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How Australia’s Largest Leisure Operator Unified and Scaled Local Marketing for 259 Venues

Katya Lytovchenko — Thu, 14 May 2026 08:41:47 +0000

How Australia’s Largest Leisure Operator Unified and Scaled Local Marketing for 259 Venues

Overview

Belgravia Leisure is part of the Belgravia Group, one of Australia’s largest private companies. Across 250+ facilities in Australia and New Zealand – from aquatic centres and gyms to holiday parks, sports centres and spa retreats, – Belgravia employs more than 8,000+staff and serves millions of community members every year.

Managing this scale meant walking a fine line: maintaining brand governance nationally while enabling authentic engagement locally.

100%

locations live

66%

of venues publishing monthly

35%

Google Business Profile conversion rate

5.5X

faster review replies

The Challenge

Fragmented Marketing

Often size adds complexity and Belgravia faced the challenge of aligning hundreds of Facebook, Instagram, and Google pages across 250+ venues. HQ teams were stretched scheduling campaigns across accounts, state teams lacked transparency, and guest reviews often sat unanswered for more than a week. The result was an inconsistent guest experience across a national network.

“Managing multiple profiles and permissions across every venue was a nightmare. We needed one place where central teams and local managers could finally work together,” shares Felix Tang, Head of Digital at Belgravia Leisure.

The Solution

A Shared System

Belgravia selected PromoRepublic to unify marketing, reviews, and analytics in one platform. The rollout was structured and deliberate to ensure adoption:

White-labeled Social Hub centralized publishing, assets, and analytics under Belgravia’s own brand.
Phased launch started with national campaigns, then moved to state teams, and finally to local venues.
Content at scale: meant HQ launched seasonal and safety campaigns, while venues added their own local flavor.
Reviews rollout was made in iterations: venues replied first, HQ stepped in when needed, and automation pilots supported consistency.
Cross‑team alignment brought marketing, digital, and guest experience into the same workflow for the first time.

“The hub solved the complexity of posting and replying. Our marketing team is happy, and guest experience is more consistent than ever.” – Felix Tang

The Results

Belgravia transformed fragmented operations into measurable adoption and visibility

The shift was visible quickly — not only in numbers, but in how teams worked together.

“Now we see structured activation across every layer of the business.” – Felix Tang

Balancing Control and Local Voice

Belgravia Leisure proved that national networks don’t need to choose between brand control and local authenticity. With PromoRepublic, they achieved both — governance at scale and genuine local engagement, delivered through controlled rollout, measurable adoption, and stronger guest engagement.

259 venues live, 481 users onboarded
60% of all content now published through the hub
66% of venues posting everymonth, compared to ~30% industry average
Google Business Profile conversions at 35% which is 3× industry benchmark
Review replies cut from 11 days to under 2

“PromoRepublic has become the backbone of our marketing – balancing national governance with true local activation.”

Felix Tang

Head of Digital at Belgravia Leisure

See how unified marketing can scale.

PromoRepublic gives retail networks the tools to stay visible, engage local audiences, and drive more local traffic.

The post How Australia’s Largest Leisure Operator Unified and Scaled Local Marketing for 259 Venues appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

How Expedia Cruises Achieved an 81% Increase in Engagement Rate Within a 6-Month Period

Irina Baranovskaya — Mon, 15 Nov 2021 09:46:00 +0000

All customer stories

How Expedia Cruises thrives locally through on-brand organic & paid social media marketing

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Overview

Since 1987, Expedia Cruises has been an industry leader in air, land and sea vacation sales across North America, and is backed by the most powerful travel brand in the world – Expedia.

Expedia Cruises provides travel agency franchise opportunities for those wanting to provide unrivaled travel expertise and exceptional value, for travelers in their community.

Impression growth on social over 6 months

+81%

Engagement growth over 6 months

148%

Growth of content published over 6 months

At Expedia Cruises, we know how critical online visibility is for growing local sales. That’s why we’ve chosen PromoRepublic to help our Vacation Consultants post on-brand organic and paid content and target it to local communities. We analyze performance and improve our social strategy by tracking results across thousands of social accounts in one dashboard.

James De Chavez

Senior Manager, Brand Marketing at Expedia Cruises

Corporate Office

Travel Agency

Vacation Consultant

Challenges

On-brand online presence

Expedia Cruises aimed to ensure that corporate and vacation consultants stay consistent when communicating the brand’s story on social media and other digital channels. To achieve that, they were looking for a tool that would provide easy access to on-brand content and allow oversight of the social media posts going out.

Local targeting for paid social

The corporate office aimed to arm every location with a tool to grow visibility and engagement across local audiences with localized messaging. As franchisees manage advertising budgets by themselves, they needed a simple tool for promoting localized social media posts on their own.

Solution

The Social Hub provided by PromoRepublic became the unified social marketing platform used across 300+ locations and 5,000 consultants, as well as the corporate team. The platform’s workflow and permission structure reflects the established approval processes within the organization.

Digital Asset Manager

Asset Manager is an easy tool for uploading, sorting, and storing branded content. A corporate team ensures brand consistency by distributing content across all locations and setting up specific permissions to manage and localize content while keeping all other assets untouched.

Organic Social Media Campaigns

The corporate team utilizes PromoRepublic to keep franchisees and Vacation Consultants in line with the marketing calendar and to bring all important campaigns to the forefront.To get higher reach, the head office organizes time-sensitive campaigns for locations to approve and join in on. This ready-made content can be labeled and later tracked for performance metrics.

Post Boosting

As their franchisees pay for ads at their own cost, they needed an easy tool to target people in their area. To help agencies attract people with hyper-localized content, we enabled zip code post boosting.

Moreover, users see educational pop-ups throughout the payment process to make the right decision.

Insights on Social Media Marketing

By tracking social media and сontent performance in one single dashboard, the head office can now ensure that the visibility of agencies and Vacation Consultants is growing.

Simplify your brand’s digital presence now

Discover how PromoRepublic helps you engage locally and stay on-brand at every location.

The post How Expedia Cruises Achieved an 81% Increase in Engagement Rate Within a 6-Month Period appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.