollout in 60 days

All franchisees are onboarded, receiving support for creating and connecting local Instagram and Facebook pages.

A central content library

Every lab has on-brand and ready-to-go assets and templates, while still leaving space for local additions.

99% of all content go through PromoRepublic

HQ can finally see activity across the network and measure results.

PromoRepublic gave us more than a posting tool — it gave us structure. Franchisees have a baseline of content to create their own hyper-local content to customize and publish.”

Cat Koehler,
Head of Marketing at Fastest Labs

The Results: From Fragmented to Unified

Franchisees now had an easy way to stay active online, while HQ gained the visibility and consistency it needed to guide growth. In the first quarter after rollout, the impact was clear:

+139% impressions
+119% engagement
+91% audience growth
127 Facebook and Instagram pages set up and launched

Crucially, the results held. Even after two years, Fastest Labs continues to post positive quarter-over-quarter growth — proof the system is built for sustainability, not just a quick lift.

Fastest Labs proved that rolling out a social system nationwide doesn’t have to take months. In weeks, they unified their brand presence and kept franchisees active locally. Consistent publishing across locations gave HQ full visibility into impressions, engagement, and audience growth — turning scattered execution into measurable ROI.

Your franchise network could see the same results.

PromoRepublic gives franchise leaders one system to unify locations, prove ROI, and drive visibility that converts.

The post From Fragmented Marketing to a Unified System That Franchisees Actually Use appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

How Pearl Home Care Built a Turnkey Marketing Solution For Its Franchisees

Irina Baranovskaya — Fri, 17 Jan 2025 14:39:15 +0000

All customer stories

How Pearl Home Care Supports Franchisees and Maintain Brand Consistency

Overview

Pearl Home Care is a 100% Australian-owned provider of world-class senior and disability care at home. Since launching in 2019, it has become one of Australia’s fastest-growing and most reputable in-home care organizations.

With 40 locations and growing, the franchise emphasizes a local approach to care, ensuring that profits remain within Australia to bolster the economy and community support systems.

14.5%

More views on Google QoQ

20%

Jump in calls from Google

44%

Surge in Facebook interactions QoQ

13%

Higher website visits from Google

The need for brand control

In just five years, Pearl Home Care grew to 40 locations, but with growth came branding headaches.

Franchisees were using low-quality images, wrong sizes, off-brand colors, and even forgetting logos—creating a snowball of mixed messaging.

Fadi Awad, Digital Marketer at Pearl Home Care HQ, recalls regular meetings with the CEO, where the same issue kept popping up: there was no brand control. They quickly realized they needed a solution to bring everything back on track.

“That’s when PromoRepublic clicked in. The platform gave us the visibility and control we needed to help our franchisees with local marketing and gently guide things back toward consistency.”

Now, Fadi has a single view of all franchise activity, while franchisees benefit from a centralized content library and easy-to-use tools. This ensures everyone stays on brand with high-quality content.

The platform gave us the visibility and control we needed to help our franchisees with local marketing and gently guide things back toward consistency.

Fadi Awad

Digital Marketer
at Pearl Home Care

Automated social media for local presence

Social media is Pearl Home Care’s main marketing channel, with HQ focusing on Facebook to reach its target audience of 35-65-year-olds.

“Before, it was a bit of a mess. Some franchisees had their personal accounts linked to business profiles, which blocked our ads. Others were stuck in password recovery, wasting time trying to access their accounts.”

To fix this and keep the brand consistent, Fadi teamed up with PromoRepublic to set up a child-parent structure on Facebook. Now, franchisees don’t have to start from scratch. Their pages are set up, and all past posts are neatly stored in a content library—ready to reuse and tweak.

“It gives us a unified look and control across all accounts. Plus, franchisees now have a go-to resource for content. Templates, like hiring posts, are a favorite,” Fadi explains. But it’s not just about setting them up. “We’re also coaching them on localizing,” Fadi adds.

“From social media best practices to company-wide training, we’re running regular sessions with PromoRepublic’s support to set everyone up for success.”

Instagram is now on the horizon for Fadi and his team. With PromoRepublic’s ability to manage multiple platforms in one place, expanding its digital footprint is a no-brainer.

Benefits of Implementing PromoRepublic

Easy to create and repurpose pages if a franchisee leaves

All messages to see and respond in one place

Easy graphic editor with built-in fonts, colors, and logos

Intuitive analytics per location

Holistic reports on brand performance

Using analytics to identify and resolve locations’ issues faster

Fadi has this knack for knowing when things are clicking. “I can tell things are progressing simply by analyzing the data and listening to the franchisees’ feedback,” he shares. “My confirmation comes when I observe people actively engaging with posts and see Google reviews coming in.”

Every other month, Pearl Home Care gets a report. Fadi uses the data to keep everyone in the loop and shares some details with the franchisees.

They spotlight a standout suburb, sharing the success story with the rest of the network. “It’s like, look, here’s what they did, here’s how they’re doing it, and here’s what you can do to achieve the same,” Fadi explains.

Franchisees often ask him for a magic formula like what’s the best time to post? Fadi redirects them to their social performance data. “I tell them to post a few things, and the analytics will tell you when to post. It’s all there once you start.”

Unify your brand’s digital presence with ease

Discover how PromoRepublic helps you engage locally and stay on-brand at every location.

The post How Pearl Home Care Built a Turnkey Marketing Solution For Its Franchisees appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

How Medi-Weightloss® Localizes Content Automatically Across All Locations

Irina Baranovskaya — Wed, 17 May 2023 15:57:50 +0000

All customer stories

How Pearl Home Care Supports Franchisees and Maintain Brand Consistency

Overview

With 40 locations and growing, the franchise emphasizes a local approach to care, ensuring that profits remain within Australia to bolster the economy and community support systems.

14.5%

More views on Google QoQ

20%

Jump in calls from Google

44%

Surge in Facebook interactions QoQ

13%

Higher website visits from Google

PromoRepublic is a well-defined platform that helps our franchise maintain brand consistency across all locations. It’s also easy to create and post content at a local level

Austin Barton

VP of Marketing

Challenges

Existing software was complicated and didn’t ensure posting consistency

Medi-Weightloss® was already using a solution for brand presence on social media. But analysis of their previous solution showed critically low local adoption due to a steep learning сurve.

Difficult access to branded content for franchisees

The posting consistency was held back by the limited and rarely updated content that lacked the ability to localize it.

No ability to localize content automatically

The head office was concerned about brand consistency as they had no control over their franchisees’ social posts.

Solution

To promote the brand on social the HQ needed to boost the platform’s number of active users. Only easy-to-use tools to access and post content could make franchisees use the platform.

In line with the HQ marketing team, we provide franchisees with simple technology and education.

To ensure franchisees are equipped to represent the brand, they receive a top tier education program and live support to grow their social media understanding and platform usage.

SocialHub functionality for the head office

Digital Asset Manager

Branded and editable content is uploaded to Asset Manager monthly. The HQ has single plaсe to create, store and share content with franchisees supervising over on-brand customization.

Social Media Calendar

The head office posts content across entire franchise’s social media using dynamic fields. Automated posting is applied to 6 social media networks with average 5 posts per week.

Insights

The head office gets an overview of company social performance, software usage across the entire franchise, and keeps on track if efforts pay off.

How head office localizes content at scale

1. Social media manager adds location attributes while creating post.

2. Then chooses relevant locations to push the content.

3. Posts are automatically published to local pages with local information.

How franchisees use SocialHub

Simple access to content in Asset Manager

Platform users save time with content updates notifications and one-click access. They get customization and scheduling all in one place.

Intuitive customization in Graphics Editor

Local clinics add some personal touch editing templates according to the franchise guidelines.

Scheduling their own lifestyle posts

Apart from scheduling posts suggested by head office, franchisees post on their own to drive authenticity and engage with local audience.

“The Social Hub is a valuable resource for branded assets.
Built-in editing tools are the magic wand for adapting and enhancing your posts. Calendaring allows me to work ahead and focus on other things.

Margaret Baranowski

Medi-Weightloss Noblesville/Fishers

Simplify your brand’s digital presence now

Discover how PromoRepublic helps you engage locally and stay on-brand at every location.

The post How Medi-Weightloss® Localizes Content Automatically Across All Locations appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

How Walfinch Ensures Its Locations Are Discoverable Online by Local Customers

Irina Baranovskaya — Wed, 02 Feb 2022 15:39:16 +0000

All customer stories

How Pearl Home Care Supports Franchisees and Maintain Brand Consistency

14.5%

More views on Google QoQ

20%

Jump in calls from Google

44%

Surge in Facebook interactions QoQ

13%

Higher website visits from Google

Overview

With 40 locations and growing, the franchise emphasizes a local approach to care, ensuring that profits remain within Australia to bolster the economy and community support systems.

PromoRepublic is a well-defined platform that helps our franchise maintain brand consistency across all locations. It’s also easy to create and post content at a local level

Austin Barton

VP of Marketing

Context

Walfinch turned to PromoRepublic with a request to improve its brand’s online visibility while making sure that all its locations stick to company standards. The number of its locations was continuously growing, so the head office wanted to effectively regulate its marketing team’s workload.

Approach

Improve content management and distribution

The head office now can easily distribute content, making it the one source of truth for decentralized teams. This improves brand consistency and optimizes workload.

Ensure posted content is on-brand

To align corporate and local strategies, the head office can protect fonts and graphics from being edited, thus ensuring that shared content and communications stay on-brand.

Boost franchisees’ activity on social

Post suggestions eliminate the need for franchisees to post on their own. This allows non-active franchisees to be present on social and grow their engagement.

Get insights on brand’s performance

The head office gets an overview of the company’s social KPIs and content performance in a single dashboard view with aggregated data.

Boost online reputation

The head office has a Social Inbox for managing all locations’ communications by responding to comments and direct messages in one dashboard.

Results

Walfinch now has a solution for the entire head office marketing team and franchisees to work out of for content management, activating its silent locations and growing the brand’s overall online exposure.

PromoRepublic’s marketing platform has ensured that every Walfinch location has an on-brand digital presence, resulting in a growing number of followers and increasing engagement on its local pages.

The head office saves labor time by managing local digital marketing in one place, tracks data more accurately, and ensures its locations are discoverable online by local communities.

Ready to grow your franchise with PromoRepublic?

Book a demo

The post How Walfinch Ensures Its Locations Are Discoverable Online by Local Customers appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

Using a Content Library to Customize Pictures and Schedule Weeks in Advance

Irina Baranovskaya — Tue, 26 Oct 2021 07:02:30 +0000

How North South Physical Therapy uses eye-catching educational content to build engaging Educational Center for сlients.

The post Using a Content Library to Customize Pictures and Schedule Weeks in Advance appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.