The month begins on a high note with national holidays like Canada Day and Independence Day – your followers are online expecting blowout sales and fun activities. It doesn’t stop there. With more of your customers either out of school or taking vacations, there will be more eyes on your social media platforms. We’re here to make sure your Facebook, Instagram, Pinterest, LinkedIn, and Twitter are blazing hot with summertime content ideas.

Here’s what to expect in this post:

• Welcome July
• Hello July Quotes
• July Daily Holidays

Welcome July 2022

July is the stand-alone month where every day is dedicated to our magical Summer. Fill up your social media content calendar with photos of your products displayed in summertime settings. Do you have a brick and mortar store? Rally your employees to dress up in tropical gear and post it online. We all know your customers love it when you get personal with them! Encourage health with outdoor wellness tips and nutritional recipes. Keep them accountable by asking them about their progress. We promise you that your followers are online and always on the hunt for new information and new sales to satisfy their summer high.

Hello July Pics & Quotes

We’re all about custom-made templates here at PromoRepublic. We will always encourage you to focus on branding but general posts also generate high engagement. Stirring up positive emotions is a great way to entice them to buy your product or service. Share the July love with Hello July pics and quotes.

July 2022 Daily Holidays

If you are already a user of the PromoRepublic social media content calendar, well then you know our calendar is abundant with holidays. There are no more excuses for empty days on social because we have a holiday for you, each and every day. Get ready to rock your Summer Social life right here and now:

Week 1:

Canada Day

Honoring our neighbors is the right thing to do since many of them are also our customers. Display the red and white today. Celebrate their NBA victory! Celebrate them for being loyal customers! Celebrate them for being too nice! Tell them, “Sorry” just for the fun of it! It makes perfect business sense to revel in their day, especially if they’re buying your products and services.

International Plastic Bag-Free Day

As a business, your customers look to you for leadership. And with the state of our environment and climate change, we need to set the example. Perhaps, the plastic-bag free day could become a more permanent solution. Or at least an educational day for you and your followers.

Independence Day

Show off your National pride today with red, white and blue social media posts. Roll out the spectacular sales all weekend long. Remind your followers to honor this American holiday with full-blown patriotism because we are grateful for our freedom. An increase in engagement will be had today, we guarantee you this!

National Country Music Day

If you’re born in the U.S.A., then you probably love country music. Maybe not all of you, but we’re pretty sure you love at least one song! Jolene? Country Roads? Get the conversation going on Facebook or Instagram – ask them which is their all-time favorite song or artist.

Workaholics Day

Reward those employees that came into work early today (ahem..the day after Independence Day celebrations). They definitely deserve to be honored – such dedication and loyalty. This is a wonderful day to show your employees some appreciation (it’s Friday, after all!).

National Bikini Day

There are so many content ideas for this sun-sational day! If you’re a fashion retailer, it’s all about promotions today. Do you own a spa? If they wear a bikini (and sunscreen, of course) – 10% off! Today is an ideal holiday to educate them on being responsible for their skin with the benefits of sunscreen.

World Kissing Day

Shower your followers with kisses and love today! Literally – if you have a shop or even an online store, with every purchase reward them with a Hershey’s Kiss or lip-shaped candy! Blow them kisses as a way to say thank you! You’re a dentist? Then encourage good breath today with tips and tricks.

Happy Birthday Dalai Lama

84 years old and still ticking! His Holiness’ mission is bringing peace to this world. There still seems a long way to go but there has been some change and that’s all we can ask for. For those with wellness and yoga businesses, today is your day to share his quotes and teachings for inspiration.

World Chocolate Day

For the love of everything chocolate, we hope you feast today! Sprinkle all your Happy Chocolate Day images and quotes on your social media platforms. We don’t need to tell you almost everyone loves chocolate so go on and post your favorite chocolate pics for this chocolate day. Slather on the chocolate emojis and banners on your pictures.

Do you own a bakery, café or restaurant? Chocolate is the star of the show today – why not feature it in promotions or giveaways. Are you a massage therapist or aromatherapist? The use of chocolate in natural remedies is a thing, so share the benefits. Are you a nutritionist or fitness trainer? Dark chocolate is healthy so educate your followers. You can take this day and every holiday as ‘outside the box’ as you wish. As a psychologist, you can emphasize on the triggers of chocolate in our daily lives.

There is no shortage of ideas when it comes to this holiday – just remember to make it relevant to your business or brand.

National Father-Daughter Take a Walk Day

Encouraging quality time between any parent and child is always a good thing. If you’re a business owner, we suggest organizing a picnic day with the father’s and their kids (son or daughter). It’s a delightful way to bring together camaraderie with the employees and establish a positive work environment. We call it a win-win day!

Week 2

Video Games Day

Did you know that a game called ‘Computer Space’ was the first video game ever? Pong came out one year later in 1972. With the thousands of games out there, try asking your followers what their fave game is or was. Get some insight on their likes and interests – let’s call it free marketing research.

Andy Warhol’s Campbell Soup Made Debut 1962

Are your fans pop-art enthusiasts? Yes. No. It doesn’t matter, this piece of art started a movement from one man’s love of soup. Do what you may with this holiday but we’d love to see you take it up a notch. If you carry products – try lining them up in a grid as Andy Warhol did – just for fun and also to showcase your merchandise in a colorful way. Embrace the artsy spirit and watch your sales rise!

Happy Birthday Nikola Tesla

Fun Fact: Tesla motors was in fact named after this Serbian-American inventor. Why? He invented the first AC motor and developed AC generation and transmission technology. So, yes, he’s a big deal for the automobile industry. To all the mechanics, car dealerships and engineers – this post is very relevant to your business.

National Piña Colada Day

Nothing says vacation like this summertime guilty pleasure! If you are a bar/restaurant or smoothie joint – we know which one is your superstar drink of the day! Let’s step ‘outside the box’ again – if you’re a retailer, we all know pineapples are a big trend this year. Why not promote your pineapple clothing, accessories, pillows and dinnerware?

World Population Day

Our population clocks in at 7.7 billion people. Should we be worried? Overpopulation is a global problem and yes, we should be raising awareness on this subject. If you’re in the medical field, share the health stats and how-to’s on improving mind, body, and soul.

All American Pet Photo Day

Reach out to your ‘animal lover’ fans out there. We assume dog and cat owners but you’d be surprised by the number of pigs, bunnies, hamsters, ferrets, and even horses people have. Share the fun facts about these wonderful animals. If you’re a pet store, encourage your followers to take a pic with their fave fuzzy animal. If you sell fuzzy bunny slippers – ask them to upload those pics too!

Collector Car Appreciation Day

Engage with your car and truck fans. They may not have collector cars in their possession but they probably appreciate them. Encourage comments by asking questions on their favorite old cars? Childhood or adulthood memories? If you have a gift store then promote all that is in store with cars on them. Take advantage of these holidays to create offers and discounts. Anything helps in the slower months of summer.

National Different Colored Eyes Day

This is a no-brainer post for all optometrists or eyeglass shops. But because we, at PromoRepublic, like to do things differently we were thinking why not use this post as a way to bring up diversity. Being different can mean, ‘cool’ and ‘special’ or just normal. Encourage your followers to post a pic of themselves. Or to talk about what makes them feel different.

National Simplicity Day

July is the month we are given the opportunity to slow down and reflect on our careers and personal lives. Post how-to and tips and tricks templates on decluttering their life or creating a time in the day for me-time. Help them find simplicity with simple tasks. Promote your products and services at the same time.

National Motorcycle Day

Summer is a time when many hit the road in cars, buses, trains, and motorcycles. We’re not going to lie – it’s also a time with a rise in road accidents. Sure, if you own a motorcycle shop – post a beautiful motorcycle but we’d also encourage some safety tips too. These are highly regarded templates because it shows the customer that you care about their well-being.

International Rock Day

Attention all Jewellers and Spiritual Healers – today is your day to highlight the powers of rocks. Diamonds are rocks – did you know that? Why not try a campaign revolving around the engagement ring – “Put a rock on it.” As healers or wellness practitioners, rocks play a vital role in your readings and sessions – educating your customers on some of the healing properties is a win whichever way you look at it.

Shark Awareness Day

Did you know that each year, close to 100 million sharks are killed for their fins? Today is an important day to help save our sharks because they are a vital part of our marine life. They have a bad rap and that’s no thanks to Hollywood (Jaws). Find local environmental groups and partner up with them – show your customers you love them sharks.

Week 3

National Nude Day

So as a business, we don’t recommend posting any nudes. Instead, if you are a fashion retailer – promote your nude pumps, nude colored clothes. If you’re in the beauty industry – try highlighting clean makeup looks today. If you are an organic farmer or restaurant – offer ‘au naturel’ dishes with less sauce and spices. There are so many ways to paint your social media “nude”!

National Give Something Away Day

You can very well encourage your customers to take part in this gesture but maybe leading by example is a good first step. Go and give something away today – a free cupcake or ice cream, fitness session, piece of clothing, drink… You get the picture? Spread kindness.

National I Love Horses Day

It’s rare to find someone who doesn’t love this animal. They’re beautiful, graceful and kind. Share the love on social media. If unicorns are your thing – squeeze this in (even though, technically we don’t know what a unicorn is). The beauty of social media is that you can recreate holidays as you wish as a business so that it stays true to your brand.

National Full Moon Day

The Full Moon in July is the Buck Moon, named after the new antlers that emerge from buck’s foreheads around this time of the year. It is also called Thunder Moon. The Age of Aquarius has its perks – people are more in tune with astrology and with their spirituality. Put together posts on how the moon and planets affect your shopping habits. Make them educational and fun to read.

First Instagram Photo

Back in 2010, the first photo uploaded to Instagram was a dog. There are 1 billion users on IG right now. It’s such a powerful marketing tool with 83% of Instagrammers saying they discover new products and services on Instagram alone. Show your customers your first IG photo. Interact with them and ask them to hashtag their first pic for a discount.

World Emoji Day

If you’re not using emojis in your social media strategies, NOW is the time to start. Everyone from your kids to your grandma’s are using emojis. It’s not going away and it’s a fun way to boost your brand. Make it more ‘emotional’. These are the new emotions of 2022 – we have to join them or get lost in the past. And c’ mon: emojis are fun! ????????????????????

Comic Con International Day

With so many releases this year like Game of Thrones and all the Marvel movies, this weekend is surely going to be a feast for all the comic con fans. There are so many followers, it would be in your best interest to post about this day. Focus in on one of your favorite characters and engage with them about theirs. For sure, there will be a discussion (especially after the last GOT season) and that’s all you really want as a business, right?

Happy Birthday Richard Branson

Why does he get a special post? Because he’s the crazy billionaire that gives practical advice to us all on following our passions and living our best life. And everyone just eats it up! He is quite inspiring so go on and share one of his quotes or better yet, his accomplishments. He’s a good businessman to try to emulate.

National Hot Dog Day

Fire up the grill on social media and if you have the means to do it as a business, by all means, go for it! Free hot dogs all day to your customers will always be a welcome gesture. Make some money by selling at retro prices. Whatever you do, this national fave will surely attract old and new customers. If you’re a vegan restaurant – you can get in on the action with tofu dogs!

National Lollipop Day

Maybe not a favorite holiday for dentists. But what if you posted on this day by giving your patients a free pass just today. No one would be surprised at a post stating the bad side effects of sugar! On the other end of the spectrum, lollipops usually make people trigger happy memories – so free lollipops for all is a nice way to say “thank you.” And look at the win-win here, you’re giving more business to your local dentist!!! ????

Week 4

National Hammock Day

With the sweltering heat of summer, people are looking for ideas to cool off. Did you know swinging in a hammock in the shade can actually bring down your body temperature? It can also help you relax. Are you an author or blogger? Go on and encourage your fans to read in a comfortable place.

National Vanilla Ice Cream Day

To this day, with all the many flavors available to us, Vanilla ice cream is still number 1. Let’s celebrate it by eating it all day long. If you’re a nutritionist or wellness coach, there are healthy recipes, so please share them with your followers. With smoothies still a thing and ice cream floats on the rise, post your fave pics. And no need to be a business that serves ice cream because almost everyone indulges in this favorite dessert.

Happy Tequila Day

When we say “Tequila!” it’s normal to remember (or not) a wild night out! But did you know that tequila (in small doses) is loaded with health benefits? It can aid in weight loss. It helps fight dementia. It aids digestion. It’s probiotic. It’s a cold-buster. It’s a given that if you are a bar, free shots are on the menu tonight, right? If you are any other business, these facts are indeed worth sharing.

Happy Birthday Matt Leblanc

Friends has become one of the top viewed shows on Netflix. It would be fair to assume that many will recognize Joeyyyyyyy. Kudos to this show for lasting as long as it has – even in the reruns.

All or Nothing Day

This is a clever way to show your followers how far you would go for them. How much of a discount would you do for them? You could say 100% off on an item that you would have given for free. They wouldn’t know and this would make them feel extra special. An extra-special client is a returning customer!

National Gorgeous Grandma Day

More and more women are embracing their age and flaunting it too! We recommend you ask these grannies to post pics of themselves on Facebook or Instagram, hashtagging your business of course. Don’t worry, they are internet savvy and if they are not, they are resourceful – they have grandkids to help them out.

Plaster ‘Happy Grandma Day’ images all over your social networks. Treat them to hefty discounts and VIP events. We spend so much energy on Mother’s Day and Father’s Day when grandmothers are the ones responsible for whipping these two into shape!

Another effective way to honor these ladies is by posting Grandma Day quotes – they will love being celebrated with words of intellect and kindness. Whatever you do – make sure it’s relevant to your business. Retired means they have money and time on their hands, it’s best to reach out to this target audience with wit and candor.

Dance Day

Summer is usually a very active few months so encouraging your followers to get up and dance won’t be so difficult. This is for the dance studios, choreographers, fitness trainers – do your best today by posting dance moves or promotions for new members or ask them to post best video clips of them dancing! The goal of the day is to get your fans movin’ and groovin.

Paperback Book Day

For all those born before the 21st Century, you will know what we are talking about! This day is for all the bibliophiles who love to read actual books! By the way, they are still printing books even today. Authors, rejoice! Your words will still get printed on paper delighting the old school folks.

When we said that July was overflowing with blazing, summer content – we were not joking! Now you are fully equipped with all the holidays for July 2022. There is a full array of templates from educational to motivational to entertaining. Pick and choose as you go – there are many more in our library. As usual, we will always recommend following your branding guidelines and make sure the post is relevant to your business. If you read this blog post, then you are aware of the creative ways you can design the posts to suit your business. Feel free to use all the ideas!

Is your business on Facebook, Instagram, Twitter, Pinterest and LinkedIn? Did you know that as a PromoRepublic user, you could simultaneously post on all these channels at once? Go ahead and click on any one of these holidays and post it directly onto the platform of your choice.

We also have an analytics tool to help you follow the engagement per post. So sit back and watch your social media calendar for July blow up all your channels!

The post 40+ Social Media Content Ideas for July that Will Heat Up Your Account 2022 appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

The post eBook: How Big Brands Win The Battle For Local Сustomers appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

Let’s sort out why Instagram needs professional profiles, how to switch, and what benefits can be derived. 

How many types of Instagram accounts?

There are currently 3 Instagram account types:

• “Personal account” on Instagram.
• “Professional/Business account” on Instagram.
• The “Creator’s” account

What is a Professional Account on Instagram?

These are accounts that are geared toward the sale of specific goods and services. As a rule, it makes sense to open such profiles if you have organized your own production or provided services, such as owning a beauty salon. It is vital because the main issue of promotion is the content. If you have your own production or beauty salon, you can get as much content as you need! If you are just selling goods, then it can be difficult to organize the process of obtaining content. That’s why it’s very advantageous to have your own small production of unique goods, because by creating an Instagram account, you get powerful advertising support, almost without spending any money on the production of promotional materials. In this case, the promotion plan constantly shows the audience the product, tells them about it, demonstrates it from different angles, and causes a desire to buy. 

You can read more about a Business Profile here.

Source: https://www.instagram.com/nike 

What is a Personal Account on Instagram?

The first thing every Instagram user does is create a personal account.

This is done in order to post their own photos, their own views on certain things. All this is because everyone has an opinion, and it may be the leading one for someone. If you have followers on a personal account, you are a leader of some kind of opinion for your followers.

Posting photos of dishes can cause interest in finding out its recipe, publishing a post from some restaurant, you’ll be asked about the atmosphere and service in the institution and so on.

And not only your friends who are subscribed to you but also complete strangers can ask you questions.

When you reach the moment when your account has over 500 or more than 1000 followers (depending on the topic), you’ll start to get advertisers’ interest. And there will be more interest when the number of subscribers continues to grow.

Source: https://www.instagram.com/chloewest28 

What is a Creator Account on Instagram?

There are also purely content-based projects on the social network, which resemble communities of people interested in a certain topic. Unlike other social networks, there are no separate functions for creators’ accounts, but you can decide for yourself how you want to promote your profile. The difference between accounts is that you’ll have to create a content plan in advance, for example, schedule all posts for at least 30 days, and then start auto-posting with a third-party service. Content accounts, however, actively respond to changes in the media space. They publish relevant news and tips. Such accounts make money, as a rule, by advertising other publishers or selling goods and services (for example, they can participate in affiliate programs of online stores or training programs, banks, insurance companies, and so on).

Cooperation can be different. Here are the main types:

• A gift for a review (product stays forever);
• Product for testing for feedback (sent once, then returned);
• Invitations to various events (movie premieres, media events, etc.);
• Providing a service for free or at a large discount;
• Buying relevant advertising;
• There are also cases when bloggers themselves take the initiative and send offers of cooperation to various stores and brands. This is done either through advertising exchanges or manually. The choice is up to you.

Source: https://trendhero.io/blog/instagram-accounts/ 

How to switch your profile type

You can switch to a creator account on Instagram in just a couple of clicks. Go to your Instagram profile settings, select “Account,” then “Switch to professional profile” (if you have a personal profile) or “Switch to creator profile” (if you have a business profile).

You will be offered to choose a content category. There are more than 40 items in the recommended ones. If nothing from this list suits you, type manually in the search bar.

You will also have the option to show this category on your profile or not. If you forgot to check it, you can return to this option from the general settings menu.

You can return to the personal or business profile in the same way from the general settings menu.

Business Profile vs. Creator Profile Instagram Account Types

Creators on Instagram have all the same features as business accounts. However, new features have been added to them:

1. Advanced audience statistics

Everyone who earns money on Instagram needs an audience and reach. For a business, these are potential clients, leads, and conversions, and for a blogger, this is the cost of advertising, which depends on each subscriber. Therefore, the creator has extended statistics: in addition to the standard indicators (likes, comments, saves, reposts) for any given period, you will observe the schedule of subscriptions and unsubscriptions. All data is stored for up to 3 months.

The data is tied to the content, so it will be much easier to understand which posts attracted the most newcomers (or caused a wave of unsubscribes).  

2. New sorting parameters in Direct

Influencers get written to frequently: some for business, others just for fun. Instagram has divided Direct into two folders for authors: the main folder and a general folder to ensure that important conversations are not lost in the wave of messages. Offers from advertisers and personal correspondence can be kept in the first tab, ordinary messages, and spam – in the second.

Immediately following the transition, it is advisable to categorize all dialogs into folders. To do this, go to the Details section (the icon at the top right) and click Move. In this case, your conversation partner will not know about the changes. 

You can also sort correspondence requests as soon as they are approved. 

3. Creator tab in the settings

Promotions are launched through the Facebook ad cabinet, but you can track the statistics on payments and analyze the branded content without leaving Instagram. There is a new item for creators in the settings:     

4. The ability to hide contacts

Popular bloggers are inundated with messages and calls every day. Instagram understands that sometimes it is impossible to handle all incoming requests, so it allows creators to hide contact information from the profile. 

5. Advertising and branded content

Today, any professional account allows you to set up targeted ads and pay to promote posts. The content creator can also officially place sponsor tags on posts. Such advertising increases the status of the creator and the trust of the audience. Partners will send you their ads, which will be published on your page automatically or after moderation.

6. Privacy settings

Unlike the standard profile, the professional account (creator or business) cannot be closed. It is already different with categories: the creator can hide it if he wants, which cannot be done by the administrator of the business page. There is also another important setting for creators and companies for the content they publish – the age limit (general and for each country).

Pros and cons of a business account

An Instagram business account has both pros and cons. The main disadvantage is a possible drop in reach. The management of Facebook itself, which owns Instagram, admits that the priority in the display will always be given to personal profiles rather than to companies. Mark Zuckerberg stated this in one of his publications on the social network. Therefore, businesses will have to get their reach through paid advertising.

The bottom line

Each Instagram account type has its pros and cons and has a lot to offer each user. The most important thing is to weigh everything carefully and choose the type that will positively impact your business and help your agency get more clients.

The post Instagram Account Types: Which Is Right for Your Agency to Get More Clients appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

If you don’t want to waste time reading, you can get all the useful information at our academy. Our webinars have collected a huge amount of both basic and advanced useful information for business owners from the owners of a successful business. All of the information we’ve gathered is up-to-date and available for free.

And in this article, we’ve compiled the top 9 non-obvious but effective ways to attract more clients. So read on! But first, let’s determine whether there is a problem with agency growth at all.

Reasons why it’s not easy for agencies to find clients

Absolutely all agencies have problems with growth. During Smart Insights interviews, many agency founders said they have trouble finding new clients. Other respondents shared another problem – ranking for target keywords. And almost all of them reported tough competition.

Hubspot, in its 2018 Agency’s Growth Report, also found this problem:

Source: https://www.hubspot.com/

The study showed the following. 79% of agencies are confident they can close their clients. But only 60% are confident in their ability to attract new leads.

Source: https://www.hubspot.com/

But this data only points to the root of the problem — namely, the agencies’ inability to reach and attract the target market.

Why is this happening? Many people interviewed by Smart Insights reported relentless competition among large agencies and even freelancers. In addition, they drew attention to the oversaturation of marketing channels.

So it becomes evident that some advice is still needed. And below, we will look at some tips. Tips for people who wonder “How to get clients?” can be divided into two categories — tips for beginners and advanced ones. If your agency is still relatively new, here we’ll break down a few options you can use. 

Tips for Beginners

Use freelance marketplaces

It’s easy to find profiles of both market leaders and smaller companies on international sites. For many agencies, freelance marketplaces become the main source to get clients at the beginning of their journey. Many newbies take on almost every task, from keyword selection to setting up analytics. You can use marketplaces even when you’ve already grown noticeably as an agency. But you’ll need to choose your clients more carefully. Look at business opportunities, client history, ability to pay, communication, and many other key factors. This source has both advantages and disadvantages. You may get a quick order, but you may not notice that the client is inadequate because of the speed. They can sabotage your profile with a single review.  Even if you are 100% right, marketplaces often take the customer’s side since they are the ones bringing them money.

Marketing buzz or recommendations

This is the most grateful way to get clients. It feels damn good when your clients are happy with your results and recommend you as a professional to their community. The loyalty of an audience that comes from a recommendation is maximized. Everyone loves those customers, and to get them, you need to do your work with high quality and give your clients more than they expect from you. Satisfied clients will talk about the quality of your services, and new people will seek you out on their own.

Also, don’t forget about the feedback on your site or other platforms! However, not many agencies ask their clients for it. Most wait and hope that a satisfied client will be able to share their impressions of your work. And sometimes, it does happen. However, at the current pace of life, most of your clients are simply too busy and may not think about the fact that you also need assistance in developing your business, albeit in such a non-time-consuming way. So don’t be afraid to ask for feedback on your work right away!

Create a corporate blog

When you wonder how to get a client, do not hesitate to publish your achievements and findings on your site. Such a way will give a good increase of traffic to the site, increasing the position in the organic search results, and attract the attention of your future clients and partners. With each published article, you can get several inquiries for your services. It also builds your reputation in the market as a specialist.

For example, you can write there not only about your niche but also about your colleagues. The agency’s reputation is created by its employees, and often clients want to go to a particular specialist. On this basis, the following conclusion — demonstrate the professionalism of your team and form an image of experts.

Use contextual advertising

Advertising your own services in search engines and social networks is another very simple but quite effective method of getting clients. From the previous point, an important point to remember comes to mind. To set up your advertising, you must have a user-friendly site — with examples of your work and prices. From the pitfalls of this method, we can note the high cost per click and a rather high conversion price.

One of the cheapest and most practical options would be to choose Facebook ads. In addition, this platform allows you to research your client’s gender and geographic location. This is a significant advantage when you are building a marketing strategy for your product among potential clients.

Don’t forget LinkedIn

Update your social media profiles, especially LinkedIn. Add your agency as a new place of work, include your position, and describe exactly what you and your agency do. It’s also a good idea to build a network of over 500 contacts and ask your clients or former colleagues to leave recommendations on your profile. Potential clients often check the agency and staff’s LinkedIn profiles before they ask for a service. And if you have few contacts or a poorly designed profile, it can be a reason to choose another agency.

LinkedIn is a good place to make the right connections. The main rule is not to send spam. If you have found the right person for you, first of all, find common interests with them. Before you sell something, try to get to the heart of their business and think about how you can really be useful to them.

Want to understand how to identify good and bad clients specifically for your agency? Trying to build the proper positioning to attract more customers? Join our FREE roundtable, “User Acquisition for Digital Agencies: How To Find New Clients” and discuss these questions with our marketing experts. Best lead generation tactics are just one click away → REGISTER NOW

Advanced Tips

So, we’ve looked at a few options for beginners. Now we are going to look at some more advanced ones. If you’ve used the options above before and are looking for something more unobvious, read on!

Become an expert and prove it

Becoming an expert in your niche is a good alternative to industry rankings for smaller agencies.

Often companies, before turning to an agency, try to do everything on their own. At the same time, they look for recommendations on working with platforms on various thematic resources. Your goal is to publish articles describing your approach to setting up campaigns, little know-how, and tips for beginners. When potential clients run out of options and start looking for a contractor, they are more likely to choose a brand that has already gained their trust with expert knowledge.

You can acquire it in other ways as well. If you can find a few extra hours and a sociable employee, hold a series of webinars on the types of services you specialize in. To do this, you can:

• Arrange with educational platforms a series of educational masterclasses;
• Hold webinars yourself, using one of the online services with a free account (e.g., Zoom); in this case, it will be more challenging to get coverage of your target audience because you will have to invest in advertising.

Try to give listeners at least one non-standard piece of advice. It will help stand out among the endless repetitions of basic things.

A more complicated but more effective option is to take part in industry conferences. Quite often, at such events, you can meet business owners. The list of speakers is usually confirmed several months in advance, so announce your desire to participate in advance. You’ll need a relevant topic, a few cases to illustrate your experience, and some preparation. There may be auditions for the selection of participants. You should come there with a ready-made public speech. 

By the way, visiting conferences is also suitable for networking. Even if you are not a speaker, nothing prevents you from getting acquainted with the person sitting next to you and making new acquaintances during the coffee break.

In general, any publication of your own expertise in digital communities will be beneficial. These include discussions on Twitter, forums, groups in Slack, Telegram chats, and so on.

Participate in tenders

Usually, tenders are held by large companies when they want to buy something for a large sum. The client company announces a tender and invites several service providers to participate. The tender is held at a strictly scheduled time, during which all participants offer their prices and conditions.

Tenders are a great way to find a big client and make yourself known in the market. It is necessary to be able to offer comprehensive client solutions and a professional approach. Of course, it may be that you will not be able to work with the desired client on the first try. But that is no reason to give up. Start preparing, gathering information for the next stage, even if it will start in a year.

Of course, we would like to offer you some reliable algorithm or methodology for winning tenders. But they do not exist. Your victory will always depend on three factors:

• Your competitiveness (how much you are willing to lower your price);
• The correctness of the application (very often, participants are rejected for incorrect applications);
• The ability to find tenders in which there will be few or no competitors.

Create the right expectations and emphasize the benefits

In the eyes of future clients, every agency wants to look like the best on the market. But there is a fine line between emphasizing strengths and creating inflated expectations. For example, the phrase “we’ll get you to the top of the search in 6 months” can be fair if you specify low-frequency and low-relevance queries for this.

It pays to be specific and realistic about future results. Unlikely optimistic predictions guide clients, and then they get disappointed and terminate the contract.

Real cases from your practice are an exception. If you managed to achieve impressive results at least once, you can and should talk about it. You can’t guarantee the same return from every campaign, but you can’t argue with the facts. Case studies are the best proof of expertise. Use them to demonstrate your advantage. 

Become your own client and promote your marketing agency

This growth strategy may seem illogical, but it’s effective if you do it right. Clients know that the best way to measure your experience is through your results, not your promises.

Use your own services. When you become your client, it means you are determined and willing to deliver results for “yourself.” You will be able to promote your agency (as if another business had hired you).

In fact, you can use the results you get (perhaps an increase in rankings in organic search of your agency’s website) as proof that you’ll attract new clients. Case closed. You got clients and a great case study for your portfolio at the same time! 

The bottom line

Bringing in new clients can put a lot of pressure on your team. Make sure you’re ready to take it on. Outsourcing and automation are the main companions of a growing agency, and it pays to deal with them before the number of orders grows. Also, don’t forget to update your knowledge of all new promotion methods. For example, you can take advantage of our webinars by industry experts.

Use agency-focused advertising automation systems. They make it easy to create and import client accounts across platforms, controlling all campaigns in a single window. Mass processing tools for keywords, budgets, audiences, and ads reduce the basic chore that’s inevitable when you start a new project.

ROI (up to 35% of ad spend) helps earn money at the expense of scale and serves as an additional motivation for sales. It also provides additional opportunities for bonuses and discounts — another reason to work with you.

Summarizing the article, we can say that there is no perfect method of attracting clients to your agency. It all depends on the individual characteristics of the brand. The criteria of success even in crisis remain the same: quality work, flair, professionalism, the ability to motivate the target audience. Always remember that sales are a systematic process, especially if you aim at large orders and long-term cooperation. People buy from someone they trust, and it doesn’t matter from what source the client came to you.

The post How to Get More Clients [9 Tips to Maximize Agency Growth] appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

The post 39 White Label Tools for Digital Marketing Agency appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

But what is it? Let’s find out.

Social Media Marketing is one of the non-standard ways of promotion in business, attracting the target audience from social networks, forums, weblogs to the website. SMM is considered one of the most promising methods of promotion. To confirm this thesis, here are some statistics:

• There are 4.48 billion social media users worldwide, which is 57% of the world population.
• The average Internet user devotes approximately 8 hours a week to social networks.
• 20% of Internet users consider social networks as a source of information.
• More than 40 million users from around the world access TikTok daily.
• Facebook has 2.853 billion monthly active users.
• Since 2012, the average time spent on social networks has increased from 1.5 hours to 2.5 hours.

Social networks are the place where the target audience for a business in almost any niche is located. SMM promotion on social networks allows direct interaction with potential clients:

• Introduce the brand, build recognition, and a loyal attitude.
• Receive feedback about their products/services.
• Work with feedback, objections, deliver information of interest.
• Engage in interaction through discussions, competitions, etc.
• “Pushing” potential customers to take targeted action.
• Energize the customer base for further interaction.

The considerable trump card of social networks is that their audience is relatively easy to segment. Facebook, TikTok, and other platforms have been collecting information about users for years and know more about them in some places than anyone else. Everyone can use this knowledge to their advantage in a targeted advertising campaign.

What you can use social networks for:

• Generating and promoting content. This can be articles from the blog, news from the company’s field, videos for Youtube, or announcements of new products on Instagram.
• Responding to newsbreaks. Companies often express their opinion on important events in their business sphere or take part in flash mobs.
• Launching advertisements. To do this, you need to choose the right audience, set up the ads, and calculate the budget. Sometimes, for these purposes hire a separate specialist — the targetologist.
• Monitoring the effectiveness and counting the money. Without proper analytics, it is not clear whether the company’s contribution to social networks pays off.

Companies do not always use super-popular social networks like Instagram or Facebook to promote themselves. Often an SMM specialist chooses more niche sites, where it is more likely that the target audience is more likely to be found.

Now that we know what SMM is, let’s go deeper into social media marketing services for small businesses.

Social media marketing services

Ten years ago, social media was a small marketing area, so it was easy to manage manually. Today, brand promotion through social platforms is a complex process that requires the use of many additional tools that help marketers accomplish different tasks:

• Monitoring brand mentions on social media;
• Creating and planning posts;
• Building communication with users;
• Analyzing the results.

In this article, we decided to examine several popular social media marketing services in order to understand what they can offer to small businesses.

PromoRepublic

PromoRepublic is a versatile social media marketing service that provides a vast option of features for small businesses. Social media calendar, Content organizer, detailed analytics — you get it all with PromoRepublic. This service allows you to create and automate the publication of content, create in-depth reports with the help of AI, and much more! 

PromoRepublic has three pricing plans: Standard for $39 per month, Professional for $79, and Enterprise, where the cost depends on the set of services you choose. This makes PromoRepublic one of the most convenient and affordable social media marketing services. 

Sprout Social

Sprout Social is an indispensable tool if you want quality management of your company’s social networks. Sprout Social collects all incoming messages from all your accounts on different social networks so that you can access them from one program. You can also get detailed reports and tips on how to improve your social media activity. Well, among other things, it’s very user-friendly. There are several plan options for small businesses. The Standard plan is $39 a month. The Deluxe one is $59 a month. You can also get Premium, which gives you unlimited profile maintenance. You’ll pay $899 a month for it.

Digital Sherpa

Another great social media marketing service option for small businesses is Digital Sherpa. It provides everything you need to manage social media. Digital Sherpa offers an extensive range of services:

• Creating your company’s Twitter or Facebook accounts
• Creating and managing content and advertising campaigns
• Detailed analytics on your social networks and sites

Considering how useful this tool is and how profitable it can be for your business to use social networks, Digital Sherpa offers very good pricing plans. For example, the starting price is only $59 per month.

HubSpot 

HubSpot is a service for automating your marketing that covers all your business needs: social media and SEO, lead generation, and CRM.

The service allows organizations to engage audiences, increase the number of consumers and launch email campaigns and store the information they need for their work. In HubSpot, departmental employees can track various media channels: blogs, social networks, advertising, and other possible options from where to track user traffic.

HubSpot supports many platforms — Twitter, Facebook, Linkedin, Google+, Xing, YouTube, and more.

Agorapulse

Agorapulse is a social media management service with scheduling, analytics, and monitoring functions. This tool collects all mentions of your business on social networks, and the tracking option allows you to search for keywords, URLs and analyze mentions of you on Twitter. In addition, Agorapulse allows you to view comments on your Facebook and Instagram posts.

This service supports all the most important platforms for your business: Twitter, Instagram, Facebook, YouTube, LinkedIn.

Zoho Social

Zoho Social is one of the social media marketing services that not only allows you to publish posts but also to schedule and analyze the content and performance of your social media accounts and even keep track of events. With Zoho Social, you can also track a wide variety of information in real time about how your current and potential audiences are interacting with your brand. With this tool, you can easily manage your Instagram, Twitter, Facebook, LinkedIn, and Google+ profiles.

Planable

The service allows you to work with the following social media: Facebook, Twitter, LinkedIn, and Instagram. You can test the tool for free for 30 days and then consider buying a paid version. The standard package will cost $33, and the premium one costs $83.

Here you can create, edit, and schedule content in any format: photos, videos, gifs, carousels. You can publish posts on various social networks at once, adapting content to each of them. You can share access to colleagues and customers, work with hashtags, geotags, and even messages. Publish content all at once, set up remote posting, or save ideas in drafts.

TweetReach

When you see this name, the logical thought that comes to mind is, “Oh, this service can only be used on Twitter.” But it’s not really like that. TweetReach also gives you analytics on Instagram and Facebook. This social media marketing service uses Union Metrics, which provides an in-depth and detailed analysis of your social networks — content effectiveness, reach, engagement, evaluation of your competitors’ social networks, and more.

With TweetReach, you can determine the most effective hashtags, the ideal content type and timing for publishing it, identify your competitors’ promising ideas, and view a real-time report. The service offers three plans for $49, $99, or $199 per month. And the first use of the service is completely free. 

Sendible

Sendible is another social media marketing service designed for agencies working with multiple clients at once. This tool offers all the features you need: scheduling, interaction with social media content, the ability to respond to comments and messages from users, hashtag tracking, keyword searches, and competitors, both on social networks and online. The service supports all the social networks your business needs: LinkedIn, Twitter, Facebook, YouTube, Instagram, Google My Business, and many more.

Sendible is a fairly inexpensive service that offers 4 different plans ranging from $29 to $299 per month, depending on the number of users. It also has a 14-day trial period, and you get a 15% discount if you pay for a year of usage at once.

To sum up

Social networks have the most diverse and solvent audience with different needs and interests, social statuses, and interest in purchasing a particular product or service.

That is why SMM or Social Media Marketing is really effective, and with the annual increase in the audience of active social media users, it is only gaining momentum. 

In addition, as you have already understood, various social media marketing services are a great way to automate the work of a small business. So, choosing and setting up any of the tools listed above will speed up the process of maintaining business accounts on several social networks, and you will be able to devote your free time to tasks that you have never had time to do before.

The post [2021 Updated] List of Social Media Marketing Services for Small Businesses appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

The customer wants to be one hundred percent sure that their money is not being wasted and is definitely paying off. So it makes sense that you should find the best possible method to demonstrate the return on your marketing investment clearly. By doing so, not only can you better understand your campaigns and their strengths and weaknesses, but you can also retain your existing client and attract a new one in the future.

So let’s figure out exactly how you should prove ROI to a client. But first, let’s find out what ROI is all about.

The meaning of ROI

ROI is a measure of return on investment. Its value is calculated as a percentage. If the figure is higher than 100%, the investment is profitable, and if it is lower than 100%, it is unprofitable.

Return on investment is counted in many areas: in business, in real estate transactions, when launching advertising campaigns, and so on. The coefficient shows the feasibility of investing money in the project. In the case of marketing, ROI helps determine the effectiveness of measures in terms of increased sales.

Source: https://theonlineadvertisingguide.com/ad-calculators/roi-calculator/

Meanwhile, when we talk about marketing, we must keep in mind that ROI is counted differently for each channel because the metrics are often varied.

ROI in marketing is used to calculate the feasibility of investing in a particular marketing channel.

In this case, ROI looks like this:

ROI = ((Profit from using the channel — Marketing expenses) / Marketing expenses) x 100%

This formula can be used under ideal conditions when we use only one marketing channel for a certain period.

Now that we understand what ROI is, we can move directly to how to prove it to your clients. 

Define KPIs 

Before launching any marketing campaign, you should define your KPIs. They are the first thing your client will use to judge its success, and you will use them to prove it. Sometimes the client knows your KPIs in advance and may even set them on their own. There are also cases when you need to choose them together with the client. Not all KPIs will be taken into account in the final ROI calculation. However, they are all related to each other, and your job is to mention them, among other things. 

Determine your client’s marketing expenses

Determine how much your client spends on marketing activities. How is that money allocated? These costs may include: 

• Media activities
• Print costs and creative activities
• Software and staff expenses

These are the most common costs. Depending on the type of company, there may be many other categories of expenses. In order to accurately determine the future ROI, you need to have a complete picture of the situation. For example, you need to determine the total amount of money needed for a given campaign and a cost breakdown for each item. According to this, you will explain the ROI for the whole campaign as well as for each individual activity and tactic. This way, you can argue which activities you don’t need and which you should develop further.

Determine the ROI threshold

By this point, we mean the minimum expected return on your marketing campaign. Around this amount, you can build further work with the client by adjusting any campaigns that don’t reach this threshold. First, it is best to determine the standard ROI threshold and the amount you would like to achieve in an ideal scenario. This point is very important so that the client’s expectations are realistic. Based on this, you will also be able to discuss with them the possibility of increasing the budget for future campaigns.

Determine the projected CLV for each marketing channel

Customer lifetime value is a prediction of the net revenue associated with all future customer relationships. CLV can also be described as the monetary value of the customer relationship based on the current size of apparent future cash flows from the customer relationship. This is a very important concept because it encourages companies to shift their focus from quarterly revenues to long-term healthy relationships with their customers. It also represents an upper threshold for the cost of acquiring new customers. And this metric is often ignored by business owners, treating one sale as the total amount received from a customer. This is the wrong approach because it implies that customers are “disposable.” But if you develop a relationship with your audience, the first sale will be followed by others. And your job is to communicate this to your client. 

Gather all the data in an ROI dashboard

Collect all of the above data in a single dashboard. Determine how complex your marketing campaign is. Based on that conclusion, you can either make separate dashboards for each campaign or one in which you collect them all. Give your client access to the dashboard. That way, they can make sure everything goes according to plan at any time.

Measure the ROI of each activity

Measuring the ROI of each individual tactic is just as important as measuring the entire ROI at once. This can include SMM, email marketing, SEO, etc. By evaluating each tactic individually, you can find the ones that don’t pay off their investment and the ones that work best for you. In addition, this way, you can prove to your client that it is much more profitable to invest in several tactics than to choose only one.

Use specialized software

Of course, it is impossible to evaluate and collect all data manually. That is why we advise you to use additional resources. Usually, such software helps to solve a lot of problems — from collecting data on visits to specific pages on your website to the ROI of each individual activity. Start with Google Analytics (it is, after all, the most important must-have tool in your work), and choose more advanced software based on your specific needs. 

The ROI of an entire campaign and its individual tactics is just one way to prove your effectiveness. Build a transparent relationship with your client and allow them to be kept in the loop, so they not only understand what you’re doing but why and what the outcome will be. That way, you can better prove to them the ROI of your marketing campaign.

But remember, at the end of the day, this effectiveness depends first and foremost on your performance. Good luck!

The post How the Best Digital Marketing Agencies Prove ROI to Clients appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

September starts off on a good foot as we kick it off with Labor Day and the NFL Football season. First, we celebrate with parades and parties and then we hunker down to watch our favorite teams. By the third week of the month, we launch into the official season of Fall. The social media topics are plentiful for September.

Let’s begin with a quick overview of what to expect:

• Hello September Images
• September Monthly Images
• September Social Media Holidays
  • • September Hot Topics
    • Raising Awareness
    • Foodie Alert
    • Who Are You Calling a Geek?
    • Attention Shoppers
    • Random Fundom

Hello September Images

Come September, there is a moment when your customer will be saddened as Summer fades away. Our duty as marketers and businesses is to re-energize them with vibrant images and transformative post ideas. This month is about renewal: the changes in our wardrobe, our daily habits, our bodies, our mindsets. With the right social media plan, you can easily target your audience and boost conversion rates too. Rally your followers by engaging with them on their favorite platforms. To incite enthusiasm for this new season, plaster hello September images all over your Facebook and Instagram.

Connect with your clients by asking them to write down their favorite memories thus far.
Comment on their pictures for September. Personal attention goes a long way in customer loyalty.

Ask them why they love September. This simple question can get you and your business a deeper insight into your customer’s likes and dislikes.

Prompting smiles and happiness from your followers is also paramount in your social media strategy.

September monthly images

Social Media is an effective tool in representing your brand and showcasing your products/services but we should not overlook the impact that it has as well. These days, promoting your business is not only selling to your audience – it’s also connecting with them.

If raising awareness about mental health issues, for example, can help some of your followers then it’s a win for your brand.

Get them ready with how-to’s on dealing with Mother Nature’s wrath – you never know what she will have in store for your customers.

Share self-improvement tips. Lord knows we all need some help from time to time! And your customer will appreciate the pointers.

Imagine the convenience of having all types of post ideas in one stand-alone social media calendar. Click here for general templates that relate to your business: https://app.promorepublic.com/#/templates

September social media holidays

Leaf your worries behind! We have a social media topic for every day of the month. You can schedule a post every day but if there is no context or relevance to your brand, your savvy customer will know. So we’re here to give you recommendations on how to post them in a clever and shareable way. Let’s jump right into all the September social media events, shall we?

Labor day

Of all the social media holidays in September, this is by far the most lucrative one. With parties, bbq’s and getaways to plan on this long weekend, they are looking for deals!

This is an opportune time for businesses to liquidate their Summer stock.

Go ahead and post Labor Day templates weeks before with cool party themes and fun recipes to get them ready to shop at your store!

Wish the best day ever! No promos today. No reminders of work today. Their happiness is your happiness.

NFL football season begins

Football is not just a game, it has surpassed baseball as America’s new favorite pastime. And on top of that, it also generates heaps of profits for small businesses and restaurants. If you market your brand well enough, you can attract its very loyal fans. Local businesses with teams in their cities can reap the rewards by becoming “the viewing bar” or creating deals tied to each game. Don’t miss the chance of encouraging your local team nor their fans.

Own a restaurant or bar? Invite your customers to a kick-off party. We recommend lots of beer and snacks!

Grandparents day

Mothers and Fathers get their own days, it’s only fair the two people who gave birth to them get their own day too! After all, we all know most grandparents work sometimes harder than their children as they still labor over their stoves for both kids and grandchildren. And as far as we’re concerned, they are the hardest working babysitters around. Give praise to them. Offer them a discount on your product or service. Open up the conversation and let your followers write their gratitude.

Share the love on Facebook, because they deserve it!

9/11 remembrance day

For some of us, it feels like yesterday when we got the call to turn the TV on. And as we watched every disparaging moment unravel on air, we became stronger as a nation. We will never encourage posting promotional templates on this day but you are free to do as you please.

Today is a day to remember the fallen heroes.

We highly recommend sharing templates laced with American pride.

It’s also a good day to remind your customers that there is hope for the future.

International peace day

Share some interesting facts to your followers today about this glorious day. Did you know that there is a moment of silence at 12 noon, around the world? Encourage your fans to fall silent at this time. Stretch your kindness even further by offering them a deal on everything white in the store if you are a fashion or home decor shop. Get the word out by hosting a Peace Event in your online shop or on Instagram.

Get creative! After all, don’t we all want world peace?

First day of fall

A new season brings a list of changes to our diet and lifestyle. Lucky for you, Fall lasts three months so you have plenty of time to post educational and engaging posts to inspire your followers.

This template can be relevant to all industries. Be clever. Be witty. Do you have a jewelry store? Encourage your customers to fall in love again with a ring or pendant. Are you a wellness coach? Give your customers the tools to fall in love with themselves again.

Revitalize their food intake with delightful Fall fruits and veggies. Go on and share some recipes or create some fun fact templates on PromoRepublic to share with them.

Yes. Consumers still love sharing and commenting on Facebook, Instagram and Twitter. Why not give them the open forum to do so – it’s free marketing research for your business.

Raising awareness

Being on social media allows us to keep our finger on the pulse with all the social injustice, global health crisis, environmental changes, and wildlife extinction. As a business owner, we guarantee your followers will approve of any stand you take for or against any issue concerning their well-being.

September 4 is National Wildlife Day. So many animals are going extinct because of climate change. If every business donates 1$ from every purchase – we could start seeing some changes.

September 13 is Stand Up To Cancer Day. Unfortunately, too many people we know have suffered with cancer. Today celebrate the ones who have survived the battle. Praise them and give them a discount or a freebie.

September 15 is Greenpeace Day. Their main goals are climate change, deforestation, overfishing, commercial whaling, genetic engineering, and anti-nuclear issues. Encourage your customers to donate or volunteer.

September 22 is Car Free Day. For every customer who shows up with a bike helmet, bus pass, or walking shoes – give them a free coffee or tea. Nothing changes IF nothing changes.

September 18-24 is Pollution Prevention Week. Share your knowledge and gain new followers. Share interesting stats like this: Did you know Americans buy 29 million bottles of water each year, but only 13% of the bottles end up being recycled?

September 29 is World Day of Migrants and Refugees. For everyone living in North America & Australia, we were all immigrants at one point in our lives. If not us, then someone in our lineage. Give your followers the forum by celebrating someone near and dear to them.

Foodie alert

Food and drink social media templates are not only for restaurants, bars and bakeries. Many industries can benefit from these post ideas like fitness trainers, wellness gurus, and even life coaches. Your followers eat food every day so they have an emotional connection, whether they admit to it or not. Use these posts to your advantage.

September 13 is National Chocolate Day. Today is an easy day for engagement. Go on and ask the fundamental question – How does chocolate make you feel? Get ready for the comments!

September 15 is National Double Cheeseburger Day. If you own a restaurant, we dare you to give this double whammy for FREE today. Imagine all the repeat customers.

September 20 is National Pepperoni Pizza Day. You own a small business and can’t give out free pizza all day, we get it. Why not do it for one hour? Lineups can be free advertising, by the way!

September 21-Oct 6 is OKTOBERFEST. It’s all about beer and sausages so go on promote the heck out of these. You have 2 weeks to get your customers to join in on the festivities.

September 28 is National Beer Day. This is an obvious template for all the restaurants and bars. Brighten up your beer fans by beer emoji’ing them – one beer emoji, one free beer.

Who are you calling a geek?

Nowadays, these “geeks” are self-made millionaires. So, no one is looking down on them, that’s for sure. They do have their own subculture and if you are in an industry that caters to this community, there is fun to be had.

September 8 is International Star Trek Day. Decipher who the true fan is by the way they answer the question.

September 12 is National Video Games Day. Video games are still going strong. Granted, the games of yore are incomparable to the games of today. Still, die-hard gamers can recognize the difference and still respect it.

September 17 is National IT Professionals Day. Share the love with your favorite IT guys and gals. Welcome them online or in your shop by giving them a discount on products unrelated to their field.

September 24 is National Comic Book Day. Go on and ask which comic book hero is their favorite? Engage with them. Incentivize them with deals and freebies.

Attention shoppers

You have an online shop and need to spruce it up with non-generic Fall ideas? PromoRepublic can help with “outside the box” social media post ideas.

September 7 is National Clean Out Your Garage Day. Do you own a thrift shop or second-hand store? Encourage your customers to clean out their closets and exchange their goodies with you. Do you own an online store? Inspire them to get a new wardrobe. Out with the old, in with the new.

September 13 is Bald is Beautiful Day. The only way they are this beautiful is because of their local barbershops. There are many men afraid to go bald, so make it a cool trip by creating a fun package deal.

September 16 is National Tattoo Story Day. Everyone seems to have a tattoo these days, so let’s hear from them. Start with a story of your own and let it domino-effect from there.

Random fundom

Random events can ignite your social media planning and create an everlasting spark. You know your customers by now and you understand their humor, so let’s have some fun!

September 6 is National Lazy Mom’s Day. We are starting the month right by honoring the woman who gave you your customers. Treat them right by offering a “lazy” promotion today. They don’t have to lift a finger – well maybe just one click for a free gift.

September 6 is Fight Procrastination Day. Even as business owners, you can relate to this post. Be relatable and share a story or two on how you procrastinated your way into owning a business.

September 6 is National Read a Book Day. Appeal to all the book lovers (and trust us there are many!) – ask them what their all-time favorite novel is and why in 5 words.

September 19 is the First Emoticon Day. This is an easy engaging post. Ask your followers to post their favorite emoji. Expect to find a colorful and animated page!

September 22 is 100 Days Left in the Year. If you sell high priced items, we recommend offering a $100 savings to your loyal customers. You can also give them 100 points or 100 stars or 100 smiley faces. Be creative.

September 27 is Google’s Birthday. What and where would we be without this amazing search engine. Share the love!

September 30 is National Chewing Gum Day. Appeal to the nostalgic followers who actually chewed bubble gum and were well-versed in the art of making the perfect bubble. Ask them to take a pic or video of their bubble-making skills. All in fun, of course!

We feel confident leaving you with all these Social Media topics for September. As a PromoRepublic user, you can go ahead and launch your social media plan for September and for Fall, as well. If you are not yet our user, try it for free right here: https://app.promorepublic.com/

Fall is about new beginnings. It’s also the calm before the storm (i.e. Thanksgiving). We highly recommend you steer your customers into a wave of change that is calming and stress-free. Replenish your network with September social media ideas boasting nature’s palette. Showcase the beauty of the season with uplifting how-tos and thought-provoking quotes. Make them want to bundle up with your Facebook or Instagram page on their mobile.

September’s calendar pictures are waiting for you…We are ready when you are!

The post 30+ Creative Social Media Post Ideas for September Holidays appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

Every agency dreams of having a long-lasting, successful, and fruitful relationship with its clients. Every client wants a solid agency partnership too. So, how to build loyal and long-lasting business relations? 

What should you look out for?

• ⅔ of brands work with three or more digital agencies simultaneously. It means that there is a lot of competition around there and your clients have a lot of choices.
• One of the main problems of new agencies is that they are working with anyone who comes their way, and that’s the reason for poor relationship quality. To choose your client correctly, you need to think of how they make you feel when you communicate. 

First of all, communication is a significant part of the client-agency relationship and it’s important to communicate with clients regularly. Nothing makes a client uneasy more than not hearing anything from their agency. Try to keep your clients in the loop with the status of their projects or campaigns, involve them in the process, let them ask questions, and request changes early on, rather than when you’ve completed most of the work.

Also, be sure to set expectations at the start regarding how clients can contact you and how frequently you’ll talk. It can involve weekly calls, emails within a set time, or sending monthly reports. Clients must understand what level of contact to expect and what you’ll need from them to keep things moving forward.

Good clients:

• Good communication, you are excited to work together.
• Have all of the resources needed to help you.
• Have an understanding of marketing “not always needed.”
• You’ve had success with similar clients before.

Bad clients:

• Have burned through multiple agencies.
• Don’t respect time or boundaries. 
• Always calling the shots.
• Paying little, expecting everything in return.

You have to be crystal clear about who you want to work with and what you stand for s an agency.

Remember that both parties play a crucial role in a successful relationship and the best partnerships have complete transparency on both sides. 

Tell your client all about things like your agency’s approach and compensation arrangement while clients should be candid about their objectives and budgets. Some topics may be challenging but discussing them ahead of time ensures both parties are on the same page and prevents misunderstandings from happening later down the road.

When it comes to communication, honesty is the best policy for all times. For example, don’t be afraid to tell a client if you think that something doesn’t align with their overall vision, or if it’s challenging to execute. It’s better to let them know everything during planning than telling them further into the process. The same goes for clients, they should feel comfortable expressing disappointment or happiness with a project result. Keep the lines of communication open.

How to create and maintain successful relationships?

You need to set yourself up for success from the very beginning. Successful cases are only 50% of good agency-client relationships. The other half is the client’s comfort in communicating and working with you.

To make everything right from the very beginning, the thing about this:

• What’s your client onboarding experience?
• Is it clear and well-defined?
• Is it automated?
• How could you improve it?

To make things even more smooth you can create a so-called expectations agreement. It’s a document with information about what an agency can expect from its client and what the client can expect from working with an agency. 

Also:

• Invest time, money, and energy into your backend systems and tools.
• Aim to create a systemized and repeatable workflow.

If you are running a Social Media Marketing Agency, it could also be a great time to consider using a tool such as PromoRepublic to support your Workflow. 

Then, of course, you need to deliver excellent service as you promised…

Keep on top of how your clients are feeling and how your agency is performing with NPS scoring.

The post How to Establish Successful Client and Agency Relationships appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.

How to Identify the Right and Wrong Clients for Your Agency

Agency owners made many mistakes at the very beginning of their career because they want to work with anyone who showed interest and trying to catch any chances to grow business and make money. But in the future it can be a really big problem as they understand how important the right client is and how much impact it can get on your business. For example, if you are working with a lot of clients and your team hates working with them, it creates a very toxic atmosphere. Here is a simple checklist you can use to identify the good and the bad clients.

Good clients:

• Good communicators – you’re excited to work together.
• Have all of the resources needed to help you.
• Have an understanding of marketing (not always needed).
• You’ve had success with similar clients before.

Bad clients:

• Have burned through multiple agencies.
• Don’t respect time or boundaries.
• Constantly calling the shots.
• Paying little, expecting EVERYTHING in return.

Bad clients can really burn your team out. You spend a lot of time just trying to fix the relations, and that’s a big red flag. Another thing is the format of communication. For example, bad clients often use only email to talk about anything, and it takes a lot of time, even with minor issues. Moreover, sometimes you need to teach clients how to communicate better to get better results for both of you. Good clients can talk to you on a video call and discuss everything you need in 15 minutes.

How to Build Your Agency Positioning

Start with a niche focus, identify product-market fit and then start offering additional services after. Starting with a niche will really help you out and speed up the path to revenue. It’s a lot easier to add some clients when you know precisely what you are doing on the market and what clients you want to work with.

A Simple Lead Generation Tactic That Nobody Is Talking About

If lead generation is a problem to you and is something that stops you from progress, here is a tip. There are agencies that don’t do any lead generation, no emails, no calls, nothing like this. Sometimes it can cost you a lot of resources but will bring you nothing. But if you do your job well, people will know about you and will come by themselves. And when there be enough leads for your team, you will start to choose the best of them and now when you know the criteria you can even get picky. Check our webinar where you will find how this tactic can triple your agency in 12 months.

A little spoiler: Your Own Podcast. A great example is the SaaS Marketing Show launched at the end of March 2020 both on audio and video. Having gained early traction, it’s well on the way to becoming the #1 SaaS Marketing podcast in the world, thanks to high-quality guests and valuable content. The show’s audience mostly consists of SaaS marketers, founders, and CEOs. It’s a weekly interview show with episodes being 25-35 minutes long. Guest criteria is a senior marketer at a SaaS company of $1 million ARR+ who must deep-dive into a marketing activity that has worked well for them, along with numbers.

We hope these tips will help you find the best clients for your Agency and grow. To get some more detailed information from experienced practitioners on how to grow your agency check out Agency&Freelancer Academy.

The post User Acquisition for Digital Agencies: How to Find New Clients appeared first on PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers.