Fitness Archives - PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers Explore insights on AI, franchise marketing, and local activation — real stories, data, and strategies for multi-location brand growth. Thu, 14 May 2026 08:41:48 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://promorepublic.com/en/blog/wp-content/uploads/2025/10/cropped-Favicon-32x32.png Fitness Archives - PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers 32 32 How Australia’s Largest Leisure Operator Unified and Scaled Local Marketing for 259 Venues https://promorepublic.com/en/blog/how-belgravia-leisure-unified-local-marketing-for-259-venues/ https://promorepublic.com/en/blog/how-belgravia-leisure-unified-local-marketing-for-259-venues/#disqus_thread Thu, 14 May 2026 08:41:47 +0000 https://promorepublic.com/en/blog/?p=20431 Belgravia transformed fragmented operations into measurable adoption and visibility. The shift was visible quickly — not only in numbers, but in how teams worked together.

The post How Australia’s Largest Leisure Operator Unified and Scaled Local Marketing for 259 Venues appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

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All customer stories

How Australia’s Largest Leisure Operator Unified and Scaled Local Marketing for 259 Venues

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Overview

Belgravia Leisure is part of the Belgravia Group, one of Australia’s largest private companies. Across 250+ facilities in Australia and New Zealand – from aquatic centres and gyms to holiday parks, sports centres and spa retreats, – Belgravia employs more than 8,000+staff and serves millions of community members every year. 

Managing this scale meant walking a fine line: maintaining brand governance nationally while enabling authentic engagement locally.

Industry

Fitness, Travel

Size

259 venues

Geography

Australia and New Zealand 

Products used
  • Social
  • Reviews
  • Local SEO
  • Analytics
100%
locations live
66%
of venues publishing monthly
35%
Google Business Profile conversion rate
5.5X
faster review replies

The Challenge

Fragmented Marketing

Often size adds complexity and Belgravia faced the challenge of aligning hundreds of Facebook, Instagram, and Google pages across 250+ venues. HQ teams were stretched scheduling campaigns across accounts, state teams lacked transparency, and guest reviews often sat unanswered for more than a week. The result was an inconsistent guest experience across a national network.

“Managing multiple profiles and permissions across every venue was a nightmare. We needed one place where central teams and local managers could finally work together,” shares Felix Tang, Head of Digital at Belgravia Leisure.

The Solution

A Shared System

Belgravia selected PromoRepublic to unify marketing, reviews, and analytics in one platform. The rollout was structured and deliberate to ensure adoption:

  • White-labeled Social Hub centralized publishing, assets, and analytics under Belgravia’s own brand. 
  • Phased launch started with national campaigns, then moved to state teams, and finally to local venues.
  • Content at scale: meant HQ launched seasonal and safety campaigns, while venues added their own local flavor.
  • Reviews rollout was made in iterations: venues replied first, HQ stepped in when needed, and automation pilots supported consistency.
  • Cross‑team alignment brought marketing, digital, and guest experience into the same workflow for the first time.

“The hub solved the complexity of posting and replying. Our marketing team is happy, and guest experience is more consistent than ever.” – Felix Tang

The Results

Belgravia transformed fragmented operations into measurable adoption and visibility

The shift was visible quickly — not only in numbers, but in how teams worked together.

“Now we see structured activation across every layer of the business.” – Felix Tang

Balancing Control and Local Voice

Belgravia Leisure proved that national networks don’t need to choose between brand control and local authenticity. With PromoRepublic, they achieved both — governance at scale and genuine local engagement, delivered through controlled rollout, measurable adoption, and stronger guest engagement.

  • 259 venues live, 481 users onboarded
  • 60% of all content now published through the hub
  • 66% of venues posting everymonth, compared to ~30% industry average
  • Google Business Profile conversions at 35% which is 3× industry benchmark 
  • Review replies cut from 11 days to under 2

“PromoRepublic has become the backbone of our marketing – balancing national governance with true local activation.”

Felix Tang
Head of Digital at Belgravia Leisure
See how unified marketing can scale.
PromoRepublic gives retail networks the tools to stay visible, engage local audiences, and drive more local traffic.
See it in action

The post How Australia’s Largest Leisure Operator Unified and Scaled Local Marketing for 259 Venues appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

]]> https://promorepublic.com/en/blog/how-belgravia-leisure-unified-local-marketing-for-259-venues/feed/ 0 How Curves Empowers its Clubs Owners and Boosts Engagement on Social https://promorepublic.com/en/blog/curves-case/ https://promorepublic.com/en/blog/curves-case/#disqus_thread Fri, 02 Jun 2023 10:08:09 +0000 https://promorepublic.com/en/blog/?p=17009 Curves has chosen PromoRepublic as their local marketing intelligence platform to serve both: franchisor and franchisee.

The post How Curves Empowers its Clubs Owners and Boosts Engagement on Social appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

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All customer stories

How Curves empowers its Club owners and builds following on social

Book a demo Download PDF
33%
Engagement growth on social media QoQ
44%
Faster average response time QoQ
19%
QoQ growth of followers on social media

Overview

Curves International is a global franchise helping women around the world get stronger bodies with 30-min workouts.

Curves offers guided in-club and home fitness strength trainings, as well as nutritional programs and health education.

Industry

Fitness

159 Clubs

Europe

Products used
  • Social Media Marketing
  • Digital Asset Management
  • Analytics

Innovation never sleeps at Curves. To remain relevant with today’s women and fitness, we are constantly improving our franchise system and member experience. Now with PromoRepublic, we give the best toolset for Club owners to stay connected and grow their presence
on social.

Claudia García López
Marketing Manager at Curves

Challenges

Grow brand awareness and Clubs’ engagement on social
Curves wanted to inspire franchisees to be proactive on social and stay connected with local communities, building relationships with their followers, and giving people a reason to visit website or to book their workout with Curves.
Provide better social media customer service
Sometimes customers comment on posts or submit feedback, sending direct messages, or inquiring about trainings. Clubs needed a tool to monitor their customer communication across all platforms in one place and support customers faster.
No centralized place to track Clubs’ performance
Curves understood the importance of tracking local marketing data to realize what’s working and not. But they didn’t have a tool to monitor real-time data. Having accurate data on the table could give them more insights into how to grow their business.

Solution

Curves has chosen PromoRepublic as their local marketing intelligence platform to serve both: franchisor and franchisee.

It helps Club owners to post consistently fresh, on-brand content and connect with local communities leveraging a bank of content, scheduler, social inbox, and analytics. The corporate team benefits from sharing asset libraries, launching campaigns, and analyzing Clubs’ social performance.

As Curves operates so many locations in Europe, multilingual support was essential in helping cut down barriers and streamline collaboration.

Social Media Marketing

Clubs’ managers got a tool to overview and schedule their posts in advance within a single calendar for all their social accounts. Creating, planning, and delivering engaging posts has never been so easy and fast. Such automation frees up time for franchisees to focus on keeping up with their customers.

Digital Asset Management

Clubs owners are now able to easily navigate, edit, and share posts from one place. PromoRepublic provides them one place of truth for branded content and campaigns. It helps local managers use already uploaded elements and feel more confident with creating content by themselves.

Community Management

All-in-one Social Inbox allowed Clubs to unify social channels and Google into one stream and handle their Facebook community management directly from the platform. A single view allowed to monitor incoming direct messages, comments, or reviews and react to them faster.

Analytics

The head office can now pull out data for any specific location and compare their Clubs by performance. Curves use this to mark leaders while offering more support for those lagging. To keep up with KPIs, Clubs have access to their local metrics and can use numbers to adjust their efforts where needed.

Simplify your brand’s digital presence now
Discover how PromoRepublic helps you engage locally and stay on-brand at every location.
Find solution

The post How Curves Empowers its Clubs Owners and Boosts Engagement on Social appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

]]> https://promorepublic.com/en/blog/curves-case/feed/ 0 How Moms on the Run Has Increased Brand Awareness and Engagement on Social Media https://promorepublic.com/en/blog/moms-on-the-run-case/ https://promorepublic.com/en/blog/moms-on-the-run-case/#disqus_thread Tue, 04 Apr 2023 15:10:31 +0000 https://promorepublic.com/en/blog/?p=16962 Fitness franchise planned to collect and analyze data across all locations and use it to improve its marketing strategy.

The post How Moms on the Run Has Increased Brand Awareness and Engagement on Social Media appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

]]>
All customer stories

How Curves empowers its Club owners and builds following on social

Book a demo Download PDF
33%
Engagement growth on social media QoQ
44%
Faster average response time QoQ
19%
QoQ growth of followers on social media

Overview

Curves International is a global franchise helping women around the world get stronger bodies with 30-min workouts.

Curves offers guided in-club and home fitness strength trainings, as well as nutritional programs and health education.

Industry

Fitness

159 Clubs

Europe

Products used
  • Social Media Marketing
  • Digital Asset Management
  • Analytics

Innovation never sleeps at Curves. To remain relevant with today’s women and fitness, we are constantly improving our franchise system and member experience. Now with PromoRepublic, we give the best toolset for Club owners to stay connected and grow their presence
on social.

Claudia García López
Marketing Manager at Curves

Challenges

Grow brand awareness and Clubs’ engagement on social
Curves wanted to inspire franchisees to be proactive on social and stay connected with local communities, building relationships with their followers, and giving people a reason to visit website or to book their workout with Curves.
Provide better social media customer service
Sometimes customers comment on posts or submit feedback, sending direct messages, or inquiring about trainings. Clubs needed a tool to monitor their customer communication across all platforms in one place and support customers faster.
No centralized place to track Clubs’ performance
Curves understood the importance of tracking local marketing data to realize what’s working and not. But they didn’t have a tool to monitor real-time data. Having accurate data on the table could give them more insights into how to grow their business.

Solution

Curves has chosen PromoRepublic as their local marketing intelligence platform to serve both: franchisor and franchisee.

It helps Club owners to post consistently fresh, on-brand content and connect with local communities leveraging a bank of content, scheduler, social inbox, and analytics. The corporate team benefits from sharing asset libraries, launching campaigns, and analyzing Clubs’ social performance.

As Curves operates so many locations in Europe, multilingual support was essential in helping cut down barriers and streamline collaboration.

Social Media Marketing

Clubs’ managers got a tool to overview and schedule their posts in advance within a single calendar for all their social accounts. Creating, planning, and delivering engaging posts has never been so easy and fast. Such automation frees up time for franchisees to focus on keeping up with their customers.

Digital Asset Management

Clubs owners are now able to easily navigate, edit, and share posts from one place. PromoRepublic provides them one place of truth for branded content and campaigns. It helps local managers use already uploaded elements and feel more confident with creating content by themselves.

Community Management

All-in-one Social Inbox allowed Clubs to unify social channels and Google into one stream and handle their Facebook community management directly from the platform. A single view allowed to monitor incoming direct messages, comments, or reviews and react to them faster.

Analytics

The head office can now pull out data for any specific location and compare their Clubs by performance. Curves use this to mark leaders while offering more support for those lagging. To keep up with KPIs, Clubs have access to their local metrics and can use numbers to adjust their efforts where needed.

Simplify your brand’s digital presence now
Discover how PromoRepublic helps you engage locally and stay on-brand at every location.
Find solution

The post How Moms on the Run Has Increased Brand Awareness and Engagement on Social Media appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

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